4. Apple I - 1976
Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign -
1985
1976 - 1985
5. … TO THE STRUGGLE
1985 - 1996
By 1990:
Apple was the most profitable PC company
in the world
Mid of 1990s:
Declined sales and
profit
Powerbook -1991
6. VISION AND MISSION
VISION -
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
MISSION -
“Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the
world through its innovative hardware, software
and internet offerings.”
7. Strengths
Well recognized ,product differentiation unique design, easy
to use products
4th largest player in the global mobile phone market
Strong brand image, Brand stability ,High brand loyalty
Powerfully financial performance
Focused R&D driving innovation Holds 5% market share in
mobile phone market
18.5% market share of global smartphone market
Complete hardware/software package
SWOT ANALYSIS...
8. Weaknesses
Patent infringement lawsuit may affect financial
condition and operating results
Product recalls, defects may harm reputation
and as significant warranty and other expenses
2010, antennae problems in iPhone 4-
replacements free of charge
SWOT ANALYSIS Cont...
9. Opportunities
Strong growth in smartphone and tablet markets to boost Apple’s
revenues
Robust outlook for mobile advertising market provides growth
opportunity
Shipment of smartphones expected to be 850 million by the end of
2013
iPhone business continues to increases
Strongest player in mobile apps market (350,000 apps)
Mobile advertising market is forecast to reach approximately $25
billion by 2015
Increasing demand of online music and other like cloud based
services.
SWOT ANALYSIS
10. Threats
Rising popularity of Google Android may affect its market
share
350,000 Android smartphones are activated daily, 150,000
iPhone activated daily
Steve Job’s was innovative and a visionary for Apple. His death
has started affecting further developments in Apple
Very reliant on specific suppliers and component providers
Intense competition
Highly dependent on consumer purchases
SWOT ANALYSIS Cont...
11. Political factors are basically to what degree
the government intervenes in the economy. Political
factors include areas such as tax policy, labour
law, environmental law, trade restrictions, tariffs,
and political stability.
Economic factors include economic growth, interest
rates, exchange rates and the inflation rate. These
factors have major impacts on how businesses
operate and make decisions. Exchange rates affect
the costs of exporting goods and the supply and
price of imported goods in an economy.
PESTEL Analysis
12. Social factors include the cultural aspects and
include health consciousness, population
growth rate, age distribution, career attitudes
and emphasis on safety. Trends in social factors
affect the demand for a company's products
and how that company operates.
Technological factors include technological
aspects such as R&D activity, automation,
technology incentives and the rate
of technological change.
PESTEL Analysis Contd…
13. PESTEL Analysis Contd…
Environmental factors include ecological and
environmental aspects such as weather, climate,
and climate change, which may especially affect
industries such as tourism, farming, and
insurance.
Legal factors include discrimination
law, consumer law, antitrust law, employment
law, and health and safety law. These factors
can affect how a company operates, its costs,
and the demand for its products.
