If you manage content marketing across multiple channels, you know your All-Star posts. They’re the posts that stand out in your analytics, the ones that see the most clicks and earn the most Likes, Retweets and Shares, and you should be proud of them. High fives all around. But the best part of All-Star posts, beyond all those Likes, Retweets and Shares, is that they can help marketers of any size scale their content marketing program. That is, used properly, your All-Star posts can power multiple programs and executions across multiple channels.