Rachel Luxemburg

San Francisco Bay Area United States

Principal Strategist, Community & Social Media

Technology / Software / Internet

I've been working in various aspects of technology and/or marketing my entire career. Currently I manage a team of social media managers for Adobe's Digital Media business unit, as part of the broader social media team at Adobe. I love technology, but even more, I love seeing what people do with technology, and how communities form around it. When you have great community and great technology -- that's where the magic happens and businesses thrive. I blog both personally and professionally, speak at conferences on the social media and community management topics, and am an engaged social media practitioner.