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Chapter 9

                                                          Building a New-
                                                           Venture Team
                                                               Bruce R. Barringer
                                                                 R. Duane Ireland


Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall                 9-1
Chapter Objectives
                                            1 of 2

1. Identify the primary elements of a new-venture team.
2. Explain the term liabilities of newness.
3. Discuss the difference between heterogeneous and
   homogenous founding teams.
4. Identify the personal attributes that strengthen a
   founder's chances of successfully launching an
   entrepreneurial venture.
5. Describe how to construct a “skills profile,” and
   explain how it helps a start-up identify gaps in its
   new-venture team.
 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-2
Chapter Objectives
                                            2 of 2


6. Describe a board of directors and explain the
    difference between inside directors and outside
    directors.
7. Identify the two primary ways in which the
    nonemployee members of a start-up’s new-venture
    team help the firm.
8. Describe the concept of signaling and explain why
    it’s important.
9. Discuss the purpose of forming an advisory board.
10. Explain why new venture firms use consultants for
    help and advice.
 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-3
New-Venture Team

• New-Venture Team
   – Is the group of founders, key employees, and advisors that
     move a new venture from an idea to a fully functioning
     firm.
   – Usually, the team doesn’t come together all at once.
     Instead, it is built as the new firm can afford to hire
     additional personnel.
   – The team also involves more than paid employees.
         • Many firms have boards of directors, boards of advisors, and
           professionals on whom they rely for direction and advice.



Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall       9-4
Liabilities of Newness

                              • New ventures have a high propensity to
                                fail.
                              • The high failure rate is due in part to
Liabilities of                  liabilities of newness, which refers to the
  Newness                       fact that new companies often falter
                                because the people involved can’t adjust
                                fast enough to their new roles and because
                                the firm lacks a track record of success.
                              • Assembling a talented and experienced
                                management team is one path that firms
                                can take to overcome these limitations.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall      9-5
Separate Elements of a New-Venture Team




Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-6
The Founder or Founders

• Founder or Founders
    – The characteristics of the founder or founders of a firm and
      their early decisions have a significant impact on the
      manner in which the new-venture team takes shape.
• Size of the Founding Team
    – Studies have shown that 50% to 70% of all new ventures
      are started by more than one individual.
    – Experts disagree about whether new ventures started by a
      team have an advantage over those started by a sole
      entrepreneur.

 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-7
Advantages and Disadvantages of Starting
         a Venture as a Team
                                           1 of 2

• Advantages
   – Teams bring more talent, resources, and ideas to a new
     venture.
   – Teams bring a broader and deeper network of social and
     professional contacts to a new business.
   – The psychological support that the cofounders of a
     business can offer one another can be an important element
     of a new venture’s success.




Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-8
Advantages and Disadvantages of Starting
         a Venture as a Team
                                           2 of 2

• Disadvantages
   – Team members may not get along.
   – If two or more people start a firm as “equals,” conflicts can
     arise when the firm needs to establish a formal structure
     and designate one person as the CEO.
   – If the founders have similar areas of expertise, they may
     duplicate rather than complement one another.
   – Team members can easily disagree in terms of work habits,
     tolerances for risk, levels of passion for the business, ideas
     on how the business should be run, and similar key issues.


Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-9
Key Element of a Successful Founding
                  Team
                                                        • Heterogeneous rather
                                                        than
                                                          homogenous teams tend
                                                          to be more effective.
                                                        • This team is starting an
                                                          educational software
                                                          company.
                                                        • The woman on the left is
                                                          a former teacher, the
                                                          woman in the middle is a
                                                          software engineer, and the
                                                          man on the right has a
                                                          business background.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall            9-10
Preferred Attributes of Sole Entrepreneurs
  and Members of a New-Venture Team
• Higher Education
    – Evidence suggest that important entrepreneurial skills are
      enhanced through higher education
• Prior Entrepreneurial Experience
    – Founders familiar with the entrepreneurial process are more
      likely to avoid costly mistakes than founders without similar
      experience.




 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-11
Factors that Contribute to a Founder or
              Founders’ Success
• Relevant Industry Experience
    – Founders with relevant industry experience are more likely
      to have:
          • Better established professional networks
          • More applicable marketing and management skills
• Broad Social and Professional Network
    – Founders with broad social and professional networks have
      potential access to additional know-how, capital, and
      customer referrals.



 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-12
Recruiting and Selecting Key Employees

• Recruiting Key Employees
   – Start-ups vary in terms of how quickly they need to add
     personnel.
   – In some instances, the founders will work alone for a
     period of time. In other instances, employees are hired
     immediately.
   – A skills profile is a chart that depicts the most important
     skills that are needed and where skills gaps exist in a new
     firm.



Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-13
Skills Profile for New Venture Fitness Drinks




 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-14
The Roles of the Board of the Directors
                                            1 of 2


• Board of Directors
    – If a new venture organizes as a corporation, it is legally
      required to have a board of directors.
    – A board of directors is a panel of individuals who are
      elected by a corporation’s shareholders to oversee the
      management of the firm.
    – A board is typically made up of both inside directors and
      outside directors.
          • An inside director is a person who is also an officer of the firm.
          • An outside director is someone who is not employed by the firm.



 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall         9-15
The Roles of the Board of the Directors
                                            2 of 2


• Formal Responsibility of the Board
    – A board of directors has three formal responsibilities.
          • Appoint the officers of the firm.
          • Declare dividends.
          • Oversee the affairs of the corporation.
• Frequency of Meetings and Compensation
    – Most boards of directors meet three to four times a year.
    – New ventures are more likely to pay their board members
      in company stock or ask them to serve on a voluntary basis
      rather than pay a cash honorarium.

 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-16
What a Board of Directors Can Do to Help
   a Start-Up Get Off to a Good Start

       Function                             Importance of Function

                                Although a board of directors has formal
      Provide               governance responsibilities, its most useful role is
      Guidance                to provide guidance and support to the firm’s
                                              managers.


                             Another function of a board of directors is to lend
       Lend                  legitimacy to a firm. Well-known and respected
     Legitimacy              board members bring instant credibility to a firm.




Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall                9-17
Rounding out the Team: The Role of
            Professional Advisors


                            Board of Advisors


Lenders and Investors                                     Other Professionals




Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall         9-18
Board of Advisors
                                            1 of 3


• Board of Advisors
    – A board of advisors is a panel of experts who are asked by
      a firm’s managers to provide counsel and advice on an
      ongoing basis.
    – Unlike a board of directors, an advisory board possesses no
      legal responsibility for the firm and gives nonbinding
      advice.
    – An advisory board can be established for general purposes
      or can be set up to address a specific issue or need.



 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-19
Board of Advisors
                                            2 of 3


• Board of Advisors (continued)
    – Many people are more willing to serve on a company’s
      board of advisors than its board of directors because it
      requires less time and there is no potential legal liability
      involved.
    – Like the members of a board of directors, the members of a
      company’s board of advisors provide guidance and lend
      credibility to the firm.




 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-20
Board of Advisors
                                            3 of 3


• Guidelines to Organizing a Board of Advisors
    – Advisors will become disillusioned if they don’t play a
      meaningful role in the firm’s development and growth.
    – A firm should look for board members who are compatible
      and complement one another in terms of experience and
      expertise.
    – When inviting people to serve on its board of advisors, a
      company should carefully spell out to the individuals
      involved the rules in terms of access to confidential
      information.


 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-21
Lenders and Investors

• Lenders and Investors
    – Lenders and investors have a vested interest in the
      companies they finance, often causing them to become
      very involved in helping the firms they fund.
    – Like the other non-employee members of a firm’s new-
      venture team, lenders and investors help new firms by
      providing guidance and lending advice.
    – In addition, a firm’s lenders and investors assume the
      natural role of providing financial oversight.



 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-22
Ways Lenders and Investors Add Value to
         an Entrepreneurial Firm
                                             1 of 2


                                                          Provide insight into the
Help identify and recruit key
                                                        markets that the new venture
  management personnel
                                                               plans to enter

Help the venture fine-tune its                            Serve as a sounding board
       business model                                           for new ideas

                                                       Serve on the new venture’s
  Provide introductions to                            board of directors or board of
additional sources of capital                                   advisors


  Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall            9-23
Ways Lenders and Investors Add Value to
         an Entrepreneurial Firm
                                             2 of 2


                                                           Help to arrange business
       Recruit customers                                         partnerships


    Serve on the board of                                Provide a sense of stability
directors or board of advisors                                    and calm




  Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall             9-24
Other Professionals

• Other Professionals
    – The other professionals that make up a firm’s new-venture
      team include attorneys, accountants, and business
      consultants.
• Business Consultants
    – A business consultant is an individual who gives
      professional or expert advice.
    – Business consultants fall into two categories: paid
      consultants and consultants who are available for free or at
      a reduced rate through a nonprofit or governmental agency.


 Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-25
All rights reserved. No part of this publication may be reproduced,
  stored in a retrieval system, or transmitted, in any form or by any
means, electronic, mechanical, photocopying, recording, or otherwise,
 without the prior written permission of the publisher. Printed in the
                       United States of America.

        Copyright ©2012 Pearson Education, Inc.
               publishing as Prentice Hall

Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall   9-26

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Barringer e4 ppt_09

  • 1. Chapter 9 Building a New- Venture Team Bruce R. Barringer R. Duane Ireland Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-1
  • 2. Chapter Objectives 1 of 2 1. Identify the primary elements of a new-venture team. 2. Explain the term liabilities of newness. 3. Discuss the difference between heterogeneous and homogenous founding teams. 4. Identify the personal attributes that strengthen a founder's chances of successfully launching an entrepreneurial venture. 5. Describe how to construct a “skills profile,” and explain how it helps a start-up identify gaps in its new-venture team. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-2
  • 3. Chapter Objectives 2 of 2 6. Describe a board of directors and explain the difference between inside directors and outside directors. 7. Identify the two primary ways in which the nonemployee members of a start-up’s new-venture team help the firm. 8. Describe the concept of signaling and explain why it’s important. 9. Discuss the purpose of forming an advisory board. 10. Explain why new venture firms use consultants for help and advice. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-3
  • 4. New-Venture Team • New-Venture Team – Is the group of founders, key employees, and advisors that move a new venture from an idea to a fully functioning firm. – Usually, the team doesn’t come together all at once. Instead, it is built as the new firm can afford to hire additional personnel. – The team also involves more than paid employees. • Many firms have boards of directors, boards of advisors, and professionals on whom they rely for direction and advice. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-4
  • 5. Liabilities of Newness • New ventures have a high propensity to fail. • The high failure rate is due in part to Liabilities of liabilities of newness, which refers to the Newness fact that new companies often falter because the people involved can’t adjust fast enough to their new roles and because the firm lacks a track record of success. • Assembling a talented and experienced management team is one path that firms can take to overcome these limitations. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-5
  • 6. Separate Elements of a New-Venture Team Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-6
  • 7. The Founder or Founders • Founder or Founders – The characteristics of the founder or founders of a firm and their early decisions have a significant impact on the manner in which the new-venture team takes shape. • Size of the Founding Team – Studies have shown that 50% to 70% of all new ventures are started by more than one individual. – Experts disagree about whether new ventures started by a team have an advantage over those started by a sole entrepreneur. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-7
  • 8. Advantages and Disadvantages of Starting a Venture as a Team 1 of 2 • Advantages – Teams bring more talent, resources, and ideas to a new venture. – Teams bring a broader and deeper network of social and professional contacts to a new business. – The psychological support that the cofounders of a business can offer one another can be an important element of a new venture’s success. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-8
  • 9. Advantages and Disadvantages of Starting a Venture as a Team 2 of 2 • Disadvantages – Team members may not get along. – If two or more people start a firm as “equals,” conflicts can arise when the firm needs to establish a formal structure and designate one person as the CEO. – If the founders have similar areas of expertise, they may duplicate rather than complement one another. – Team members can easily disagree in terms of work habits, tolerances for risk, levels of passion for the business, ideas on how the business should be run, and similar key issues. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-9
  • 10. Key Element of a Successful Founding Team • Heterogeneous rather than homogenous teams tend to be more effective. • This team is starting an educational software company. • The woman on the left is a former teacher, the woman in the middle is a software engineer, and the man on the right has a business background. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-10
  • 11. Preferred Attributes of Sole Entrepreneurs and Members of a New-Venture Team • Higher Education – Evidence suggest that important entrepreneurial skills are enhanced through higher education • Prior Entrepreneurial Experience – Founders familiar with the entrepreneurial process are more likely to avoid costly mistakes than founders without similar experience. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-11
  • 12. Factors that Contribute to a Founder or Founders’ Success • Relevant Industry Experience – Founders with relevant industry experience are more likely to have: • Better established professional networks • More applicable marketing and management skills • Broad Social and Professional Network – Founders with broad social and professional networks have potential access to additional know-how, capital, and customer referrals. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-12
  • 13. Recruiting and Selecting Key Employees • Recruiting Key Employees – Start-ups vary in terms of how quickly they need to add personnel. – In some instances, the founders will work alone for a period of time. In other instances, employees are hired immediately. – A skills profile is a chart that depicts the most important skills that are needed and where skills gaps exist in a new firm. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-13
  • 14. Skills Profile for New Venture Fitness Drinks Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-14
  • 15. The Roles of the Board of the Directors 1 of 2 • Board of Directors – If a new venture organizes as a corporation, it is legally required to have a board of directors. – A board of directors is a panel of individuals who are elected by a corporation’s shareholders to oversee the management of the firm. – A board is typically made up of both inside directors and outside directors. • An inside director is a person who is also an officer of the firm. • An outside director is someone who is not employed by the firm. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-15
  • 16. The Roles of the Board of the Directors 2 of 2 • Formal Responsibility of the Board – A board of directors has three formal responsibilities. • Appoint the officers of the firm. • Declare dividends. • Oversee the affairs of the corporation. • Frequency of Meetings and Compensation – Most boards of directors meet three to four times a year. – New ventures are more likely to pay their board members in company stock or ask them to serve on a voluntary basis rather than pay a cash honorarium. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-16
  • 17. What a Board of Directors Can Do to Help a Start-Up Get Off to a Good Start Function Importance of Function Although a board of directors has formal Provide governance responsibilities, its most useful role is Guidance to provide guidance and support to the firm’s managers. Another function of a board of directors is to lend Lend legitimacy to a firm. Well-known and respected Legitimacy board members bring instant credibility to a firm. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-17
  • 18. Rounding out the Team: The Role of Professional Advisors Board of Advisors Lenders and Investors Other Professionals Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-18
  • 19. Board of Advisors 1 of 3 • Board of Advisors – A board of advisors is a panel of experts who are asked by a firm’s managers to provide counsel and advice on an ongoing basis. – Unlike a board of directors, an advisory board possesses no legal responsibility for the firm and gives nonbinding advice. – An advisory board can be established for general purposes or can be set up to address a specific issue or need. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-19
  • 20. Board of Advisors 2 of 3 • Board of Advisors (continued) – Many people are more willing to serve on a company’s board of advisors than its board of directors because it requires less time and there is no potential legal liability involved. – Like the members of a board of directors, the members of a company’s board of advisors provide guidance and lend credibility to the firm. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-20
  • 21. Board of Advisors 3 of 3 • Guidelines to Organizing a Board of Advisors – Advisors will become disillusioned if they don’t play a meaningful role in the firm’s development and growth. – A firm should look for board members who are compatible and complement one another in terms of experience and expertise. – When inviting people to serve on its board of advisors, a company should carefully spell out to the individuals involved the rules in terms of access to confidential information. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-21
  • 22. Lenders and Investors • Lenders and Investors – Lenders and investors have a vested interest in the companies they finance, often causing them to become very involved in helping the firms they fund. – Like the other non-employee members of a firm’s new- venture team, lenders and investors help new firms by providing guidance and lending advice. – In addition, a firm’s lenders and investors assume the natural role of providing financial oversight. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-22
  • 23. Ways Lenders and Investors Add Value to an Entrepreneurial Firm 1 of 2 Provide insight into the Help identify and recruit key markets that the new venture management personnel plans to enter Help the venture fine-tune its Serve as a sounding board business model for new ideas Serve on the new venture’s Provide introductions to board of directors or board of additional sources of capital advisors Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-23
  • 24. Ways Lenders and Investors Add Value to an Entrepreneurial Firm 2 of 2 Help to arrange business Recruit customers partnerships Serve on the board of Provide a sense of stability directors or board of advisors and calm Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-24
  • 25. Other Professionals • Other Professionals – The other professionals that make up a firm’s new-venture team include attorneys, accountants, and business consultants. • Business Consultants – A business consultant is an individual who gives professional or expert advice. – Business consultants fall into two categories: paid consultants and consultants who are available for free or at a reduced rate through a nonprofit or governmental agency. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-25
  • 26. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 9-26