.

1. INBOUND MANTRA
DESIGN AND
BRAND GUIDELINES
CONTACT
Address
Inbound Mantra
259, Block – B1,
Spaze iTech Park, Sector 49,
Gurgaon, Haryana – 122018
Phone & Fax
Phone: + 91-9717240021
Fax: + 91 0800 123 123
Online
Email 1: raj@inboundmantra.com
Email 2: versha@inboundmantra.com
Website: www.inboundmantra.com
Data Driven Inbound Marketing Company

2. The Inbound Mantra Corporate Brand Guidelines
THE COMPANY INTRODUCTION
These guidelines describe the visual and verbal elements that
represent Inbound Mantracorporate identity. This includes our
name, logo and other elements such as color, type and graphics.
Sending a consistent and controlled message of who we are is
essential to presenting a strong, unified image of our company.
These guidelines reflect Inbound Mantra ‘s commitment to
quality, consitency and style.
The Inbound Mantra brand, including the logo, name, colors and
identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by
preventing unauthorized or incorrect use of the Inbound Mantra
name and marks.
THE DESIGN GUIDELINES

3. SECTION 1 | CORPORATE LOGO
SECTION 2 | CORPORATE TYPOGRAPHY
SECTION 3 | TEXT HIERARCHY
SECTION 4 | CORPORATE COLOR SYSTEM
SECTION 5 | CORPORATE STATIONERY
SECTION 6 | LOGO PLACEMENT
SECTION 7 | GRID SYSTEMS
SECTION 8 | CORPORATE IMAGES
SECTION 9 | ICONOGRAPHY
SECTION 10 | SUMMARY AND CONTACT
TABLE OF CONTENTS

4. Our Logo is the key building block of our identity, the primary
visual element that identifies us. The signature is a combination of
the the symbol itself and our company name – they have a fixed
relationship that should never be changed in any way.
THE CORPORATE
LOGO SIGNAGE
The Logo Introduction
The Logo Application
The Logo Elements
Clearspace and computation
Incorrect Logo Applications
01

5. 3 4
The Inbound Mantra Corporate Brand Guidelines
LOGO DARK VERSION LOGO LIGHT VERSION
3) The Logo Dark Version
will be used when the backround color ist light
colored.
4) The Logo Light Version
will be used when the backround color ist dark
colored.
Recommended formats are:
Attention:
Use of any stylized, animated, hand drawn or
This undermines the logo system and brand
consistency. Please consult with Design.Inc
Trademark Licensing if you have any questions or
need further help.
1) The Logo Symbol
Consists of a powerful element evoking the culture
of design services and a grey square backround.
2) The Logo Title
Carefully chosen for its modern and yet refined,
highly legible style, which has been further
enhanced by the use of upper case letters in gray
tone of the chosen corporate color. The font that is
used here is Montserrat Bold.
1) The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an
alternative below.
THE CORPORATE FONTS
AND TYPOGRAPHY
THE FULL LOGOTYPE
elements, the logo symbol and logo type. The Logo Symbol is
a powerful image evoking the culture of design services - the
connection between the strength of communication and the
It has a particular relationship with the Inbound Mantra name.
The Logo Type has been carefully chosen for its modern and yet
refined, highly legible style, which has been further enhanced by
the use of upper case letters. The typeface is Montserrat Bold and
has also been chosen to compliment and balance perfectly with
the logo symbol.
The corporate logo is presented through the use of colour as well
as shape and form. The two corporate colours are Yellow and Grey.
It is a fresh and appealing blend of colours chosen for their strong
combination - modern - classic - timeless.
The Colours have been selected according to international
standards as shown below and are easily implemented.
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The Inbound Mantra Corporate Brand Guidelines
It is important to keep corporate marks clear of any other graphic
elements. To regulate this, an exclusion zone has been established
around the corporate mark. This exclusion zone indicates the
closest any other graphic element or message can be positioned
in relation to the mark.of the the symbol itself and our company
name – they have a fixed relationship that should never be
changed in any way.
LOGO CONSTRUCTION, CLEARSPACE AND
COMPUTATION
CLEARSPACE
Full Logo
Definition
-
Whenever you use the logo, it should be surrounded
with clear space to ensure its visibility and impact.
No graphic elements of any kind should invade this
zone.
Computation
-
To work out the clearspace take the
height of the logo and divide it in half.
(Clearspace = Height / 2).
CLEARSPACE
Logo Symbol
0.5 x
0.5 x
0.5 x
1.5 x

7. 40 mm 30 mm 20 mm
15mm
10mm
5mm
The Inbound Mantra Corporate Brand Guidelines
APPLICATION
ON A BACKGROUND
LOGO A
Colored Version
LOGO B
Colored Version
LOGO C
Colored Version
LOGO D
Colored Version
MINIMUM LOGO SIZES
Full Logo
Minimum Size: 20mm x 3.33 mm
Logo Symbol
Minimum Size: 5 mm x 5 mm

8. Typographic hierarchy is another form of visual hierarchy, a
sub-hierarchy per se in an overall design project. Typographic
hierarchy presents lettering so that the most important words
are displayed with the most impact so users can scan text for key
information. Typographic hierarchy creates contrast between
elements. There are a variety of ways you can create a sense of
hierarchy. Here are some of the most common techniques for
Design.Inc layouts.
THE CORPORATE
TYPOGRAPHY
The Corporate Fonts
Primary Font
Secondary Font
Font Hierachy
02

9. The Inbound Mantra Corporate Brand Guidelines
THE FONT
The old posters and signs in the traditional neighborhood of
Buenos Aires called Montserrat inspired me to design a typeface
that rescues the beauty of urban typography from the first half of
the twentieth century. The goal is to rescue what is in Montserrat
and set it free, under a free, libre and open source license, the SIL
Open Font License.
LOGO CONSTRUCTION, CLEARSPACE AND
COMPUTATION
PRIMARY FONT
MONTSERRAT
DESIGNER :
JULIETA ULANOVSKY
-
M O N T S E R R A T
Bold
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES
MONTSERRAT
0 1 2 3 4 5 6 7 8 9 0
Special Characters
Figures
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

10. THE FONT
Based in Paris, Production Type is a digital type design agency.
Its activities span from the exclusive online distribution of its
retail type for design professionals, to the creation of custom
typefaces for the industrial, luxury, and media sectors.
Spectral is a new and versatile serif face available in seven weights
of roman and italic, with small caps. Spectral offers an efficient,
beautiful design that’s intended primarily for text-rich, screen-first
environments and long-form reading
THE BLOG FONTS
AND TYPOGRAPHY
PRIMARY FONT
MONTSERRAT
DESIGNER :
Production Type
-
Spectral
Bold
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES
MONTSERRAT
0 1 2 3 4 5 6 7 8 9 0
Special Characters
Figures
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç
The Inbound Mantra Corporate Brand Guidelines

11. Typographic hierarchy is another form of visual hierarchy, a
sub-hierarchy per se in an overall design project. Typographic
hierarchy presents lettering so that the most important words
are displayed with the most impact so users can scan text for key
information. Typographic hierarchy creates contrast between
elements. There are a variety of ways you can create a sense of
hierarchy. Here are some of the most common techniques for
Inbound Mantra layouts.
TYPOGRAPHY AND
TEXT HIERARCHY
Font Hierachy
03

12. CONTEXT TEXT
AND INNER HEADLINES
HEADLINES AND
TYPOBREAKS
Caption Text
Copy Text
Headlines
Copytext
Sublines
Sections
Inbound Mantra
-
Montserrat Regular
6 px Type / 9 px Leading
Inbound Mantra
-
Montserrat Regular
8 pt Type / 11 pt Leading
INBOUND MANTRA TYPO
-
Montserrat Regular - Capital Letters
10pt Type / 10pt Leading
INBOUND MANTRA TYPO
-
Montserrat Bold - Capital Letters
16pt Type / 16pt Leading
INBOUND MANTRA-
Montserrat Bold - Capital Letters
34pt Type / 30 pt Leading
THE HEADER-
Montserrat Bold - Capital Letters
48pt Type / 48 pt Leading
Big Headlines
and Title
Sequencer
and Title for
Marketing
The Inbound Mantra Corporate Brand Guidelines

13. Color plays an important role in the Inbound Mantra corporate
program. The colors below are recommendations for various
media. A palette of primary colors has been developed, which
comprise the “One Voice” color scheme. Consistent use of these
colors will contribute to the cohesive and harmonious look of the
Design.Inc brand identity across all relevant media. Check with
your designer or printer when using the corporate colors that they
will be always be consistent.
CORPORATE
COLOR SYSTEM
THE PRIMARY COLOR SYSTEM
AND COLOR CODES
The Corporate Colors
Primary Color System
Secondary Color System
04

14. PRIMARY COLOR
YELLOW
-
COLOR CODES
CMYK : 0, 38, 88, 3
HSL : 34°, 94, 54.3
RGB : 248 153 29
Web : #F8991D
PRIMARY COLOR
DARK GREY
-
COLOR CODES
CMYK : 0, 0, 0, 87
HLS : 0°, 0, 13.3
RGB : 34, 34, 34
Web : #222222
PRIMARY COLOR SYSTEM
-
Usage:
Use them as the dominant color
palette for all internal and external
visual presentations of the company.
Explanation:
Yellow, Black and Gray. These colors have
recognizable identifier for the company.
COLOR TONES COLOR TONES
100 % 100 %60 % 60 %
THE GRADIENT THE GRADIENT
Yellow Gradient Grey Gradient
80 % 80 %40 % 40 %20 % 20 %
The Inbound Mantra Corporate Brand Guidelines

15. SECONDARY COLOR SYSTEM
-
Usage:
Use them to accent and support the
primary color palette.
Explanation:
The Secondary colors are complementary to our
for our company. Secondary colors should be used
sparingly (less than 10 % of the palette in one piece.
COLOR CODES
RGB : 48, 63, 66
Web : #303F42
CMYK : 27.3, 4.5, 0, 74.1
HSV : 190, 27, 26
COLOR CODES
RGB : 85, 103, 106
Web : #55676A
CMYK : 19.8, 2.8, 0, 58.4
HSV : 189, 20, 42
COLOR CODES
RGB : 64, 64, 63
Web : #40403F
CMYK : 0.00 0.00 0.02 0.75
HVS : 0.17 0.01 0.25
COLOR CODES
RGB :0.00 0.00 0.00 0.33
Web : #ABABAB
CMYK : 171 171 171
HVS : 0° 0° 67°
Tones
Tones
Tones
Tones
The Inbound Mantra Corporate Brand Guidelines

16. Stationery is a primary means of communication and it is
essential that every application be a consistent reflection of our
corporate identity. There is only one approved design format for
all corporate and business unit stationery, although there are
world. This section illustrates approved layouts for standard U.S.
business stationery. It includes specifications for typography,
color, printing method, paper stock and word processing
Stationery brand management guidelines do not include invoices,
bills of lading, credit letters, business forms, checks, e-mail tags
or other business processes
CORPORATE
STATIONERY
INTERNATIONAL PAPER
STATIONERY
The Company Letterhead
The Company Business Cards
The Envelope
Logo Placement
05

17. Data Driven Inbound Marketing Company
Mr. Edward Simmons
Troublemaker Company
Main Avenue, 5th Northwest
Los Angeles
United States
Mr. Edward Simmons
Troublemaker Company
Main Avenue, 5th Northwest
Los Angeles
United States
THE COMPANY LETTERHEAD
-
Usage:
The letterhead will be used for all
out of Inbound Mantra company.
Explanation:
This shows the approved layouts with the primary
elements of the Inbound Mantra stationery system
for the front- and backside of the letterheads.
Dimensions
297 x 210mm
DIN A4
Weight
120g/m Uncoated
white
Print
CMYK
PARAMETER
Data Driven Inbound Marketing Company
The Inbound Mantra Corporate Brand Guidelines

18. Rahul Rathi
Creative Director
Inbound Mantra
259, Block – B1,
Spaze iTech Park, Sector 49,
Gurgaon, Haryana – 122018
P: +91.1234.5678.90
F: +91.1234.5678.90
E: rahul.rathi@inboundmantra.com
THE COMPANY ENVELOPE
-
Explanation:
This shows the approved layout with the primary
elements of the Inbound Mantra stationery system for
envelopes.
Dimensions
297 x 210mm
DIN A4
Weight
120g/m Uncoated
white
Print
CMYK
THE COMPANY
BUSINESS CARDS
-
Explanation:
This shows the approved layouts with the primary
elements of the Inbound Mantra stationery system for
business cards.
Usage:
contact and communication of Design.Inc company.
Insert the Design.Inc letterhead and send your
documents throughout the world.
PARAMETER
Dimensions
85 x 55 mm
Weight
400g/m Uncoated white
Print
CMYK
Data Driven Inbound Marketing Company
The Inbound Mantra Corporate Brand Guidelines

19. THE CORRECT
LOGO PLACEMENT
Correct Logo Placement
06

20. Example
297 x 210mm
DIN A4
PARAMETER
CORRECT
LOGO PLACEMENT
-
Explanation:
To place the Inbound Mantra logo in the correct way
please use one of the approved styles that are
shown on the right. To place the Inbound Mantra logo in
other ways is not allowed.
The Inbound Mantra Corporate Brand Guidelines

21. CUSTOMIZED
GRID SYSTEMS
Grid Systems
Vertical Grid Systems A4
Vertical Poster Grid System A3
Horizontal Presentation Grid System
Vertical Grid System for Tablets
07

22. In graphic design, a grid is a structure made up of a
series of intersecting straight (vertical, horizontal,
and angular) or curved guide lines used to structure
content. The grid serves as an armature on which
a designer can organize graphic elements (images,
glyphs, paragraphs) in a rational, easy to absorb
manner. A grid can be used to organize graphic
elements in relation to a page, to other graphic
elements on the page, or relation to other parts of
the same graphic element or shape.
THE INBOUND MANTRA
CUSTOMIZED GRID
SYSTEMS
-
A4 VERTICAL GRID
SYSTEM EXAMPLES
The Inbound Mantra Corporate Brand Guidelines

23. THE INBOUND MANTRA
CUSTOMIZED GRID
SYSTEMS
-
A3 VERTICAL GRID
SYSTEM EXAMPLES
-
Explanation:
This shows an approved layout with
a typography grid for a A3 Poster of
Inbound Mantra .
Example:
Poster A3
The Inbound Mantra Corporate Brand Guidelines

24. Examples:
Screen Grids
THE INBOUND MANTRA
CUSTOMIZED GRID
SYSTEMS
-
SCREEN HORZONTAL
GRID SYSTEM EXAMPLES
-
Explanation:
This shows an approved layout with
a typography grid for a 16:9 Screen
of Inbound Mantra. This will be used for
Company presentations in Powerpoint
or Keynote.
The Inbound Mantra Corporate Brand Guidelines

25. Example:
Tablet
THE INBOUND MANTRA
CUSTOMIZED GRID
SYSTEMS
-
TABLET VERTICAL GRID
SYSTEM EXAMPLE
-
Explanation:
This shows an approved layout with
a typography grid for an iPad tablet
Poster of Inbound Mantra.
The Inbound Mantra Corporate Brand Guidelines

26. IMAGES AND
BLENDING MODES
Corporate Image
Corporate Image Color
Corporate Image Black and White
Blending Modes and Options
08

27. Corporate Images are responsible to transfer the values of Design.
Inc to our customers or our potential customers. It is a composite
psychological impression that continually changes with the firm’s
circumstances, media coverage, performance, pronouncements,
etc. Inbound Mantra use various corporate advertising techniques
enhance their public image in order to improve their desirability as
a supplier, employer, customer, borrower, partner, etc.
THE INBOUND MANTRA
CORPORATE IMAGE :
COLORED IMAGES
EXAMPLES FOR
INBOUND MANTRA CORPORATE
IMAGE SYSTEM
-
Requirements:
- desaturate colours
- high contrast
- sharp images
- minimalistic look
- modern and businesslike
The Inbound Mantra Corporate Brand Guidelines

28. EXAMPLES FOR
INBOUND MANTRA CORPORATE
IMAGE SYSTEM
-
Requirements:
- black and white colours
- high contrast
- sharp images
- minimalistic look
- modern and businesslike
THE INBOUND MANTRA
CORPORATE IMAGE :
BLACK & WHITE
The Inbound Mantra Corporate Brand Guidelines

29. concision and the recognizability of a brand. Also
they are able to divide content and other graphical
elements that are used in layouts. In the same way
the support statement of the used images and raise
application possibilities.
THE INBOUND MANTRA
BLENDING MODES
FOR IMAGES
EXAMPLES FOR
INBOUND MANTRA BLENDING
MODES
How to:
1) use it in black and white images colours
2) use a placeholder with a yellow back
3) adjust the layer style to “multiplicate”
The Inbound Mantra Corporate Brand Guidelines

30. CORPORATE
ICONOGRAPHY
Corporate Iconography
Application
09

31. An icon is a pictogram displayed on a screen or
print layout in order to help the user navigate
through the content in a easier way. The icon itself
is a small picture or symbol serving as a quick,
function or a data file.
THE INBOUND MANTRA
CORPORATE
ICONOGRAPHY
EXAMPLES FOR
INBOUND MANTRA CORPORATE
ICONOGRAPHY SYSTEM
-
How to:
- only use icon with a backround
- minimum stroke size: 0.5 pt
- upscale only proportional
ICONONOGRAPHY
DOWNLOAD LINK
The Inbound Mantra Corporate Brand Guidelines

32. SUMMARY
AND CONTACT
Summary
Contact
10

33. <– Scan for download the manual
COMPLETE MANUAL
DOWNLOAD LINK
CONTACT Direct Link :
A SHORT SUMMARY
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For further information please contact:
Rajagopalan C
Head – Inbound Marketing and Strategy
E: raj@inboundmantra.com
P: +91-9717240021
Inbound Mantra
Brand Collection
The Inbound Mantra Corporate Brand Guidelines

34. THANK YOU
FOR INTEREST
For further question do not hesitate to contact us.
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