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Irresistible instagram with Rachel M Clark from Wrapped PR Ltd
- 2. sound familiar? • You keep seeing your competition on Instagram and know you need to catch u • You’re posting under pressure - constantly wondering what to do next - you • OR You’re totally overwhelmed by all the things you could be doing on so
- 5. My ig story
- 7. What you’ll learn tod
- 8. • We’ll dive deep into what successful instagrammers are doing so that you 1. Grow your influen
- 9. 2. build your brand • We’ll help you define and create your unique brand themes
- 10. 3. stories that sell • We’re going to help you create captions that convert and look at how to u
- 11. - 1billion users worldwide, owned by facebook - 300million of them looking at Instagram stories every single day - Easy access to influencers and your customers - Helps build trust and likability in your brand - Enables you to GET FOUND by new customers - Fastest growing social network Why use Instagram?
- 12. 45%of small businesses say they’ve increased sales because of Instagram
- 15. Let’s look at your target customer: What do they do each day? What are their hopes, dreams, fears? What problems does your business solve for them? Which other brands do they buy? Who else do they follow? When do you think they use instagram?
- 17. What’s your brand all about?
- 18. made.com @made.com Other people’s homes Dogs Colour Interiors Workspaces Cycling Furniture Regrams
- 19. William’s Den @williamsdenplay Inspiring quotes Play Freedom Great outdoors Mud! Fun Environment #wdplay
- 20. my brand themes @thepublicitycoach Entrepreneurs / Small business Productivity Colour! Self care Dog stories Life lessons & loss Inspiring quotes
- 22. Creating consistency on your grid: - Your grid is your brand hook - built to get people interested in one look - With that in mind, you can ensure your grid reflects quality, professionalism. and fun - It can also set you apart from competitors
- 23. how to stand out
- 25. Photography lesson Rachel’s food photography! Before After
- 26. rule of thirds
- 27. negative space
- 28. Instagram image tips: - Use the in app light and contrast to ensure good lighting on shots - Repetition of shapes always good - Remember it’ll be seen as a square - Always shoot video in portrait and near natural daylight - Try flatlays with foamboard for product pics
- 31. Tell your story with captions - Write the story first in notes then just copy and paste into IG - Add a full stop and an emoji after each line for more engagement (gives reader s - Always talk about ‘you’, not just we - talk directly to your ideal customer - what are - Write longer stories, tell them why you’re doing something, who you’re doing it f - Ask questions at the end, get readers to reply
- 32. Using hashtags to reach new audiences • Use up to 30 for every post to get found by new people in your niche • Use hashtags in your Instagram stories • Look at ones your competition is using • displaypurposes.com can generate similar hashtags • Follow hashtags in your niche • Encourage followers to share their content with your own hashtag
- 33. Collaborations • Research other brands and influencers you might like to collaborate with • Think about giveaways, take overs and regrams • Always add value for influencers you approach • Who has a similar target audience that will help you both grow? • Assign some budget or freebies for work with bloggers
- 34. Looking after your followers • Like their posts - pick x5 every day and comment / like • Ask questions - tag a friend if, double tap if • Run a challenge or contest • How can you serve their needs better?
- 35. Advertising & insights • Helps you to reach new people • Make sure you have clear calls to action - free content for them to download • Helps you to build your email list and grow your influence • Works best through facebook ads manager • Insights show you where to focus your time and budget!
- 36. insights - In instagram … in the top right > linked accounts > facebook - Make sure it’s your business page linked (your personal page is the default)
- 37. insights
- 38. basic ad skills Either use facebook Ads Manager from your facebook business page Or (most straightforward!) just boost posts in instagram
- 39. promoting a post
- 40. Ads manager
- 42. nstagram STORIES
- 43. IG stories - why do them? - More engagement - Get you seen above competitors - More informal - you can tell quick stories, people expect and like ‘not perfect’!
- 44. - Stories are moments in time - they don’t last so don’t stress! - Tease new products, take viewers behind the scenes, use the drawing tools an - Share a combination of photos and videos to bring your story to life. - Use features within stories, such as Boomerang, Hyperlapse and face filters - 60% of stories are viewed with sound on
- 45. Your turn!
- 46. Stories hacks: - Videos - film in portrait mode - IG only allows 15 seconds but you can hack this with CutStory app for longer - Go live! - IGTV - repurpose for Facebook, YouTube etc
- 47. Recap: - The grid and how to stand out - Your customer and your brand themes - Photography tips - Growing your influence - captions, hashtags, ads that convert, collaborations - The benefits of Instagram stories and how to do them What you’ve learnt today!