1. First and Only
Film Festival TV
Career Communications
Wintech IT Park,, Kollam Kerala 690518 INDIA
www.ifftvcom |: +91 9495520361
rajan@careermag.in
“We want to live by each other's
happiness, not by each other's
misery”
-Charlie Chaplin

2. A unique business model, IFFTV, a TV
channel totally dedicated for Film
Festivals, entertainment, music and
information related to film and
broadcast industry, may be first in the
world. This will be a fusion of online,
mobile and satellite platforms.
IFFTV- is a reality TV concept for introducing
film festival related content and promotion of
films and film related services all over the
world. And this will be a disruptive platform for
new genre film festival.
Television with its multi- media
potential and interactivity has
possibly done more to disseminate
information and entertainment than
any other medium. We can not think
of a medium that can teach better
than television through variety,
through presentation of facts and
alternative view points. So mixed
with film and entertainment, IFFTV is
an initiative to support the
international film festivals and film
industry as a whole.
VISION
A 100% Film Festival TV channel to
promote cinema and music globally.
MISSION
A multi-media platform to create
awareness among global cine-viewers on
novel trends in cinema, video and
broadcast industry.
IFFTV Concept
Vision & Mission

3. Market and Industry Environment
Television programs are now becoming
increasingly interactive, constantly seeking
avenues of involving the viewer more productive
ways that, perhaps, even encourages viewers to
interact for a common goal.
• The Indian media & Entertainment sector is
expected to reach US$ 100 billion by 2025, from
its estimated size of US$ 19.85 billion in 2016,
due to its large capacity to consume new
products and businesses.
• In 2015, the overall Media and Entertainment
industry grew 11.7 per cent over 2014. The
largest segment, India’s television industry, is
expected to maintain its strong growth
momentum led by novel interactive concepts,
representing a year-on-year growth of about 13.2
per cent to reach (US$ 11 billion) in 2016.
• The international Media and Entertainment
industry is on an impressive growth path. FDI
investment also increasing

4. Value Proposition, Key Products/Services and
Differentiation
IFFTV will be a disruptive concept , first of its kind, in the
world. Film Festivals have been one of the most discussed
topics among film makers globally. Everything related to
film and broadcast industry will be there in this channel with
film clippings, promotion visuals, feature films,
documentaries, short films, campus films etc supported by
information technology.
Film Festival through reality TV
is a great concept that world
television lacked. There will be
film valuation, buying and
selling opportunities in this
platform
IFFTV will be a platform to know more about latest trends in
the global film industry and market. It’ll also support all film
festivals happening in this world.
This channel will be the best
option for advertising
consumer products and
everything related to film and
broadcasting
Our strategy is based on serving a clearly defined niche
market well. By having an identifiable market with available
products related to film and broadcast industry, the team of
‘IFFTV’ believes we can exceed media standards for
attracting potential viewers.
We are committed to make new
definition for film festivals, and
make it much more enjoyable
and meaningful through this
channel.
Currently around 6000 Film Festivals happening globally. IFFTV is to support .

5. Business Model and Sales/Marketing
Strategy
• All film makers and festivals in the globe, looking for global audience and
business opportunities. Out of the 6000 film festivals only very few are
popular among the global media community. By providing a multi media
platform, online, mobile and satellite TV channels, IFFTV is committed to
promote films and film festivals globally.
• We’ll make alliances with film festival organizers to promote films and film
festivals to the global community.
• Pre-launch promotions and live telecast opportunities will be available in
IFFTV.
• Co-branding is a revenue stream for the satellite TV. IFFTV will telecast
live programs of the festivals as a co-branded TV against time slot selling.

6. Business Model and Sales/Marketing
Strategy
• With a growth rate of 15.8 per cent in
2011, Indian television industry
stood second when compared with
BRIC and other major developed
economies.
• In 2014, the television industry in India
derived the major share of its
revenue from advertising segment
(32.6 per cent) and the rest from
subscription (67 per cent)
• Nonetheless, the share of subscription
in the overall revenue of the TV
segment is expected to increase to
69.3 per cent by FY19

7. Competitive Scenario and Entry
Barriers
• The global broadcast media industry offers significant opportunities for industry players
due to increasing mobile television subscribers and a surging entertainment and media
market. The market is expected to continue its expansion and reach approximately US
$597 billion in 2017 with a CAGR of 4.5% over the next five years (2012–2017).
• The global broadcast media industry includes enterprises that create content or acquire
the rights to distribute and broadcast content. Improving economic conditions and more
spending by advertisers, coupled with rising online distribution of music, films, TV shows,
and video games are expected to be the industry's major growth drivers. Internet
broadcasting is forecast to be the fastest-growing sector as the Internet becomes more
dominant in content consumption.
• The industry is experiencing high competition due to low barriers to entry and an
increasing industry growth rate.
• We are introducing a never before concept. New streaming services, downloads, digital
content storage solutions, and the emergence of a new digital distribution model.

8. Market Traction
• Franchisee
• As a global TV channel for Film Festivals we are expecting franchisees all
over the world for IFFTV. It will be 50-100 in the first year @ $ 1 million
• Co- branding
• We will provide co-branding opportunity to film festival organizers
@ $ 45,000/- per day
Sponsorship, Advertising, Subscription are other money streams.

9. IFFTV Alliance
IFFTV Business
• We will support film festivals as a
co-branded TV channel. Live
telecast, pre-promotion etc of film
festivals will be our specialty.
• Total film festivals: 6000 +
• IFFTV Franchisee expected: 300
• First year franchisee: 50 to 100
• Expression of Interest : 200 +
• Content sharing:
• Co ventures:
• Media partners: 900
• Promotion partners: 7000
• Co-branding – 100 film festivals /y
TV, IT and mobile media for the promotion of global
film industry! Working with such a concept is
challenging…. There is so much enthusiasm in it.
It is enough to charge business to the next level.
Now we can think about how to develop and market
such a platform. Yes, media and entertainment
business is going through a revolution.
We have never consumed more TV than we do
today. Certainly, there has room for a specialized TV
channel for Film Festivals.
There is some consensus: A global business we are
looking for…

10. Programs
• Its exclusive coverage include live Film Festivals, feature films, film clippings, film songs, film
related programs, inside stories, interviews with film personalities, film Awards, events, music
albums, music shows, reality shows, one-of-a-kind original discussions and specials secure our role
as the leader in film and music channel.
• Being a 100% entertainment channel and an important leap in the field of media and information it
will screen Premier shows, award winning films and comedies, latest music chart videos, album
series and TV favorites. It will screen on location stories plus themed movie seasons every night
include fright night, action and family movies.
• Exclusive interviews of the top stars and film personalities will be broadcasted.
• The channel will telecast mega entertainment programs and events related to film and
Film festivals.
• It will conduct International awards and Film Festivals, to get films and songs for
telecasting and appreciate film makers.
• Well known film stars, directors, writers, music composers and lyricists will lend their
creative talent to the channel for its forthcoming mega programs.

11. A
lliance
A
lliance
For the last five years we are making home work to launch IFFTV. From the feed back of
film festival organizers and media community we are confident about the success of this
dedicated TV channel for Film Festivals. We will make alliances with global media
companies, film festival organizers, media selling companies to enrich content, live events,
premier shows of films etc in this channel
Co-Branded TV
This will function as a co-branded TV channel for film festivals to boost up the event globally.
Time slot will be provided against payment.
Franchisee Partners:
We’ll make franchisee partners to down link IFFTV in all countries as a profit sharing model.
Advertising
Advertising and sponsorship will be another revenue model.

12. Rajan P Thodiyoor
Founder & CEO
Qualification: Post Graduation in
Journalism and Mass Communication
Experience: 30 years of experience in
various disciplines, which includes
Media, ,Information Technology,
Publishing,, Public Relations, Film
Festival management.
Award winning film maker and TV
channel consultant in India, UAE, UK.
Director, first infomercial TV in UAE,
Convener IFFK, IFFI, Consultant DIFF
etc.
Samuel Sudhakar
COO
Qualification: BE, PGDM
Experience: Around 24 years of
experience in setting up & managing
new businesses across Internet
Services ,Telecom ,IT, Software &
Technology solutions for highly
competitive regional, national and
international markets.
Currently spearheading the IFFTV
Project and the end to end technical
aspects of IFFTV implementation.
Rithu P Rajan
Director
Qualification: Graduation, PGDM
Experience: More than 7 years of
experience in film making, editing, Internet
Services,IT, Software & Technology
solutions for highly competitive regional,
national and international markets.
Experienced in Indian and Middle Eastern
market.
Rishi Purushothaman
BDM
Qualification: Post Graduate
Experience: 6 years of
experience in IT and Media
business. Founder Movie
Paradiso.in A versatile person
with Indian and overseas media
experience.
Currently heading operations in
Dubai, UAE of IFFTV
Rajesh Madhavan
BDM
Qualification: B Tech, MG
University
Experience : 8 Years with
Hewlett Packard, L& D
Team.
Currently Managing the end
to end technical and business
operations of IFFTV
implementation.
Raj Pallapothu
Director, Global business
Development
Qualification: Masters,
Information Technology,
Experience: 20+ years of
'Business, Operations, Product
Strategist, Supply Chain' Global
expertise in: Digital Service,
Mobile Wireless & Electronics,
Internet of Things [IoT], Virtual
Reality, Mobile Wallets,
Specialties: Management
Consulting - New Corporate
Business Divisions . Bus
Development. Markets
acquaintance: US, Canada,
Brazil, Columbia etc.
Currently heading the entire
operations in USA
Management Team

13. Financials / IFFTV PROJECT COST – US $ 30 MILLION
• Production & post production facility.
• Buying media content, conducting events
• Advertising, Marketing and other promotional activities
• Buying content
• Developing Distribution network
• Manpower recruitment
• Revenue Generation
• Global Franchisee @ $ 1 million in 100 countries.
• Sale of Ads
• Sponsorship of Programs of Film Festivals and Film promotion.
• Co- branding for Film Festivals
• Sponsorship of Programs
• . Day Branding, Scrolling of Commercials, SMS

14. E-com
Global Market
 UK
 USA
 Middle East
 Singapore
 France
 South Africa etc etc
Feedback
 Very interesting project. - Elias Mouawad
 IFFTV idea is especially attractive because it promotes film
festivals in a way I have not yet seen - Kim Guarnacccia
 This is an excellent channel for global distribution, esp. for
films -John Scheifele
 What a bold vision ! This is a major undertaking but you
already know that. All worthwhile pursuits face the greatest
obstacles.-William Doll
annually
Size of the Market : Is the opportunity big ? YES
The e-commerce market is booming in India at a fast pace. Currently it is
around $ 21.3 Billion. www.ifftv.com will support film and broadcast
industry as an e-com platform to buy and sell cinema and products and
services related to film and broadcast industry.

15. Concept paper and logo
release by veteran film maker
Adoor Gopalakrishnan.
Pandalam Sudhakaran
(lyricist) Rajan P Thodiyoor
( CEO, IFFTV) Perumpuzha
Gopalakrishnan ( Poet) Dr. M
R Thampan ( Director, Kerala
State Language Institute ) on
the dias.

16. Publishers
Film makers
IT & TV channel
consultants since
1983
IFFTV Organization
Career Communications
Wintech IT Park
Kollam Kerala 690518
India
www.ifftv.com

17. Feedback
Congratulations on your new initiative, Rajan!
IFFTV sounds like something completely new on the already saturated satellite TV landscape.
Kudos for creating something different and welcomed. Film is one medium
that really lends itself to interactivity (in that people are always finding ways to discuss their opinion
of films and movies). Also, so many fantastic films are not given
wide release, so only festival goers get enjoy them...with IFFTV, the average independent film
audience might possibly be expanded to include who might miss such
festivals...
I look forward to learning more!
I hope that you will not forget to cover some of the many annual film festivals here on the African
continent :-)
Cheers!
Gregory Branch
CNN International …………..and more

18. “My films are about
human beings,
human relationships,
and social problems”.
-Satyajit Ray

19. CONTACT Rajan P Thodiyoor,
Founder & CEO
IFFTV
Career Communications
Wintech IT Park,
Kollam Kerala 690518
INDIA
www.ifftv.com
E mail: rajan@careermag.in
Mob.094055 20361