Raconteur Magazine Launch
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This document summarizes the launch of a magazine, including its distribution details. 80,000 copies were hand distributed at selected London underground stations. It was also distributed through monitored free distribution channels like UK golf clubs, hotels, gyms, cruise ships, and corporate offices. An independent reader survey found that most readers were male, between ages 25-44, took 4+ business trips per year, and had an annual income over £60k. Business leaders and readers posted positive feedback about the magazine on social media.
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Raconteur Magazine Launch
- 2. MAGAZINE WarrenStreet Euston Farringdon OldStreet GreenPark Victoria CannonStreet Oxford Circus Bond Street Westminster Tottenham CourtRoad Charing Cross Holborn Monument Moorgate LeicesterSquare London Bridge St.Paul’s CoventGarden Liverpool Street Bank King’sCross St.Pancras Waterloo Embankment 2 2 Knightsbridge Sloane Square South Kensington HighStreet Kensington AT SELECTED LONDON UNDERGROUND STATIONS DISTRIBUTION 80,000 COPIES HAND DISTRIBUTED *Size of circle represents distribution supply
- 3. Readers and distributors at Liverpool Street underground station, London
- 4. MAGAZINE MONITORED FREE DISTRIBUTION DISTRIBUTION UK golf clubs 2,000 First business class airline lounges gate services 20,500 Gyms health clubs 4,000 Hotels - UK nationwide 5,000 Cruise ship terminals 5,000 Members clubs private jet centres 500 Eurotunnel 1,000 Corporate offices, luxury apartments universities 10,000
- 5. MAGAZINE MONITORED FREE DISTRIBUTION DISTRIBUTION First business class airline lounges gate services 20,500 American Airlines Admirals Flagship lounges British Airways, Gatwick
- 6. MAGAZINE Corporate offices, luxury apartments universities 10,000 DISTRIBUTION 155 Bishopsgate5 Appold StreetBarclays, Canary Wharf MONITORED FREE DISTRIBUTION
- 7. MAGAZINE 5* Hotels - UK nationwide 5,000 DISTRIBUTION The Ritz Athenaeum HotelCourthouse HotelSheraton Park Lane MONITORED FREE DISTRIBUTION
- 8. MAGAZINE INDEPENDENT READER SURVEY BY DJS RESEARCH AUDIENCE Source: Independent survey conducted by DJS Research. Sample of 201 readers on 31/3/2016 MALE FEMALE 36% 64% TAKE 4+ BUSINESS TRIPS PER YEAR 32.9% 18-24 25-34 35-44 45-54 55-64 65-74 40 50 30 20 10 0 63.2% AGED 25-44 12% 39% 24% 16% 5% 3% 44.3% £60k+ ANNUAL INCOME 86.9% UNIVERSITY DEGREE+
- 9. MAGAZINE BUSINESS LEADERS ON SOCIAL MEDIA FEEDBACK IAN McNICOL General Secretary of the Labour Party
- 10. MAGAZINE BUSINESS LEADERS ON SOCIAL MEDIA FEEDBACK NICK BLUNDEN Managing Director at The Economist STEVE GOODMAN Managing Director print trading at GroupM
- 11. MAGAZINE READER COMMENTS ON SOCIAL MEDIA FEEDBACK JODIE WATLING Associate Director - Client Services at Menzies Wealth Management MARINA FELIPPE Senior Insight Executive, Brand Insight at BBC DIVYA KOHLI Former Journalist in The Guardian newspaper
- 12. MAGAZINE READER COMMENTS ON SOCIAL MEDIA FEEDBACK