4 SEO Tips for Your WordPress Blog – Part 2: Categories If you have a blog you likely have categories set up. A category allows for a broad grouping of different blog topics. For example we plan to blog about the following main categories: design, social media, marketing tips, publishing tips, tools and events. These are our main categories for our blog. I advise that before you even write your first blog post you define your categories.

1. 4
SEO
Tips
for
Your
WordPress
Blog
–
Part
2:
Categories
If
you
have
a
blog
you
likely
have
categories
set
up.
A
category
allows
for
a
broad
grouping
of
different
blog
topics.
For
example
we
plan
to
blog
about
the
following
main
categories:
design,
social
media,
marketing
tips,
publishing
tips,
tools
and
events.
These
are
our
main
categories
for
our
blog.
I
advise
that
before
you
even
write
your
first
blog
post
you
define
your
categories.
As
you
may
have
read
in
Part
1,
SEO
stands
for
Search
Engine
Optimization
–
a
vital
part
of
making
sure
that
your
website
or
blog
gets
seen.
Essentially,
this
means
that
if
you
have
great
SEO,
your
blog
has
a
better
chance
of
getting
on
the
front
page
of
Google
with
your
preferred
key
words.
Before
your
website
can
show
up
in
a
relevant
key
word
search,
the
search
engine
Internet
“crawlers”
must
find
your
website
first
and
this
is
where
SEO
comes
into
play.
But
don't
stop
there,
I
want
you
to
SEO
that
category
as
well.

2. Name:
This
is
simply
your
category
name.
In
this
instance,
we
used
marketing.
Slug:
In
this
instance
I
wanted
to
expand
a
bit
on
my
category
so
I
put
"marketing
tips."
I
did
this
because
I
want
to
use
every
opportunity
to
let
Google
Spyders
know
that
I
am
providing
the
world
with
marketing
tips.
Parent:
When
it
comes
to
categories
I
recommend
that
you
have
a
limited
number
of
main
categories.
I
would
suggest
that
you
have
no
more
than
five.
There
may
be
times
when
you
have
a
sub-­‐category
such
as
Marketing
-­‐
SEO
Tips.
At
which
time
you
would
want
to
make
Marketing
the
parent
of
SEO
Tips.
This
is
like
having
a
drop
down
on
your
navigation
bar.
Description:
This
is
another
SEO
opportunity
but
you
do
want
to
make
sure
that
it
makes
sense
and
you
do
not
mind
people
seeing
what
you
write.
Some
themes
will
show
this
to
people
if
they
hover
at
the
very
top
of
the
page.
I
use
Thesis
Theme
and
it
displays
when
I
hover.
Note
the
yellow
highlighted
text
when
I
hovered
my
mouse
over
the
page
tab.
Tag
Titles:
Some
people
say
that
tags
don't
matter
as
much
these
days
but
I
say
go
with
everything
that
you
can
even
if
they
matter
a
little.
A
little
SEO
is
better
than
no
SEO.
The
key
to
tags
is
to
lead
with
what
you
want
to
be
known
for.
The
max
that
is
recommended
here
is
70
characters.
In
this
area
put
key
words
or
phrases
separated
by
a
comma.

3. Meta
Description:
This
should
be
a
sentence
that
makes
sense.
It
should
be
a
sentence
that
you
might
actually
say
in
your
elevator
pitch
at
a
networking
meeting.
The
max
characters
in
this
section
is
150
so
put
some
thought
into
this
and
make
it
keyword
rich.
Thesis
Theme
Tips:
The
next
section
of
this
is
Thesis
Theme
specific.
If
you
are
running
Thesis
Theme
on
your
website
or
blog
then
pay
close
attention
because
this
is
just
one
more
example
of
why
Thesis
Theme
is
awesome
and
SEO
lovely.
Introductory
Headline:
Depending
on
the
Wordpress
theme
that
you
are
running,
a
person
may
only
see
links
to
blog
posts
when
they
click
on
a
category
page.
Thesis
Theme
allows
for
you
to
provide
more
for
the
reader
and
even
more
SEO
opportunities.
You
can
welcome
your
reader
and
let
them
know
why
they
have
landed
on
the
page
and
what
they
can
expect.
Introductory
Content:
This
is
where
the
real
magic
starts
to
come
into
play.
This
is
your
chance
to
add
some
key
word
rich
content
that
will
be
displayed
on
your
blog's
category
page.
This
is
the
magic
because
each
word
on
your
blog
is
a
chance
for
the
Google
Spyders
to
learn
more
about
your
site.
The
first
thing
that
people
will
see
when
they
go
to
our
category
page
is
a
bit
of
an
introduction
as
to
why
they
are
there
and
what
we
do.
If
you
do
not
take
advantage
of
this
opportunity
then
people
would
just
see
a
list
of
links.
Note
in
the
image
below
what
our
marketing
category
page
says:

4.
So
as
you
can
see
there
is
a
lot
more
to
blogging
than
just
writing
a
great
post.
In
the
first
part
of
this
series
we
talked
about
doing
the
proper
SEO
on
your
images
and
now
we
are
discussing
categories.
There
are
a
lot
of
SEO
tips
yet
to
cover
for
blogging
and
each
of
these
tips
requires
a
bit
of
upfront
work
but
we
believe
that
each
of
these
will
really
pay
off
in
the
long
run.
What
are
your
blogging
categories?
Have
you
happened
across
any
category
tips
that
you
can
share
with
us?
Please
share
them
below.
About
The
Author:
Renee’
Groskreutz
Renee'
Groskreutz
is
Creative
Barista
for
Ralph's
Design
&
Deli,
a
digital
marketing
and
design
house.
She
has
also
co-­‐authored
the
newly
released
Kindle
book
"15
Twitter
Tips
for
Authors
&
Other
Grownups
(who
don't
know
what
the
h?ll
to
do!)"
Renee'
is
also
Co-­‐
Owner
of
FunCitySocialMedia
a
Social
Media
Marketing
Agency
located
in
Euless,
Texas.