1. Our unique B2B marketing solution comprises Search, Social & Traditional PR approach.
The key highlights of our services include:
• Strategic analysis of your business
• Establishing a framework of marketing & PR activities
• Developing content in line with your communication strategy
• Establish a two way communication channel to increase your visibility across value chain
• Explore cost efficient ways of targeted marketing to meet your business objective
Business decision-makers
prefer to get company
information in a series of
articles versus an
advertisement.*Roper Public Affairs

2. Search Strategy:
Search Engine Marketing (SEM) is the strategy of creating or modifying the look
and content of your website in order to achieve higher rankings in Internet search
engines such as Google, Bing and Yahoo. The primary goal for our aggressive SEM
campaign is to improve the volume and quality of traffic to your website that
ultimately converts into leads and/or sales.
B2B marketers say SEO has
the biggest impact on lead
generation.
Features of SEM include:
• Identify key keywords/phrases and segment them into groups or themes to improve the
quality and relevance of your website
• Google Analytics, a powerful web analytics tool, enables to gain invaluable insight into the
performance of your website
• Inbound Links: When authoritative reputable websites within your industry link to your site,
sea ch e gi es see this as a ki d of app o ed citatio that ca ele ate you site i the o e all
rankings.
*MarketingCharts

3. Social Strategy:
Social strategy starts from the business
strategy, rather than a social channel.
What ca you do o Li kedI ? is
essentially a meaningless question
co pa ed to uestio s like: Ho do you
use social to drive advocacy from
satisfied custo e s? o Which pa ts of
your customer journey are your
custo e s acti e i social?
Your social strategy should be integrated
with customer engagement programs
through activities as simple as having a
separate Twitter feed or LinkedIn group
that o ly custo e s ca joi . It s
increasingly easy to track the impact of
social content so that for instance, you
can understand when your salesfo ce s
tweeting of your latest publication is
driving leads that subsequently convert.
B2B marketers
use social
media to
distribute
content.
*Adweek
*Engage321

4. Traditional PR Strategy:
Our traditional PR strategy covers following elements:
• Press release writing and distribution
• Media relations
• Case study and feature writing
• Newsletters
• Media Tours
• Press kit development
• Trade shows
B2B companies that
blog generate 67%
more leads than
those that don’t.
*Social Media B2B

5. Managing your media and public profile is central to our offerings ensuring your brands
success in the current B2B market. When managing your media presence and issuing content
to the media, our key consideration is always – is this the ight tool, to the ight audie ce, at
the ight ti e?
*Moebiusink