All the details and information about quantitative research with images.

3. WHAT IS QUANTITATIVE
RESEARCH ?
Quantitative research is “the precise count
of some behavior, knowledge, opinion or
attitude.”
 It is based on measurement of quantity
or amount.
It tries to answer questions like how much,
how often, how many, when, who, etc.

4. Types Of Quantitative
Research:
1)INFERENTIAL
RESEARCH:
 In inferential observation the researcher must make
inferences by going below the surface.
 Process of trying to reach conclusions that extend
beyond immediate data.
 Inferential approach makes inferences from specific
data to general conditions.

5. 2)EXPERIMENTAL RESEARCH:
An attempt by the researcher to
maintain control over all factors
that may affect the result of an
experiment.
Research requires the measurement of
variables.
The researcher attempts to determine
or predict what may occur.

6. DEPENDENT &
INDEPENDENT VARIABLES:
Dependent :
 When a variable whose
value depends on that of
another.
 E.g. Height depends on
age, hence height
is dependent variable.
Independent :
 The variable that is prior
to the dependent variable
is called independent
variables.
 E.g. Age or gender is
independent variables.

7. Simulation is an alternative to lab &
field experimentation used in
business research.
It is conducted in a specially
created setting that resembles the
natural environment in which
activities are usually carried out.

8. 1-Identity
Simulation.
2-Quasi-identity
Simulation.
4-Computer
Simulation.
3-Laboratory
Simulation.