2. Delightful Bakery Café is established in order to be
the part of people’s happiness by providing quality
bakery products with hygiene
Fantastic look, Fantastic Tast
5. Organizational Structure
Owner
Mr. Raj Chand, Ms. Reema Giri, Mr. Niraj Pandeya, Ms. Bhumi Joshi,
Mr. Yogesh Chautaut, Mr. Lokendra Patali & Mr. Dal Bhat
Cashier
(Bhumi Joshi)
Waiter Waiter
Executive Chef
(Raj Chand)
Assistant
(Niraj Pandeya)
8. Organizational objectives
• Delightful Bakery Café is a small business
aimed at the big dream.
• The vision manifests itself in two ways:
–To Be one of the top one bakery café
specialists in the MNR city.
–Produce the effective quality of bakery
products, every time.
–Try to make special day of customers
more special.
Fantastic look, Fantastic Tast
9. MISSION
• Our mission is to enhance our customers’
business.
• We will do this by providing the highest
quality bakery products and the best
possible services to the food industry.
• We will continuously improve all aspects of
our business in order to sustain the long
term success of our customers and
ourselves.
Fantastic look, Fantastic Tast
10. Vision
• To become the Nation’s Neighborhood
bakery.
• We will retain long-term partnership by
continuously reevaluating our products,
processes and talent to meet changing
market demands.
11. Financial Highlights
Capital Structure Amount Contribution %
Equity 8,00,000 40%
Debt 12,00,000 60%
Total 20,00,000 100%
40%
60%
Capital Structure
Equities
Debt
12. Financial Goals
• 1St Year: Cover all the operating cost & 5% of loan
will cleared.
• 2nd Year: Enjoys profit with 10% loan payment.
• 3rd Year:Enjoys profit with 20% loan payment &
expansion of business.
• 4th Year: Enjoys profit with 40% loan payment &
recruitment of new staffs.
• 5th Year: Enjoys profit with 25% loan payment &
add new varieties of products & services.
Fantastic look, Fantastic Tast
16. Price
- Convenient price
- Affordable Rates
Promotions
- Advertisement
- Pamphlets
- Door to Door campaign
- Online information through our official pages
Fantastic look, Fantastic Tast
17. Place
- Near Bhanu party palace,mahendranagar
- It is situated at this place because of following reasons:-
Near to the Seti mahakali film hall
Main entry point
college and School area
People
- Highly trained and friendly staffs
- Well experinced staff
Physical evidence
- Friendly environment
- Relaxing furniture
Fantastic look, Fantastic Tast
18. Positioning Strategy
• “Fantastic look fantastic taste”
• We establish this cafe in order to answer to the
demands of the social world.
• We mainly focuses on cake related products . As
we know that cakes are becoming popular
nowadays either that is Birthday party, wedding
anniversary, graduation party cakes are hands to
hands.
• We focus on all aged group of customer. We also
provide 10 % of discount per pound of cake.
• Free delivery service within Mahendranagar.
Fantastic look, Fantastic Tast
19. Key marketing strategies
Advertisement strategy
- Advertisement through radio and local
newspaper
- Advertisement through Social medias
Encouragement strategy
- Encourage people towards dairy Production.
- Encourage people towards agricultural
production
- Give accurate market to the farmers
- Effective raw material handling
Fantastic look, Fantastic Tast
20. Conclusions
• The business seems to be very much attractive
and viable(acc.) through market as well as
financial analysis.
Current situational plan
- Offer variety of product and services.
- Offering reasonable prices on demand.
- Expanding industry in other parts of MNR.
Fantastic look, Fantastic Tast
21. Exist Strategy
-Enter into the new similar kind of business
such as restaurant.
-Sell its entire business to the interested party
-Merge with other famous and successful
company to serve the market with a renewed
brand name and goodwill .
Fantastic look, Fantastic Tast
