Rachel Quilty, Personal Brand Strategist and Chief Dream-caster at Jump the Q Inc and Director at Brand Yourself Academy shares what Personal Branding means to various thought leaders in the Personal Branding sphere and provides insights into her definition of Personal Branding

1. What Does Personal Branding Mean To You?

2. What Does Personal Branding Mean?
My definition is a little more comprehensive than
other thought leaders, and I attribute this to the fact
that I specialise in this area. I don't wear hats in
marketing and advertising but I claim an authority in
the field of personal branding. A God given
assignment if you will.

3. Personal Branding
Therefore, my definition isn't a glib comment or off
the cuff quote; it is a well-considered and executable
explanation of personal branding.

4. Personal Branding Definition
Personal branding is the strategic and systematic
process by which individuals determine, define,
differentiate themselves from others or their
competitors initially within a specific marketplace,
industry or platform by their definable style, ability,
message or values

5. Personal Branding Definition
through a method of intentional positioning, building
and leveraging of their unique purpose, attributes and
expertise to be recognised as the authority or
celebrity in their chosen field.

6. Personal Branding
Personal branding applies traditional branding
concepts to the individual.

7. Wikipedia -Personal Branding
Wikipedia® advises us that, ‘Personal branding is the
process whereby people and their careers are marked
as brands. The personal branding concept suggests
that success comes from self-packaging.

8. Personal Branding
Further defined as the creation of an asset that
pertains to a particular person or individual; this
includes but is not limited to the body, clothing,
appearance and knowledge contained within, leading
to an indelible impression that is uniquely
distinguishable.’

9. Personal Branding
Tom Peters provides that ‘Branding means nothing
more (and nothing less) than creating a distinct
personality ... and telling the world about it.’

10. Personal Branding
While Peter Montoya adds, ‘Personal branding is the
process that takes your skills, personality and unique
characteristics and packages them into a powerful
identity that lifts you above the crowd of anonymous
competitors.’

11. Personal Branding
Dan Schawbel’s book, Web 2.0, provides a more
extensive definition of what is personal branding. His
collaborators define, personal branding as ‘the
process by which individuals and entrepreneurs
differentiate themselves and stand out from a crowd
by identifying and articulating their unique value
proposition,

12. Personal Branding
whether professional or personal, then leverage it
across platforms with a consistent message and image
to achieve a specific goal. In this way, individuals can
enhance their recognition as experts in their field,
establish a reputation and credibility, advance their
careers and build self-confidence.’

13. What does all that mean to you?
Personal branding is really about how we market
ourselves to others.
Personal branding is about promoting what is true
and unique about you and letting everyone know
about it.

14. Personal Branding
As a brand, you are your own free agent – you have
the freedom to create the career or business path that
links your talents and interests with the right purpose
and position.

15. Personal Branding
‘Personal branding is about promoting what is true
and unique about you and letting your target
audience know about it.’

16. Personal Branding
A compelling personal brand is one which:
• has an easy identifiable personal identity
• it stimulates a positive emotional response
• it embodies specific desired values or qualities

17. Personal Branding
As an individual, you must acknowledge that you are
a brand. And who better to market your personal
brand than you? This means that at the end of the
day, the success of your personal brand lies in your
hands.
• Brand Yourself! And Jump the Q!

18. Brand Yourself! And Jump the Q!
Your personal brand should reflect your abilities and
potential. Rachel Quilty, Personal Brand Strategist and
Chief Dream-caster at Jump the Q Inc. Rachel is
known as ‘the Authority’ on personal branding and
author of must- have instructional manual ‘Brand
Yourself’.

19. Brand Yourself! And Jump the Q!
Go to http://www.BrandYourselfBlueprint.com for a copy of Jump the
Q’s FREE strategic brand blueprint and work journal.

20. Brand Yourself! And Jump the Q!
We help develop your Personal Brand Strategy by:
- Discovering your brand mission and purpose.
- Designing your signature personal brand style and
voice.
- Developing your personal brand story.
- Deploy a personal Brand Yourself Action Plan.

21. Brand Yourself! And Jump the Q!
Jump the Q assists you to strategically and
systematically leverage your professional profile and
build your personal brand to become the authority in
your industry. Brand Yourself! And Jump the Q!

22. Brand Yourself! And Jump the Q!
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23. Brand Yourself! And Jump the Q!
•Get your free personal branding tactics and tips at
http://www.brandyourselfblueprint.com