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INSIGHTS FROM A UX-LED ORGANIZATION:
Creating the Best User Experience from the Inside, Out
Raffaela Rein
CEO
AGENDA:
1.) What does UX-led mean?
2.) How to create a UX-led culture
3.) Why CF wants to be UX-led
4.) Failures
5.) Succe...
ABOUT RAFFAELA REIN:
• Founder & CEO of CareerFoundry/ theUXschool
• Leading online school training provider for UX Design...
Make UX Part of the company strategy from the beginning,
not only in implementation of projects.
Go beyond understanding w...
How to Create A UX-led Culture
Not Any UX
Hire UX from Outside
Have Internal User Work in Projects
Everybody in the compan...
Why CF Wants to be UX Led
• Efficient product development
• NPS
• Live what we preach
• HX: Build a great workplace
(as CEO...
3 Failures
Feeling we didn’t have time
Inexperience from us—we didn’t know enoughh about UX or it’s process
Needed to find ...
4 Successes
Default to think UX in strategy first
ROI : Think 500x your understanding
Empathy: they understand we care by i...
Conclusion: It’s A Journey
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Becoming a truly ‘UX led’ company means much more than just hiring a few UX Designers and doing regular user tests, it’s a total cultural shift. Raffaela will give the perspective of being the CEO of a UX-led company, talking us through the ‘whys', the benefits and challenges, and what it means to be UX-focused as a CEO (your team are also your users!). She will also share her advice on building a UX-focus into a company from the ground up.

Insights from a UX-Led Organization: Creating the Best User Experience from the inside, out.

  1. 1. INSIGHTS FROM A UX-LED ORGANIZATION: Creating the Best User Experience from the Inside, Out Raffaela Rein CEO
  2. 2. AGENDA: 1.) What does UX-led mean? 2.) How to create a UX-led culture 3.) Why CF wants to be UX-led 4.) Failures 5.) Successes  6.) Conclusion: its a journey 
  3. 3. ABOUT RAFFAELA REIN: • Founder & CEO of CareerFoundry/ theUXschool • Leading online school training provider for UX Design • Raised $6m, 50 employees, customers in 80+ countries • Rocket Internet, Axel Springer, BlackRock • “Converted” to UX after it had a game changing effect for the early success of careerFoundry 1000% growth
  4. 4. Make UX Part of the company strategy from the beginning, not only in implementation of projects. Go beyond understanding what customers want to truly uncover why they want it. What Does UX-Led Mean?
  5. 5. How to Create A UX-led Culture Not Any UX Hire UX from Outside Have Internal User Work in Projects Everybody in the company is a UXer/Everybody has Basic Understanding of UX STAGE 0 STAGE 1 STAGE 2 STAGE 3 DIFFERENT STAGES OF BECOMING UX LED:
  6. 6. Why CF Wants to be UX Led • Efficient product development • NPS • Live what we preach • HX: Build a great workplace (as CEO my employees/ investors are my users)
  7. 7. 3 Failures Feeling we didn’t have time Inexperience from us—we didn’t know enoughh about UX or it’s process Needed to find right org structure
  8. 8. 4 Successes Default to think UX in strategy first ROI : Think 500x your understanding Empathy: they understand we care by involving them in the process HX: great retention, engagement
  9. 9. Conclusion: It’s A Journey
  • DanielleCrawleySande

    Feb. 17, 2017
  • jsummerhays

    Feb. 16, 2017

Becoming a truly ‘UX led’ company means much more than just hiring a few UX Designers and doing regular user tests, it’s a total cultural shift. Raffaela will give the perspective of being the CEO of a UX-led company, talking us through the ‘whys', the benefits and challenges, and what it means to be UX-focused as a CEO (your team are also your users!). She will also share her advice on building a UX-focus into a company from the ground up.

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