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Innovative Digital Media for
Consumer Engagement

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index

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§ Foreseegame.com is an innovative digital media of consumer engagement
§ It is a value innovation in digital brand promotion and marketing media. This unique
new age platform provides a two way engagement and a win-win partnership through
direct interactions between brands and consumers
§ The brand shares its values with its consumers through continual engagement with
consumers in terms of entertainment, friendship, prize winning and care spirit, hence
creating an emotional connect. This result in consumers becoming the friend of brands
and further into a brand ambassador
§ It is a cost effective, transparent, measurable digital media which provides full
accountability of all brand spend
§ This revolutionary platform has the potential to redefine the branding and marketing
efforts of marketers
§ Foreseegame has rolled out its mobile version and provides unique opportunity to
engage the consumers through mobile games and communication
Executive summary

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Foreseegame.com offers consumer engagements based on following category of games–
1. Thrilling prediction
2. Free lottery
3. Audio, Video and Television commercials
4. Feedback and co-creation
5. Opinions and surveys
6. Birthday and zodiac signs
7. Target groups, such as, location, age and gender
8. Social responsibility participation
9. Treasure Hunt – Integration with Facebook page and websites of partner brands
10. Integration with on-ground promotional activities
11. Integration with advertisements on TV, Radio, Newspapers & other traditional media
12. Integration with social media and mobile platform
13. Direct communication
14. Partners’ brands and products
Various channels for consumer engagement available on
foreseegame.com

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Key Advantages of foreseegame.com
ü A blue ocean media which will provide a minimum 2 Lac customers by engaging
minimum 10 Lac consumers in a year
ü Cost effective medium
ü It is the only media which covers the full cycle of engagement by providing
solution of rich engagement, testing the product and ultimately making the
consumer an emotionally connected person with the brand
ü It provides a focused consumer engagement. Brands stand to gain undiluted
consumer attention towards its products and offerings by the way of fun-filled
interaction
ü It provides significant and long-lasting top of the mind brand recall
ü It provides a tangible and accountable reach and the last mile approach for a
definitive Return on Investment (ROI)

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ü It integrates the reach of traditional and digital social media with effective
engagement
ü The 360° coverage of the channels provides revolutionary media opportunity such
as showing video and putting audio in the language of consumers with brand
relevance, participation of consumers in social responsibility programs of the
brands and co-creation and feedback to make it a two-way communication tool
ü The breakthrough channel of Opinion Square can give authentic survey in time-
bound manner with authentic data on age, gender and location
ü The only media where the consumers are identified by unique identity of mobile
number with age, gender and location, thus providing a target engagement
ü This media provides digital solutions both on internet and mobile communication
ü Some of the major brands have already partnered with us
Key Advantages of foreseegame.com (cont’d)

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ü The brand shares its values with its consumers in terms of entertainment,
friendship, prize winning and care spirit, and thus the consumers become the
Friends of the Brands
ü The process and system are full-proof with latest technology and are being
regularly audited by auditor of international repute
ü It is legally validated both in terms of operative laws and laws of intellectual
property by the lawyers of international repute
ü It is being run and managed by the high skilled team of human resources having
the best engineering, creative, marketing and management expertise
ü The server is being hosted by Netmagic, one of the best server management
companies of India ensuring high speed, zero downtime experience
ü Adequately covered by newspaper, television and digital media
Key Advantages of foreseegame.com (cont’d)

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index

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Traditional media have for long been the key mode of advertising
and communication for brands with the user universe…
In the dynamic environment of digital
media, marketers need to manage
customers in real time in order to build
greater advocacy and sales in an
increasingly socially networked world! *
* Source: Mindshare (Original thinking by Norm Johnston)
…But its impact on the communication to the users, driving interest and
building desire and drawing users to test the product gets dilutive and is
difficult to measure effectively

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In any market universe, effective engagement with the consumers
coupled with product strength leads to expanding market share
Continual consumer engagement = Expansion of market share
For an existing
product,
retaining to the
existing
customers and
maintaining
brand value also
requires constant
consumer
engagement

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* Source: Mindshare (Original thinking by Norm Johnston)
Below are some of the unique consumer engagement programs showcased as
key success stories by Mindshare!*
Companies are making efforts to come up with innovative
approaches to make two way engagements with the consumers

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How about a platform which can provide massive reach,
but with a two way consumer engagement
by building emotional connect with the consumers???
Reach is CRUCIAL …
but focused two way engagement is CRITICAL!!!

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Presenting …

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index

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ü Provides two way consumer engagement
ü Builds an emotional connect between the
brands and consumers
ü Exciting campaigns around brands
ü Retains consumer interest and curiosity
ü Instills a feeling of pride and winning
ü Induces consumer to visit the brand stores
ü Enhances brand loyalty and creates brand
ambassadors
A value innovation and a unique platform in marketing media which
integrates the activities of the traditional media with the impact of digital
space
Welcome to the world of foreseegame.com

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At foreseegame.com your brand stands to –
§ Build a friendship between your brand and consumers, you become “cool
buddies”!!!
§ You directly reward your consumers for their interest in your brand and
efforts to engage with you.
§ Instill a feeling of pride of being a winner!
§ The consumer gets into a committed relationship with the brand and becomes
your own brand ambassador!!!
§ You share value only with those who are loyal, or willing to purchase, not
with the entire universe.

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§ It is a FREE web and mobile-enabled platform, offering the opportunity
to use one’s skill of foresight, to play games of prediction & win exciting prizes
§ Consumers may register for free on foreseegame.com using a valid unique
mobile number and a unique e-mail ID
§ Each game is sponsored by the brand and the winners are gratified by the
brands in the form of either cash or their gift hampers, vouchers/ coupons
(discount ranging from 1% to 100%), etc which is directly sent to consumer’s
registered mobile phone and e-mail ID
§ The reward in the form of cash gets credited directly to the bank account of
the consumers, while the vouchers & coupons may be redeemed from
specified retail stores or through online
§ We have many interesting games categories wherein consumers may
choose games according to their interests
foreseegame.com: unique features

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§ A consumer can play a particular game only once hence you know that the
total consumer engagements in a game are all unique
§ The games can be integrated and customized with your brands/products
or with general exciting game categories such as TV realty shows, sports,
entertainment, social responsibility, co-creation & feedback etc.
§ The brands can show their TVCs, AVs, Ad Campaigns, Logo, Tag lines
etc. to the consumers and may seek their feedback/ opinion on the same
§ The set-up treats the brand and the consumer as co-players, making the
consumer a Buddy of the Brand. A player in the game is referred to as
<Brand Name> Buddy
§ It’s a Win-Win proposition for both the brand and consumers all the way!
Sponsors and players have nothing to lose, but a lot to win & take away. No
player will ever have any stakes in any game
foreseegame.com: unique features

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Building Emotional Connect
Creating your ‘Consumer’ as your ‘Brand Ambassador’
Entertainment
Care Spirit Friendship
Pride of Prize
Entertainment
Pure bliss of playing skill-based games of
prediction.
Friendship
Brands become ‘Game Buddy’ for Consumers
Pride of Prize
Winning Spirit – Brands give the pleasure of
winning to consumers and thus become a
‘Winning Brand’ for him
Care Spirit
Create ‘Care Spirit’ for the brand. Create
difference between ‘Giving’ and ‘Winning’
Value Canvas

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Receive
Voucher Code
Via SMS and Email
Voucher code
Activation &
Store Selection
Redeem Voucher
From the selected store
Users Visit Website
User Login /
Registration Play Game Winner Declaration
Reward Points Program
How it Works

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer
engagements
22
§ Our credentials and success stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index

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Foreseegame is a new age platform which builds emotional connect between
the brand and the consumers across the various powerful mediums -
Games of
prediction
Feedback
& Co-
creation
Opinion
Square
Treasure
Hunt
CSR based
campaign
Free
Lottery
Brand
TVC,
Video,
Audio
Emotional connect through
campaigns/ games around–
How does foreseegame delivers intense consumer engagements?

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We have dedicated campaigns to run around your brand…
Campaigns can help generate
consumer curiosity and
interest around your brand.
It can be directed towards
brand’s –
§ Product/ store launches
§ TV commercials, logos,
brand ambassadors
§ Sampling surveys, feedbacks
etc.
§ Product features etc.

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…they can also be around various exciting categories which
attract consumers on a mass scale!!!

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We are doing unique and focussed games for spencer’s
flagship campaigns
Our campaigns succeeded in providing pan India wide consumer connect with the brand!
Case Study
§ ‘120 hours’ is the flagship
campaign from spencer’s,
offering never before discounts
on their products
§ We created two games which
integrated the prediction
based events with their
campaign to connect people
emotionally with the brand –
o More than 23,000
people connected with
the brand in less than 5
days of the campaign
o Spencer’s also cross
promoted the games
amongst its own group
employees

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Case Study
§ We had launched a product
design campaign for ‘The
Bombay Store’
§ This campaign was created to
seek consumers opinion
towards the product design
which would look best on The
Bombay Stores products –
o More than 14,000
people participated in
this campaign, providing
their opinions
o This enabled the brand to
get more closely connect
with the consumer
Our Product design campaign for 'The Bombay Stores’
has seen massive public participation
It provided consumer’s view on their product’s brand design

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Case Study
Foreseegame.com has done unique and focussed games
for Himalaya Optical
§ We created games for Himalaya Optical
keeping the product line and its features in
mind, which connected people with the
brand
§ We also mixed the blend of prediction with
the brand in a unique game of predicting
next store launch for Himalaya Optical
§ We asked about people’s preferred choice
while choosing an eyewear
§ We provided more than 50,000 consumer
engagement with the brand in just 30 days
of campaigning

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Case Study
Our unique TVC and Feedback campaign for Navratna
Cool talc has given tremendous results…
This enabled consumers engage emotionally with brand related activities!
§ We launched two campaigns
for Himani Navratna to
popularise its new TVC and
build a strong emotional
connect with the consumers
§ These campaigns have ben
hugely popular –
o More than 20,000
people have viewed the
TVC and provided its
connect with their
personal lives
o More than 9,600 people
provided their feedback
on what they felt about
the commercial

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Case Study
Foreseegame.com has done unique and focussed games
for Turtle
§ We created games for Turtle
keeping their “Dressed to Save”
promotional campaign by asking
participants to watch “Behind
the Scene” of the promo
video and answer question
based on that. This helped
Turtle to connect people with
the brand
§ We asked about the type of
material used to produce a
special range of products
§ We provided more than 35,000
consumer engagement with the
brand in just 30 days of
campaigning

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Case Study
Foreseegame.com has done unique and focused games
for Puma
§ We created games for Puma
with a focus on their wide range
of shoes. The participants were
supposed to go through the
website of Puma to find out the
right answer. The wide
consumer engagement helped
Puma to connect people with the
brand
§ We ran a few product-based
games to create consumer
awareness about the brand
§ We provided more than 25,000
consumer engagement with the
brand in just 15 days of
campaigning

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§ Many of the corporate houses/ stand alone websites face the pressing issue of
people not spending much time on their website. Also driving the user base to
come to their websites is a major issue
§ Foreseegame can effectively address your concerns through our Treasure
Hunt platform
§ Campaigns on this platform requires consumers to visit the website of
the participating brand to find out the correct answer to the campaign
questions
§ We can completely customise the platform with your landing pages, you can
have campaigns that will bring people to explore the multiple pages of your
website
§ This platform can also effectively influence consumers to navigate through
your product offerings and bring them closer to your brands
Treasure Hunt is a vertical which can direct consumers to explore
and spend time on Brand’s website/ e-commerce portals etc

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Kerala Tourism Campaign through Treasure Hunt Games
§ Kerala Tourism is another prized feather
in our cap. Kerala Tourism ran three
contests on their website and we created
six games promoting their contests. This
helped Kerala Tourism with a wide
number of visitors to their website.
§ We created six games focusing on three
contests. The games displayed a side
banner with a link to the Kerala Tourism
website. The participants had to visit the
website to get the correct answers. This
resulted in a huge number of traffic to
the Kerala Tourism website.
§ We provided more than 1,50,000
consumer engagement with the brand in
just 15 days of campaigning

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Dussehra Dhamaka:
§ SastaSundar.com had initiated a game around Dussehra festival called
“Choose Your Luck” where the game enthusiast will need to enter their
lucky number, to win assured cash rewards
§ More than 50,000 consumers engaged with the brand
Our campaign based on ‘Free Lottery’ for ‘SastaSundar.com’
drew never before witnessed response!

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§ Foreseegame.com provides reward points to the winners who could not win
rewards directly from the brands
§ These reward points can be accumulated and redeemed against the various
redemption offers available on the rewards redemption section of the portal
Case Study
Our consumers redeemed the total
available 200 reward coupons from
Jawed Habib Hair Xpreso within two
hours of the launch, resulting in 200
additional footfalls to their store
Consumers redeemed the total
available 500 reward coupons from
Haldiram Bhujiawala within four
hours of the launch, resulting in 500
additional footfalls to their store
Our Reward Point Redemption Offers provide a great
opportunity to draw consumers to the brand’s store

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Our users keep
sharing their
emotional connect
with the brands on
various social
platforms
Here, in one such
instance they are
expressing their
delight upon winning
a reward from one of
our partner brands
Case Study
Effectiveness of these campaigns are amplified as consumers
share their delight across various social media platforms

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§ Emami Group has partnered with us and connected their existing CSR
initiative with our platform!
§ Within fifteen days of launch, more than 18,000 people had played
this game and emotionally connected with Emami in their efforts
Case Study
Enhance your CSR activities by greater public participation
through games and campaigns

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Consumers connect with the brands better through Opinion Square and
are likely to get the products suiting their specific needs
We are having specific campaigns/games which induce and excite
consumers to help express their opinions on a wide range of topics
including retail, gadgets, automobiles and even crucial social, political and
economic issues
How Opinion Square can help the brands and consumers alike?
§ Opinion Square questions are direct and subject-specific enabling the
consumers to express their choice, likes and dislikes
§ Brands get a clear perception of the consumers and can develop their
products accordingly
§ Brands get a better idea of which way consumers’ opinion is tilted and
thus may form their long-term planning/ strategy
Opinion Square

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Know the consumer’s pulse and enhance your product
qualities through Opinion Square on foreseegame.com!!!

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our Credentials and Success Stories 40
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index

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ü Total consumer engagements/ game plays with brands – more than
50 million
ü Average monthly consumer engagement for a brand – more than 1 lakh
ü Percentage average monthly returning users – 73%
ü Average engagement time spent per visit on website – 17 minutes
ü Average monthly page views – more than 17.3 million
ü Digital campaigns reaching out to 84 million facebook users
Source: Google Analytics
We have attained a critical mass in a short period of time
since our launch

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Some of the brands who have partnered with us so far

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Emami – Created more than 3,65,000 engagements for two Emami
group brands – Himani Navratna Talc and Fair & Handsome in under
two months of campaign
ü Tremendous publicity and goodwill as Emami distributed free gift
hampers of its product to the winners
Euro Jeans – New Brand from Rupa group (launched last year) has
received more than 2,00,000 consumer engagements in just one
month of campaign!!
ü People are loving the opportunity to win a pair of jeans free from
the brand
Bazaar Kolkata – Hugely successful campaign with more than
6,00,000 consumer engagements in 3 months of campaign!!
ü Consumers loved the opportunity to win handsome discount on
the in store purchase
Some of our successful campaigns for various brands

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Microsec – Created more than 6 million engagements for Microsec
Group brands – Reached out to a pan India consumer engagement
ü Connected with thousands of relevant consumer base by brand
focused games
ü Engagements moved to the next level with co-promotion of brand
games on National television through CNBC Awwaz
ü Built a lot of trust among consumers by seamlessly transferring
cash reward to their bank accounts
Sasta Sundar – Created more than 4 million engagements for yet to
be launched project “sastasundar.com”
ü Massive pre launch brand connect and brand building with
lucrative offers for the winners, “Shagun offers”, distributing
cash rewards to all the winners has evoked large scale curiosity
and engagement with the brand
ü Launch eagerly awaited by consumers!
Some of our successful campaigns for various brands

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The Intellectual Property Rights of
foreseegame.com are protected under laws of
Patents, Copyright and Trademark
IP Protection

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 38
§ Our Promotional Activities 46
§ Partnership with your Brand 63
Index

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Our success story has been covered by the Television and
Print media alike

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Winners are delighted and emotionally connected as they get
rewarded and recognized on a national television channel
Our Television program integration on CNBC Awaaz has
drawn huge response!

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We are promoting ourselves with activities at office complexes and
apartments to attract office goers and home makers alike!
We are doing promotions across digital and other media to
increase our reach and awareness amongst consumers!

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Umang 2013 – N M College (Mumbai), Co-Sponsored by foreseegame.com
We are participating in various inter-collegiate fests across India to
increase connect with the youth!

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Kaleidoscope 2013 – Sophia College (Mumbai) Powered by
foreseegame.com

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Rendezvous 2013
(IIT Delhi’s College Fest):
FSG partnered with IIT Delhi for
their annual fest which saw a
massive participation in upwards
of 30,000 youth on the
foreseegame platform
One of India’s largest fest at IIT Delhi sponsored by
foreseegame.com

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Manzar 2013 – Jamia Hamdard (New Delhi) Powered by
foreseegame.com

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BITS Open Sports Meet (BOSM) 2013 – BITS Pilani (Rajasthan),
foreseegame.com as Silver Sponsor

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Some of the prestigious college fests we sponsored and received
huge response and member registrations
IIT Mumbai
IIM BangaloreIIT BHU
Hindu College - Delhi
Delhi Technology UniversityIIT Jodhpur
BIT Mesra IIT Mandi

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• Pan India tie-up with Inox Leisure
• Foreseegame.com Video
commercials to be displayed
across all the 288 screens of Inox
multiplexes across India during
movie intervals for 1 month
We have partnered with INOX Multiplexes to showcase our
Video Commercials

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Reaching out to the Readers through Print Media

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Ø Extensive event
integrations by having
people voting for
their favourite Eco-
Ganesha idol and
DNA Eco Ganesha
Games on
foreseegame.com !!!
DNA Eco Ganesha: foreseegame.com as an Official Online Partner

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Editorial Coverage in DNA Newspaper promoting integrations to
connect with the audiences during Ganesh Utsav!!!

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§ First of its kind event where people will get
to vote for their favourite Durga puja
across the city of joy, Kolkata!
§ More than 42,000 consumer engagements
witnessed during the campaign
§ More than 400 banners and hoardings
installed across the city for promotions
§ Extensive digital promotions of the contest
First of its kind People’s Choice Awards, AMAR PUJO 2013

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We are soon going to launch a Mega Digital Contest
Titled –
“Foreseegame.com Miss India” and
“Foreseegame.com Mr. India”
ü First Digital based Mega Model and Manhunt Contest
ü Expected over 50,000 participants across India
ü Various rounds of selection based on Beauty, Skills, Intellect etc
ü Jury consisting of eminent personalities will select the Title Winners & Runner ups
ü Grand Finale with Celebrity performances
ü To be launched soon.
It can be a major mileage booster for our participating & sponsoring brands!
Associating with this platform can provide a terrific booster to connect with
consumers !!!!
Watch out for Digital Mega-Model and Manhunt Contest by
foreseegame.com !!!

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We are having an Incredible reach on Facebook!

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Contents Slide
§ Executive Summary 3
§ Consumer engagement is critical for your brand 9
§ Welcome to the world of foreseegame.com 15
§ Foreseegame.com – delivering intense consumer engagements 22
§ Our credentials and success stories 38
§ Our Promotional Activities 44
§ Partnership with your Brand 63
Index

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We offer to –
Add 2 Lakhs Customers
Engage with 10 Lakhs Consumers
in the Next 1 Year
for your BRAND
We will be delighted to provide an opportunity for partnership
with your Brand

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ü Such campaigns/ games can be around your stores/ products/ new
offerings etc.
ü We will also offer campaigns/ games around popular categories such as
sports, reality shows, entertainments etc. These category attract a lot of
consumers
ü Your games/ campaigns can by structured for specific regions or genders
as well
ü We will offer dedicated campaign pages for you for a focused consumer
engagement
ü You can house your banners and promotional advertisements on your
game pages
ü We will promote your brand through our digital promotions
We will work continuously with your brand to provide attractive
campaigns for the consumers

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We look forward to welcome your brand to
partner with us !
We will be happy to work the details of the offers and
terms of our relationship!

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Thank you