Get a jump on seasonal hiring with creative social media and digital marketing strategies. Our featured speaker is Kelly Burns, Recruitment Marketing Specialist at Xanterra Travel Collection, which manages the lodges inside Yellowstone National Park. Kelly shares her top social and digital strategies for attracting and recruiting 3,000 seasonal employees to live and work in Yellowstone from April through October each year. You’ll learn creative strategies that will help you recruit in any season.

1. Creative Seasonal
Hiring Strategies
IN PARTNERSHIP WITH

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What You’ll Learn Today
• Fresh ideas to activate your employees on social media to
drive referrals
• Creative uses of video that will make your seasonal jobs
stand out
• Digital remarketing strategies to bring back your best hires
• Live Q&A!

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
@rally_rm
Kelly Burns
RM Specialist
Yellowstone National Park
Lodges

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Winter
2lodges 400employees4dining facilities
Summer

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Creative Seasonal Hiring Strategies

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Strategy: Social Media
of job applicants use
social media in their
job search
79% 84%
of organizations use
currently and 9% are
planning to use
73%
of millennials
found their last
position through
a social media
platform
Source: Glassdoor
Source: Aberdeen Group
Source: SHRM

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Hashtag Contest
• Idea
• Platform
• Launch
• Management

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Employee Engagement
When you try to leave your dorm but there
are baby elk everywhere. 💕
The good outweighs the bad even on your
worst day
We made it!! New digs
for the summer!

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#yellowstonejobs Results
Vanity Metrics Traffic Metrics
Followers
Hashtags
Website444%
108%
215%

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#yellowstonejobs Successes

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Pro Tips
1.Choose the channel that best
matches your audience
2.Keep it simple
3.Tailor the content to fit other
posting channels

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Strategy: Referral Program

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Key Stats
30%
referrals
30%
re-hires

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Strategy: Remarketing
From their Writing & Baby
Jobs email campaign,
Newell had a 30% open
rate, a 6% click to open
ratio, of which 9% clicked
on the “apply” link!

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Strategy:
Event Job
Listings

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Strategy:
Seasonal
Reviews

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Strategy: Video
of marketers say
video gives them a
good ROI
78%
Online video
will account
for
80%
all web traffic
by next year
Social videos
generate
1200%
all web traffic
by next year
Source: Wyzowl
Source: Cisco Source: Impact

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Video
What It's Like to Work in Yellowstone Community Living in Yellowstone Feeding Yellowstone Employees
889 views 4,555 views 367 views

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Video
Use video to influence all
stages of the candidate journey:
• Awareness: social media
• Consideration: website
• Interest: YouTube
• Onboarding: email

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Strategy: Retargeting
From retargeted ads alone,
Wells Fargo received over
9,800 applications in 2018,
and from those candidates
who applied, 500 hires
were made!

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Q&A
Lori Sylvia
Founder and CEO
Rally
@lorimsylvia
@rally_rm
Kelly Burns
RM Specialist
Yellowstone National Park
Lodges

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Thank you!