When is the best time to post on social media? Plenty of people will show you recommendations (including us), but it's what you do with that information that really matters. That is, make sure you don't use optimal times as an excuse to post less frequently. For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

1. Optimal Post Timing:
What You Do (And Don’t)
Need To Know
September 2013
www.rallyverse.com
@rallyverse

2. Rallyverse Confidential — Do Not
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What’s the best time of day
to post social media?
If we only have so many posts
each day, we need to make sure
we maximize the ROI of each
post we share.

3. So what works best?
Lots of different opinions
and data out there….

4. Via Argyle Social
Weekends are for
Facebook, weekdays
are for Twitter?
Post in the afternoon
to maximize click-
throughs?
Via Raka
Later in the day
is the retweeting
hour?
Via KISSMetrics

5. Great.
There’s plenty of data out
there.
But does figuring out your
optimal posting time really
matter?

6. It depends on what you do with
it.

7. If you’re asking because you’re
only planning to send one post
per day and you’re looking for
that perfect moment?
Prepare to be disappointed.
Because….

8. Rallyverse Confidential — Do Not
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What’s the best time of day to
post social media?
If we only have so many posts each day,
we need to make sure we maximize the
ROI of each post we share.
This is a fallacy.
Your resources for posting
aren’t actually that limited.

9. Sure, some times are
better than others.
But a lot of times will
work.

10. Don’t use optimal times to
build an “Or” Social Media
Strategy:
“I can post now or I can post
at 4 pm.”

11. Do use optimal times to build
an “And” Social Media
Strategy:
“I can post now and I can post
at 4 pm.”
(So long as I have something
relevant to share, of course.)

12. Remember:
Don’t focus on rates at the expense
of aggregates.

13. The math isn’t:
Post at 1 pm = 100 clicks
OR
Post at 5 pm = 75 clicks
OR
Post at 10 pm = 50 clicks
= Max of 100 clicks

14. The math should be:
Post at 1 pm = 100 clicks
+
Post at 5 pm = 75 clicks
+
Post at 10 pm = 50 clicks
= 225 clicks

15. What should you use your
optimal times for?
Important announcements
Bottom-of-the-funnel/ calls to
action
Brand new owned content

16. Remember:
Just because there’s an optimal
time to post, it doesn’t mean that
other times don’t work as well.
Provided you have something
interesting and relevant to share.

17. And Rallyverse can
help with that .

18. Thank You
info@rallyverse.com
@rallyverse