2. INTRODUCTION
HT Media
• Parent Company - HT Media Ltd.
• Category - Broadcasting & Cables
• Sector - Media & Entertainment
• Tagline/ Slogan - Enriching and Empowering India
• USP - Third largest print media delivering quality content
3. INTRODUCTION CONTD…
• HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was
inaugurated by Mahatma Gandhi.
• HT Media (BSE, NSE) has today grown to become one of India's largest media companies.
• Produced by an editorial team known for its quality, innovation and integrity, Hindustan
Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan
Media Ventures Limited),Hindustan Times is the choice for nearly 3.7 million readers across
India.
• HT Media also publishes a national business newspaper, Mint. Mint is a one-of-its-kind
newspaper in the sense that the company has an exclusive agreement with the Wall Street
Journal to publish Journal-branded news and information in India.
4. INTRODUCTION CONTD…
STP
• Segment General News following Category.
• Target Group English Speaking Audience ( HT Print Media) , Age -18-25(Fever 104).
• Positioning Trustworthy news coverage for the people of India.
5. PURPOSE SERVED
• HT Media has also made its foray into electronic media.
• The company in a consulting partnership with Virgin Radio, has launched the FM radio
channel - Fever 104.
• Currently available in Delhi, Mumbai, Bangalore and Kolkata, Fever 104 has established a
strong presence as being one of the most vibrant channels on air.
• Mumbai and Bangalore at No. 1 and in Delhi as the No. 2 station on the popularity charts.
6. PURPOSE SERVED CONTD…..
• Internet businesses of HT Media incorporated under Firefly e-ventures, Operate leading web
portals Hindustantimes.com and livemint.com in the general and business news categories
respectively.
• The company's job portal Shine.com which has received high appreciation from consumers
and industry for its innovative design and usability crossed 7 million registrations.
• Desimartini.com -a platform to discover and express oneself on movies.
• The company also has an education portal www.HTCampus.com aimed at students passing
out of school and college to help them take the right decision about their higher education.
9. rength
1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns
2. Experience Management with focus on diversification
3.Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc
4. Wide reach across India with a strong readership
5. Good brand recall and widely recognized and available
6. Produces over 1.5 million copies per hour in nearly 20 facilities
eakness
1.Increasing penetration of digital media could affect newspaper readership in the in the
long term
2.News related controversies often create an issue
pportunity
1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3
2. Higher Margins from e-newspaper subscription
3.Fever 104 is a major threat to Radio Mirchi
hreats
1. Raw Material cost increasing, putting pressure on margins
2. Weakness in Macroeconomic environment
3. Intense regional competition with few competitors taking national route
