In this on-demand webinar, Rally Recruitment Marketing and Symphony Talent share 4 job advertising trends not to miss in 2019. We feature success stories of forward-thinking employers that are using these trends to create awareness for their employer brand, build their talent pipelines ahead of the business need and shorten time to fill.

1. Leap Ahead or Fall Behind:
2019 Job Advertising
Trends Not to Miss
IN PARTNERSHIP WITH

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
@Rally_RM
John Farelli
Product Manager
Symphony Talent
@SymphonyTalent_

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About Symphony Talent

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About Rally

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Leap Ahead or Fall Behind:
2019 Job Advertising Trends
Not to Miss

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What You’ll Learn Today
● 4 job advertising trends that should be part of your 2019 plan
● Recruitment marketing channels you may not be thinking of
● Pro tips for re-allocating budget to better performing strategies
● Live Q & A

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“Media is the vehicle
that brings talent to your
candidate experience.”
John Farelli
Product Manager
Symphony Talent

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40%
Symphony Talent
client budgets
dedicated to
online job advertising

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Trend #1
Branding and advertising
strategies become one.

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Leap Ahead

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LEAP AHEAD
Scripps Health

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LEAP AHEAD
Scripps Health

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LEAP AHEAD
Scripps Health

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PRO TIP
Retargeting
Targeted digital ads that bring
people back to your website to
complete an action

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PRO TIP
Remarketing
Email and text messaging that
brings people back to your
website to complete an action

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Trend #2
Media channel mix
becomes more diverse.

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LEAP AHEAD

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LEAP AHEAD

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● Video ads
● Google AdWords
● Streaming Radio
● Native Ads
● SMS Text
● Social
● Out of Home
● Pay-per-Click
● Dynamic Creative
● Radio
© 2019

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PRO TIP
Creating a
Media Strategy
● Cover multiple channels
○ PPC, banners, traditional, Google
● Align to real data
○ Cost per hire x how many hires
● Leave room for experimentation

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Trend #3
Technology takes the wheel.

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T.A. TECH ENABLING
SMARTER DECISIONS
• Programmatic job advertising
• “Smart” job sponsorship
• CRM drip campaigns
• A.I. based SMS and chatbots
• Centralized analytics

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WHAT IS
PROGRAMMATIC? ● The automation of bidding,
buying, placement &
optimization of job ads done
entirely through software
● Channels are paid for
performance of driving
applicants, not just clicks
Pay for Apply
vs.
Pay for Click
WHAT IS
PROGRAMMATIC
?
Pay for Apply
vs.
Pay for Click
RallyFwd: Brandon Luiszer

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LEAP AHEAD

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PRO TIP
Reallocating
Budget
● Decision criteria
○ What is your definition of
success? Of ROI?
● Track & analyze
○ Make decisions based on
data

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Trend #4
The candidate journey
is conversion-optimized.

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• Trend #1 - Enhanced Job Descriptions
• Trend #2 - Persona Landing Pages
• Trend #3 - Dynamic Content
CONVERSION OPTIMIZATION
TRENDS IN RECRUITING

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LEAP AHEAD
Hilton Grand
Vacations

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Candidate lands on home page

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Clicks “Apply” for Call Center but
doesn’t complete the application

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On next visit to careers site,
relevant creative is served up

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On next visit to careers site,
relevant creative is served up

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On next visit to careers site,
relevant creative is served up

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PRO TIP
Conversion
Rate
Optimization

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Thank You!