Lead Generation Strategy

1. Lead Generation Strategy

2. LEAD
GENERATION
IS THE
PROCESS OF
INITIATION OF
CUSTOMER
INTEREST
AND INQUIRY

3. How do we generate leads?
LEADS

4. Inside Sales-Lead Generation
Techniques
LEAD
GENERATION
TECHNIQUES
EMAIL
CAMPAIGNS
BLOGGING
SOCIAL MEDIA
MARKETING
SEO
COLD CALLING
WEBINARS
AND EVENTS
NETWORKING
USE GATED
VIDEOS AND
POSTS

5. Medias for Lead Generation from
the below Stats
Writing on linked In
Networking on Linked In
Direct Cold Calls from Linked In contacts
Posting related articles on specific groups like for
accounting product putting a blog or content and
posting it on relevant groups to receive
15
responses
10
5
0
FACEBOOK TWITTER LINKEDIN

6. As calling is an important stage
of Verifying Leads, Our Team
follow the steps to verify your
Leads:
• Préparation after going
through the enquiry and the
senders profile.
• Introduction
• Questioning
• Object of the enquiry.
• Listen and interpret - We dont
Sell
• Inform and educate - We don’t
sell

7. Effective Email Campaign for
High Open Rate
• Small subject
line
• Prime time to
send emails is 8
PM- mid night
• Give something
for free or for
trial
• Send emails on
weekends
• Re-engage
inactive group of
subscribers

8. SOCIAL MEDIA IS A CONVERSATION &
INFORMATION EXCHANGE USING…....
ONLINE
TOOLS

9. Like These…..

10. Advantages Social Media Leads
● It is usually free and always of Low Cost.
● Reduces Marketing Expenses.
● Increase sales.
● Increase traffic to your website.
● Improved ranking on Search Engines.
● Greater customer engagement.
● Greater access to International Markets.
● Research About your customers.
● Improved networking opportunities with prospects & customers.
● Improves Networking Opportunities and communications with other related
businesses.

11. Business Objectives
The core objective of this company was to:
● Increase traffic and get more Enquiries.
● Company markets for clients with products & services which have
high potential and huge business opportunity in the market
segment.
● We spire to tap this market and extend their services.
● Creating more awareness about their services and increase their
sale
● Increase their revenue in the targeted region with an objective of
growing / increasing traffic and getting more leads in this market
segment.

12. THANK YOU
Aura Research & Technology Inc.