Rabelani dagada andy higgins presentation

bidorbuy.co.za and Online Marketplaces Andy Higgins [email_address] Co-founder: bidorbuy.co.za Guest Lecture Presented During Rabelani Dagada’s Technology & Information Management’s Class at the Wits Business School

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Moore / Metcalfe’s Law ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Themes Google understands concepts and themes

Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pay Per Click (PPC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing A B C dwords ack Links ontent

Other Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Return on Investment Source: Niel Malan ( http://www.nielmalan.com ) Five Multiplier Effect 1. Unique Visitors 2. Conversion Rate Customers 3. Ave No. Transactions 4. Ave Transaction Value Turnover 5. Gross Profit Margin Gross Profit Expenses Operating Profit Current 200,000 2.00% 4,000 2.30 R300 R2.76m 6% R165k R120k R45k 10% 220,000 2.20% 4,840 2.53 R330 R4m 6.6% R267k R132k R134k 20% 240,000 2.40% 5,760 2.76 R360 R5.7m 7.2% R412k R144k R268k 30% 260,000 2.60% 6,760 2.99 R390 R7.9m 7.8% R615k R156k R459k

Rabelani dagada andy higgins presentation

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Rabelani dagada andy higgins presentation