Marketing your library presentation final thursday

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Rachel Hopkins

Deportes Tecnología

Welcome to "You Don't Need a MBA to
Market Your Library"!

Marketing Your Library
Arlene Brown, Elementary School Librarian
Rachel Hopkins, High School Librarian
Salem, New Hampshire

Workshop Website - http://goo.gl/a9cfS OR
http://shs.sau57.libguides.com/marketyourlibrary
Our wish...

Participate -
http://todaysmeet.com/libmarketing

Guideline VII: Outreach
The school library program is guided by an
advocacy plan that builds support from
decision makers who affect the quality of the
of the school library program (p 41).
Building the Learning Environment

Teaching for Learning
Literacy and Reading
Information and Knowledge
Advocacy and Leadership
Program Management and
Administration

Take five
- jot down some thoughts on your users
- develop a measurable goal

Ned Potter, Academic Liaison Librarian
"Marketing Libraries is like
Marketing Mayonnaise"

Evaluation
There is no top. There are always further heights to reach ~ Jascha Heifet

Photo Credits
Shy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/
Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161
Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161
Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/
Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/
Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161
Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161
Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/
Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/
Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/
Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/
Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161
Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/
There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/

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Marketing your library presentation final thursday

1. Welcome to "You Don't Need a MBA to Market Your Library"!

2. Marketing Your Library Arlene Brown, Elementary School Librarian Rachel Hopkins, High School Librarian Salem, New Hampshire

3. Workshop Website - http://goo.gl/a9cfS OR http://shs.sau57.libguides.com/marketyourlibrary Our wish...

4. Participate - http://todaysmeet.com/libmarketing

5. Library Journal Movers & Shakers 2013

6. Guideline VII: Outreach The school library program is guided by an advocacy plan that builds support from decision makers who affect the quality of the of the school library program (p 41). Building the Learning Environment

7. Teaching for Learning Literacy and Reading Information and Knowledge Advocacy and Leadership Program Management and Administration

8. Process

9. What are your users needs and wants?

10.

11. Market Research

12.

13. Goals

14. Take five - jot down some thoughts on your users - develop a measurable goal

15.

16. SWOT

17. Take five

18. • Product • Place • Price 4

19. Promotion

20. Ned Potter, Academic Liaison Librarian "Marketing Libraries is like Marketing Mayonnaise"

21. 4P's - Promotion

22. .

23. Timeline

24. Plan of Action / Timeline

25. Evaluation There is no top. There are always further heights to reach ~ Jascha Heifet

26. Evaluation

27. Standards

28. Photo Credits Shy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/ Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161 Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161 Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/ Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/ Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161 Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161 Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/ Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/ Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/ Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/ Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161 Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/ There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/

Marketing your library presentation final thursday

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