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RallyFwd December 2021: Lauryn Sargent, Stories Inc.
- 2. © 2021
#RALLYFWD
#RALLYFWD
Candidates can better
self-select in and out of the
process.
Organizations achieve higher
productivity and profits for
branding and marketing
correctly to candidates.
Organizations experience
less apply noise and better
quality of hire.
Organizations benefit from
reduced turnover and more
engaged employees.
More people are in
more meaningful and
satisfying careers.
GREAT
RECRUITMENT
MARKETING
CONTENT
- 3. #RALLYFWD © 2021
1. How to get a great story every time
2. Capitalize on candidate attention
3. How to maximize ROI on every asset
© 2021
WHAT YOU’LL LEARN
- 4. © 2021
#RALLYFWD
ABOUT STORIES INC.
• Uncover compelling stories
about culture
• Create recruitment marketing
content libraries, assets
optimized per channel
• Net promoter score of 100
- 6. © 2021
#RALLYFWD
TIPS FOR GREAT STORIES
1. Facilitate the process from start to finish
2. Balanced storyteller prep
3. Come with the map … but offroad
4. Professional and personal experiences
- 8. © 2021
#RALLYFWD
Capitalize on Candidate Attention
1. Stories, not testimonials
2. Use them the right way
3. Make it real / ground concepts
4. Visual and audio quality
5. Be timely and timeless
- 16. © 2021
#RALLYFWD
ROI on Every Asset
1. Get the most out of every interview
2. Optimize asset/story per channel
3. Further reach, new audiences: share with
internal stakeholders
- 17. © 2021
#RALLYFWD
GET THE MOST OUT OF THE
INTERVIEW
GLOBAL:
Women in
Tech
LOCAL:
India Office Culture
Overview
GLOBAL:
Diversity at
Dell
GLOBAL:
“Making Progress
Real” Theme Video
Several Stories, Four Videos
One interview with Sumana, from Dell Technologies
- 18. © 2021
#RALLYFWD
OPTIMIZE PER CHANNEL
One Story, Four Ways
One Story, Four Ways
1
Compilation
video for
consideration
phase
2
Instagram
video post
3
Blog post
4
Social graphic
- 21. #RALLYFWD © 2021
DON’T MISS
OUT!!
•Get a great story every time
•Capitalize on candidate attention
•Maximize ROI on every asset