Social Media Webinar 2020 & Beyond
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Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19. Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing. Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
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Social Media Webinar 2020 & Beyond
- 1. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Experienced in a Changing World.™ Social Media: Beyond 2020 July 22, 2020 WTS-GNY Presents
- 2. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 20202 About This Event Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19. Learn about digital media and trends in 2020- 2021 and beyond, how to find the right channels and how to use them for marketing.
- 3. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 20203 Housekeeping • Be attentive • Slides and resources will be shared • Recording will be available within 24 hours • Attendees will be muted • Please enter questions in chatbox or raise hand • Use #SMBeyond2020 to follow discussions after the workshop
- 4. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Agenda • What’s Trending: Prepare for What’s Next • Niche Platforms • How Marketers Are Using Social Media to Grow Their Businesses • Facebook • Twitter • Instagram • LinkedIn • On The Rise Social Networks • Metrics That Matter • Social Listening • What Comes Next Post COVID-19 4
- 5. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 20205 Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy and the environment. ASC, a New York-based women-owned small business, has worked at the intersection of energy, transportation and economic development for 27 years, delivering shoulder-to- shoulder support to the public and private sectors, including New York State authorities as well as federal and other state agencies. ASC's smart solution is not to think big but think right—no matter how complicated a problem may appear. We search for the "simple truth" solution—and we find it. We seek out meaningful work that changes, saves and improves lives.
- 6. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 20206 Rachel Adler, Senior Account Manager and Digital Lead
- 7. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Why Use Social Media? • Reach a Wide Audience • Share Information Quickly • Fast Research • Low/No Cost • Build Relationships • Manage Reputations • Promote Corporate Social Responsibility • Deliver Customer Service • Listening • Entertainment—have fun 7
- 8. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 What’s Trending in Social Media? • Content Overload & Increased Competition • Instagram No Longer Shows Like • LinkedIn Has Taken a Seat at the Social Media Table • Tracking, Visibility & Attribution • Building Authentic Relationship with Your Followers 8
- 9. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 20209
- 10. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 10
- 11. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Current Trends • Brands strike a balance between public and private engagement. • Employers take center stage in a divided world. • TikTok shakes up the status quo. • Social marketing and performance marketing collide. • The social attribution gap closes.
- 12. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020
- 13. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020
- 14. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 14
- 15. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 15
- 16. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 16
- 17. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020NYPA ReCharge NY Phase 1: First Tier Communications – Creative and Pre-Launch Action Steps | April 2, 202017 Niche Platforms
- 18. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Niche Platforms As more and more people become fatigued from the major social media networks, many people are moving to niche platforms like TikTok, Kik, WhatsApp, Snapchat, Periscope and Pinterest. Because users are inundated with so much content, they’re looking to be on platforms that help eliminate the noise and posts that aren’t relevant to them. 18
- 19. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Live Video All the major platforms are either running and encouraging live video or soon will be. Why live video? Because it’s native content that captures attention and increases the total time users stay engaged with their platform. In a time when content is king, new and original content is in high demand, and live video provides a seemingly endless stream of original content. Live video is great for marketers who want to connect with their audience by giving them behind-the-scenes views of their company and team, as well as tips and tricks about their products.
- 20. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020NYPA ReCharge NY Phase 1: First Tier Communications – Creative and Pre-Launch Action Steps | April 2, 202020 What’s New On Facebook, Instagram, Twitter and LinkedIn
- 21. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 202021 Facebook Facebook remains the most-used social media site among all ages, used by 64% of Americans age 12 and up.
- 22. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 What’s New on Facebook? • New Layout • Dark Mode • Facebook Messenger for Desktop • 3-Dimensional Images • Quiet Mode • For Advertisers: • Call To Action Buttons • Royalty Free Music • Updates to Live Video • FB Watch Party Updates • Creator Studio Updates 22
- 23. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Facebook Tips • Capture live video to show your products and team • Post content around updates, new products or important company news • Share small posts that tell the story of your brand and employees • Share relevant and industry-specific articles that add value to your fans’ timeline • Post infographics that share your product’s value, as well as infographics that are just for fun • Balance out content between things that are promotional and things that are not • Boost posts for optimal exposure, making sure targeting is set and specific to your targeted audience for the post 23
- 24. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 202024 Instagram 75% of Instagram users act, such as visiting a website, after looking at an Instagram advertising post.
- 25. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Instagram Tips • Share a behind-the-scenes look at your office or how your products are made using Instagram Stories or Instagram Live • Engage with customers and fans who are posting photos or videos of your products. You can do this by clicking on the heart next to their comment and by commenting on their photos, sharing your appreciation with them. • Leverage fan photos of your company or brand’s products by reposting on your own page, asking for permission first. This is known as user generated content or UGC. • Use Instagram’s new feature that allows you to post multiple photos and videos in a single post to document your attendance at an event, or use it to highlight multiple employees or teams
- 26. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 202026 Twitter 54% of users surveyed by Twitter reported that they had acted after seeing a brand mentioned in tweets (including visiting the brand’s website, searching for the brand or retweeting content).
- 27. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 What’s New on Twitter? • Goodbye SMS Accounts • Keep Track of Your Comments • New and Improved Camera Features • Limit Who Can Reply • Schedule Tweets on Desktop • Read it Before You Tweet It • Tweet Your Voice With Audio Clips • Find More of What You Love With Lists • Hold That Tweet and Add Another • Don’t @ Me Twitter Update • Goodbye, Retweet • Hate-Free Zone 27
- 28. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Twitter Tips • Post links to blogposts • Post vibrant infographics that stand out in the Twitter timeline • Post other industry-specific and relevant content that cements you as a thought leader in your space • Engage with your current and potential customers around relevant conversations • Post links to events and other activities and events you and your company are supporting and participating in • Add photos and videos to posts for optimal exposure and engagement 28
- 29. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Most Common Coronavirus #Hashtags • The top six most used hashtags related to the pandemic were the same on both Facebook, Twitter and Instagram. • At the top of the list is #coronavirus, #covid19 and #covid_19. • Other common hashtags include advice – #stayhome or #stayathome – as well as more general terms like #health and #virus. 29
- 30. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 LinkedIn 94% of B2B marketers use LinkedIn to distribute content.
- 31. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 What’s New on LinkedIn? • LinkedIn Events • Name Pronunciation Tool • Give & Get Help From Your Community • Polls • Virtual Job Prep • QR Codes • Video • Visuals • Services • Skill Assessments • Show Your Work • Reactions and Conversations • News 31
- 32. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 LinkedIn Tips • Post content that establishes you and your brand as thought leaders • Post content that adds value to users timeline (tips, tricks, and product resources) • Post product releases, updates, and news around your company • Connect with like-minded and relevant industry people • Post about events you’re hosting and organizing • Make sure you’re providing content on LinkedIn that meets followers 32
- 33. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Metrics that Matter • Engagement • Engagement is the number of actions taken by someone who visits or sees your social posts. • Reach • Reach is a great way to see how many people the content was distributed to by the social networks. • Clicks to Website • This is by far one of the most useful metrics for brands and companies, as it measures the number of people driven to your website from social media, either through links or landing pages. 33
- 34. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Social Listening Social listening is using commonly available tools (as well as social-specific tools) to uncover and identify conversations that include your brand or company. This can be done as easily as using Facebook or Twitter’s native search functions, as well as Google and other search engines.
- 35. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020NYPA ReCharge NY Phase 1: First Tier Communications – Creative and Pre-Launch Action Steps | April 2, 202035 What Comes Next?
- 36. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020
- 37. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 37
- 38. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020NYPA ReCharge NY Phase 1: First Tier Communications – Creative and Pre-Launch Action Steps | April 2, 202038 “Change is the law of life. And those who look only to the past or present are certain to miss the future.” President John F. Kennedy
- 39. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020 Post-COVID Trends • Voice Devices/AI • It was predicted that by 2019, 67 million of voice devices would be in homes and offices across the United States alone. Not only is that number expected to increase, but as we get more comfortable with Alexa in our lives, we are using these devices in new ways. • Mobile • Social media sites are now predominantly mobile-first, and users expect an experience that enables them to browse and buy on their mobile devices. • Visual (AR/VR/Video) • Brands looking to make an impact on social media must embrace the ‘instagrammability’ trend and become visually driven, relatable and authentic. • Trust • Brands looking to move into social commerce should look at ways to build trust and create an online experience that demonstrates a clear value in browsing and buying online.
- 40. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 2020NYPA ReCharge NY Phase 1: First Tier Communications – Creative and Pre-Launch Action Steps | April 2, 202040 Questions/Discussion
- 41. Arch Street Communications GNY-WTS: Social Media Webinar | July 22, 202041 Connect With Us 31 Mamaroneck Avenue, Suite 400 White Plains, New York 10601 Tel: 914-821-5100 Fax: 914-821-5111 www.asc-pr.com A small business certified as a Women’s Business Enterprise (WBE) and a Disadvantaged Business Enterprise (DBE). GSA Advertising & Integrated Marketing Schedule.
Notas del editor
- Second on the list of the most popular social media platforms in 2020 is YouTube with 2 billion active users – 80 percent the number of Facebook users. Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: 1 billion hours of video on YouTube are watched daily and 90 percent of consumers say they discover new brands and products through YouTube. The third- and fourth-most popular social media platforms are WhatsApp and Facebook Messenger, with 2 billion and 1.3 billion active users respectively. Unlike Facebook and YouTube, they are classified as a platform for messaging, chat, and/or calls. Further down the list are WeChat, China’s version of WhatsApp, with 1.165 billion active users, and Instagram with 1 billion active users, in fifth and sixth place respectively. Despite being relatively high on the list of the most popular social media platforms, their combined number of active users is still lower than that of Facebook’s. These statistics paint a clear picture of Facebook’s dominant social media ranking. Of the six most popular social media platforms, more than half are Facebook entities – namely Facebook, Facebook Messenger, WhatsApp, and Instagram.
- In 2019, we saw TikTok explode to 1.5B downloads, shaking up any beliefs that the leading platforms were invincible. The younger generations prefer videos, interactive content, and augmented reality (AR) apps like Snapchat and TikTok rather than the traditional social media of Facebook and text posts. If businesses are going to maintain their edge in 2020, marketing teams need to keep up to date with social media trends and embrace new ideas and technologies like social commerce and AR.
- Before launching into your social media marketing plan for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, the platforms where you can find most of your target audience would be a good place to start your marketing efforts. To do that, you need to find out which social media platform has the largest user base. The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.498 billion active users as of April 2020. That means that nearly two out of every three of the 3.81 billion active social media users are active Facebook users. Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but at 58 minutes per day, it is also the platform on which users spend the most time, compared to some of the other most popular social media platforms such as YouTube, Instagram, WhatsApp, and Twitter.
- Let’s take a look at the state of social media in 2020, so you can get a grip on the big social media trends to watch out for this year. According to Sprout Social, advertising spend on social media will surge north of $102 billion in the next twelve months. There’s no denying that social media is as much about business and profits as it is about connecting people. One of the biggest social media trends in 2020 will be the rise of the Stories format. First championed by Snapchat, ephemeral content is now available on Facebook, Instagram, WhatsApp, YouTube, and of course TikTok.
- Source: https://digitalreport.wearesocial.com/ Every 11 seconds, people use social media for the first time. In 2020, some 3.8 million people use social media.
- Global social media use hasn’t quite reached the 50 percent penetration mark yet, but the latest trends suggest that we should pass this key milestone before the end of 2020.
- Perhaps unsurprisingly, people report that they’ve been spending longer watching television too, with more than a third (34 percent) of internet users across the 17 countries in GlobalWebIndex’s special coronavirus study saying that they’ve been spending more time using smart TVs and dedicated streaming devices such as Apple TV and Amazon’s Fire Stick. Other data supports this finding too, with American network AT&T reporting that Netflix traffic has reached all-time highs during the US coronavirus lockdown. More people have been signing up for streaming services too, with Disney Plus in particular posting impressive growth during the first three months of 2020. The platform’s recent launch in Europe and India has helped to boost subscribers to more than 50 million in just five months since its launch, while the platform has almost doubled its subscriber base since the start of 2020. Netflix has also seen its user base grow since the start of the year. The company announced that it attracted 16 million new paying subscribers to its service in the first three months of 2020, equating to quarter-on-quarter growth of 9 percent. COVID-19 lockdowns have a profound impact on digital habits Beyond increases in device usage, GlobalWebIndex’s data reveals that people’s digital behaviours are also changing dramatically as a result of coronavirus-related lockdowns. We’ll cover many of the individual changes in detail throughout the rest of this article, but the chart below contains the headline numbers.
- Many people say that they expect their new habits to continue after the COVID-19 outbreak passes too. One in five internet users say they expect to continue watching more content on streaming services, and one in seven (15%) say they expect to continue spending more time using social media.
- Increased usage has been most pronounced across younger age groups, but a third of internet users aged 45 to 64 also told GlobalWebIndex that they’re spending more time using social media as a result of coronavirus lockdowns.
- Women are more likely to have increased their social media activities compared to men, with almost two-thirds of women aged 16 to 24 saying they’re spending more time using social media in recent weeks.
- As more and more people become fatigued from the major social media networks, many people are moving to niche platforms like Kik, WhatsApp, Snapchat, Periscope, and Pinterest. Because users are inundated with so much content, they’re looking to be on platforms that help eliminate the noise and posts that aren’t relevant to them. This is important for brands to remember as they seek to connect with their audience, because now more than ever it’s important for you to be able to not only identify your target audience but know where they are on social media.
- Research by CivicScience also shows strong growth for TikTok. Among US respondents ages 13 to 35, 27% said they used the app in April 2020, up from 19% in January. Another highlight is the huge amount of time spent on TikTok. US visitors to the app spent an average of 858 minutes (14 hours, 18 minutes) on it in March this year, according to Comscore. That was up 26.2% over January 2020 and 93.7% since October 2019.
- Is video calling the future of social media? In addition to their usual ‘portfolio’ of social apps, people have also been turning to new platforms and solutions to help with the unique challenges that the pandemic has created. In particular, video conferencing apps have quickly moved to the centre of many people’s work lives, and many users have been using these platforms to stay in touch with friends and family too. Despite lingering concerns about privacy, teleconferencing service Zoom has been a clear winner, with the company revealing that it’s had as many as 200 million daily active users in recent weeks – 20 times more than pre-pandemic levels. The latest reports from App Annie also reveal that Zoom was one of the ten most-downloaded apps around the world in March 2020, with the app generating a greater number of downloads than Netflix. All the major platforms are either running and encouraging live video or soon will be. Why live video? Because it’s native content that captures attention and increases the total time users stay engaged with their platform. In a time when content is king, new and original content is in high demand, and live video provides a seemingly endless stream of original content.
- Facebook is really pushing its streaming feature, Live, and especially long-form videos. With videos driving social media engagement across all channels, it’s not hard to understand Facebook’s desire to drive greater usage of its Live platform. Brands are using it to show off new products or features and to engage with customers. And while Facebook Live’s reach was very high initially, there is currently no difference in organic reach between a Facebook Live video and a video posted to the platform natively. Facebook’s algorithm for distributing content among followers includes more than 100,000 factors, including how often someone posts, how individuals interact with followers, the type of content, when it’s posted, and many more. The only real way to win the algorithm battle for brands is to post quality, shareable content that adds value to a follower’s timeline. Provide tips and tricks for your audience to help them drive more leads and sales. Also, videos posted natively will continue getting higher organic reach than video links posted from other social media platforms like Twitter, YouTube, Vimeo, and others. One sure way to increase organic reach is boosting posts with money. Brands can utilize boosting of posts with as little as $20 to ensure that content goes out to more than 5,000 people, depending on the targeting. Also, leverage Facebook Insights and Facebook Audience Insights to identify the best times for you to post for your audience. Tools like Salesforce Social Studio also offer great ways for you to figure out when the best time to post that video to Facebook is. https://www.journalism.org/2020/06/24/as-covid-19-emerged-in-u-s-facebook-posts-about-it-appeared-in-a-wide-range-of-public-pages-groups/
- Other features for the new Facebook Facebook has announced several new features for events and specific social groups (Gaming Chat and Gaming Stream). Interactions for Facebook Live will also be improved, especially for people who use it for sales purposes. Has a great webinar tool been created? https://avxdigital.com/blog/marketing-trends-and-effects-from-covid-19-coronavirus/ https://sproutsocial.com/insights/facebook-features/
- Similar to Facebook, the number of peak times during the week expanded since our previous review for Instagram. Previously, Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m. were identified as the best times to post. Now, we are seeing that out of an overall very busy span of weekday and working hours time, Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram.
- Twitter continues to be a great place for brands to communicate to their followers in real time around changes, updates and new products, using short pieces of content. Twitter is also a great place for you to establish yourself as a subject matter expert in your industry by posting links to relevant industry-related content, as well as your own content, which provides value to your followers. The key for brands leveraging Twitter efficiently is to remember that Twitter is a short attention span platform, made up of lots of small interactions, so whatever you’re posting should be succinct and valuable.
- The Takeaway If you’re a Twitter user, get excited, because 2020 has some big changes in store. Last year, we saw several new features and updated guidelines.This year, Twitter marketing is focused on strengthening user privacy and increasing conversation controls. The social media platform has solidified its position after 14 long years of innovation and growth. It will be exciting to see what Twitter updates are to come in the next 14 years.
- As with most social media platforms, video is king, and Twitter is encouraging videos through both live video posting and longer-form video posting in the timeline. B2B marketers can and should leverage Twitter by posting every couple of hours with content that ranges from your own products and people, to content from other relevant sources, including influencers, advocates, and partners. The key is to provide a diverse selection of content throughout the day so followers don’t get fatigued, since they see a lot more content at one time on Twitter than on Facebook.
- LinkedIn is still the social media network for businesses and professionals. For B2B marketers, there’s not a better place for you to connect with your customers, and to confirm yourself as a subject matter expert or a thought leader. The content shared on LinkedIn every day is primarily business focused, so users don’t have to wade through cat pics and political rants to get to the valuable stuff they need to be more successful. Graphics, quotes, and informative content perform very well on the platform and are very shareable. B2B marketers can and should use this to their advantage by providing as much valuable content as possible on a daily basis. LinkedIn is also still a great place for recruiting talent for your teams and connecting with like-minded businesses.
- Engagement Engagement is the number of actions taken by someone who visits or sees your social posts. This could be “likes,” shares, retweets, “hearts,” or comments. This can also include actions based on the post, which include liking the page or subscribing to the page. Reach Reach is a great way to see how many eyeballs the content was distributed to by the social networks. With Facebook and Instagram, that reach is determined by custom algorithms, meaning they push the content to which followers and how many of them they want to. With Twitter and LinkedIn, the content is posted for everyone who follows the page, but they have to be on the platform at that moment to see it in a timely manner. Reach doesn’t mean those eyeballs actually saw the content; it only measures the total potential for followers to see the content. So a reach of 24,000 means the content was pushed out to those 24,000 people, but those 24,000 people would have to have all been seeing the content in their timeline at the same time for the reach to be fully realized. Clicks to Website This is by far one of the most useful metrics for brands and companies, as it measures the number of people driven to your website from social media, either through links or landing pages. Depending on the goal for the content, this may be the most important metric, since a brand’s website contains much of the information needed to start the user down the funnel and is a gateway into the sales process. What’s the most important metric for you? That depends on your goal, but these are the top three metrics for determining the value of your social media posts. These will vary depending on your audience, location, age groups, time of posting, and other variables.
- Leveraging these tools to uncover customer service issues, conversations you should be a part of, and other opportunities for you to engage with current and potential customers is a very good reason you should make social listening an important part your social media strategy. Search for usage of your brand’s name and company’s name, as well as product names. You might even include key stakeholders of your company to identify conversations relevant to the brand in other ways. Also, search for opportunities to join conversations around your industry from people asking about features or advantages of your industry. An example would be if you’re a marketing automation platform, look for conversations around “marketing automation” to see if there are questions being asked that you could answer, without being too pushy with sales tactics. There are also social-specific tools like Sprout Social, Hootsuite and TweetDeck.
- Changes in social media happen almost daily, with each social network working to increase usage and engagement on its platform every day by analyzing the habits of its users, as well as trends in society. As our attention spans continue to decrease, and the amount of content and the number of channels increase, platforms are working harder to home in on what’s working better at that moment in time, even if it means copying features of other platforms. In the past year, the major social media platforms have copied each other on many of their key features and functions, and these regular platform updates can make it very hard for brands to keep up with all the changes. How can you stay on top of social media platform changes? Your social media manager spends a great deal of time reading about changes in places like Mashable, Social Media Today, Digiday, and Social Media Examiner. Empower your social media staff to spend at least a few hours a week to stay on top of what’s working, what’s not, and what’s changed.
- https://sproutsocial.com/insights/social-media-trends/ https://www.smartinsights.com/social-media-marketing/social-media-marketing-trends-2020/ https://influencermarketinghub.com/social-media-trends/