1. ROLE OF MNC’s IN
INDIA
BY
MOUNIKA
SELVA
SOUJANYA
VINUTHUNA

2. CONTENT
• MNC
• HISTORY OF MNC
• FEATURES OF MNC
• MNC’s IN INDIA
• IMPACT ON INDIA
• SWOT ANALYSIS
• MERITS AND DEMERITS
• ROLES OF MNC
• CONCLSION

3. MNC
• An enterprise operating in several countries but
managed from one (home) country.

4. HISTORY OF MNC
• First MNC in world First MNC in India Indian MNC

5. FEATURES OF MNC
• Big size
• Huge intellectual capital
• Operates in many countries
• Large number of customer
• Large number of competitors
• Structured way of decision making

6. MNC’s IN INDIA
• Huge market potential of the country
• FDI attractiveness
• Labor competitiveness
• Macro-economic stability
• One billion plus population

7. IMPACT ON INDIA
• Large amount of tax collections through MNC’s
• Increased revenue
• Economic health improved
• Employment increased
• Foreign relation increased

8. SWOT ANALYSIS
strength
weakness
opportunities
threats
Well developed infrastructure
Location
Transportation
Inflexibility
Leverage government
Attract new industries
Emergence of new companies
Monopoly

9. MERITS AND DEMERITS
MERITS
• Increase in investment level
• Transferring the technology
• It increase host company export than import
• Integrating national economy
• Implementing new innovations

10. MERITS AND DEMERITS CONT…
DEMIRITS
May acquire monopoly power
Underestimate local culture
Think about profit rather than the host country interest
Inflexibility in terms and conditions
Heavy use of non-renewable natural resources

11. ROLES OF MNC IN INDIA
• Profit maximization
• International network of marketing
• Diversification policy
• Concentration in consumer goods
• MNC’s & Process of planned economic development in india
• Cultural explosion

12. CONCLUSION
• Competition increased and more employment opportunity are available
• Gives advantages to domestic companies by purchasing of raw materials
• New company having network to expand their business

13. • VINUTHUNA : INTRODUCTION
• SELVAPRAKASH : MNC’s IN INDIA, IMPACT ON INDIA
• MOUNIKA : SWOT ANALYSIS, MERITS
• SOUJANYA: DEMERITS, ROLES OF MNC, CONCLSION