1. RAJESH PANICKER
Contact No: +91 9828111111 Email: rajeshpanicker4@gmail.com
Sales and Marketing Professional
Strong track record of extraordinary performance in competitive scenarios
OBJECTIVE: Seeking challenging role with an organization that has an enriching environment of high
standard of quality and caliber, and provides opportunity to amalgamate my personal enrichment with
organizational goals.
CAREER SYNOPSIS: Proactive, diligent, client-centric and result- oriented professional with tremendous
exposure and experience of 17 years in FMCG Industry; possessing valuable insights, keen analysis at working
in high pressure environments with strict deadlines and multiple deliverables.
CORE OMPETENCIESCORE OMPETENCIES
Vision & Strategic Planning  Identifying New Business Opportunity  Business Development  Liaison &
Coordination  Negotiation Skills  Team Building & Leadership ability
PROFESSIONAL EXPERIENCE
NAKSHATRA TRADING LIMITED Oct’2009 - Present
Director- Sales and Marketing
Key Responsibilities:
 Overall management of sales and marketing for acquiring new relationships for sales of Marine Generators
and Engines and Export of semi -precious stones including Marble, Granite, Sandstone, Slate, Overlay and
Inlay stones to Middle East as per project requirement.
 Strategize to achieve financial objectives of the company.
 Locate Buyer’s and Suppliers of marine engines and generators from China, and semi-precious, Overlay and
Inlay stones - Marble, Granite, Sandstone, Slate, Artefacts from India to Middle East.
 Analyze Market and delivery system required for company.
 Develop and implement purchasing and contract management instructions, policies and procedures.
 Resolve vendor/ contractor grievance.
 Represent company in negotiating contracts / materials.
 Review, evaluate, requirement of materials.
 Prepare report regarding market conditions time to time.
 Administer on- line purchasing system.
 Track invoicing and ensure timely collection through regular follow-up.
 Ensure optimization while ensuring maximum credit utilization and on-time delivery of equipment’s.
 Handle all financial aspects of vendor management including suppliers, transporters etc.
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2.  Provide leadership and insights to the team on acquiring new client relationships.
 Liaison with Banks by maintaining a healthy relationship with existing banks on board and develop
arrangements with new banks to increase credit limits, ensure sufficiency of Credit limits, Bank Guarantee
limits etc. for securing new orders and smooth order execution.
TRINITY STONES TRADING L.L.C Dec’2002- Oct’2009
Vice President – Sales and Marketing, Dubai, UAE
Key Responsibilities:
 Provide leadership and coordination of company Sales and Marketing across UAE. Develop new customer
relationships and ensure achievement of Sales Targets. Monitor and analyze sales and marketing activities
and implement the Sales & Marketing strategies assigned by the company to acquire new Partnerships.
 Direct and coordinate company sales and marketing functions.
 Develop and coordinate sales selling cycle and methodology.
 Direct and oversee the company marketing function to identify and develop new customers for products
and services.
 Research and develop strategies and plans which identify marketing opportunities, direct marketing, and
new project development.
 Analyze and evaluate the effectiveness of sales, methods, costs, and results.
 Develop and manage sales and marketing budgets, and oversee the development and management of
internal operating budgets.
 Plan and coordinate public affairs, and communications efforts, to include public relations and community
outreach.
 Directly manage major and critical developing client accounts, and coordinate the management of all other
accounts.
 Participate in the development of new project proposals.
 Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
 Supervise the planning and development of company marketing and communications materials.
 Represent the company at various community and business meetings to promote the company.
 Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.
 Promote positive relations with partners, vendors, and distributors.
 Recommend and administer policies and procedures to enhance operations.
 Work with department managers and corporate staff to develop five year and ten year business plans for
the company.
 Establish and implement short- and long-range departmental goals, objectives, policies, and operating
procedures.
 Recruit, Train, Supervise and evaluate staff.
Major Accomplishments:
 Palm Jumeirah -17 Frawns landscaping consist of 184 Villas.
 Supply and fixing of exterior and interior walls for Health Care City Sheikh Mohammad Towers.
 Interiors of 2 Towers of Business Bay.
PARLE AGRO LTD. Sept’1998 – Dec’ 2002
Business Development Head – Delhi and NCR
Key Responsibilities:
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3.  Handling Distribution network by building up 125 dealers ,5 Super Stockist and 3 C&F Agents to cover
entire Delhi and NCR region
 Distribution and Merchandising of the Brand name FROOTI and BAILEY.
 Increase in Institutional Sales for creating Brand Awareness.
 Handling a team of 15 Sales Executives.
 Meet assigned targets for Sales, Volume, Coverage and Collection through the team.
 Evaluate performance of all Team Members across Sales volume, Horizontal & Vertical Distribution,
Product availability with its visibility, collection of Debts in time and in full and provide direction to the
Sales force with corrective action plans to address shortfalls.
 Analyze the performance of the Key customers and Major Accounts for the assigned business in terms of
net contribution (Volume, Value, Damages).
 Regularly monitor market trends and developments and appraise the senior Management of
recommendation and strategies for action accordingly, through monthly reporting.
 Assess the volume performance by all Sales Team Members and for the Branch total as well.
 Budget Planning / Forecast, Distribution Management, New Product Launch Plans, Effective Team Building,
Fleet Management, Route Planning.
 Direct Sales Team to establish Sales Target.
 Establish coverage, Distribution/ Display objectives in line with Business Plan/ achieve turnover targets,
coordinate Sales distribution, Clear focus on Traditional Channels.
 Enhance Team knowledge on Competition and its Products.
 Motivate the sales team, Induction part for New Employees, Manpower Planning, Budgeting, Organizing &
Controlling Field Force.
EDUCATION & TRAINING
Educational Credentials:
 Master’s in International Business Management from ENPC, Paris – International Business Management
-1998
 Bachelors in Commerce – Rajasthan University -1993-1996
 Higher Secondary – Commerce – Central Board of Secondary Education –Tagore Public School - 1996
IT Skills: Proficient with the use of MS Office suite, financial packages and Internet applications.
PERSONAL INFORMATION: Date of Birth: 27th
May 1975 ♦ Marital Status: Married ♦ Languages Known:
English, Hindi, Malayalam ♦Address: 34-A, Tagore Nagar, Near D.C.M, Ajmer Road Jaipur, Rajasthan – 302021
♦ Nationality: Indian
♣ References Available Upon Request ♣
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