3. WON TOP HONORS
PMI National Conference – Sept 2014
Managing
GEN-Y Talent
Psychology
for Project
Management
Creative
Thinking
National Conference
Publication
Psychology for
strong
Business IT
alignment
Spoke at many
events
5. Why Psychology
Human
Factors
are key
to Project
Success
Jonathan Haidt - Psychologist
Psychology can help PMs understand
the human factors, analyze their
interactions & manage them efficiently
6. How to identify powerful
stakeholders early ?
How to Influence without
authority ?
How to Negotiate effectively ?
How to avoid pitfalls in
understanding the needs of the
stakeholders ?
How do we plan to get
stakeholder buy-in?
How to create a collaborative
environment ?
How to effectively
communicate ?
How to manage
resistance ?
How to build
relationships ?
Stakeholder Management Challenges
7. How to Identify Powerful Stakeholders Early?
Understand
Sources of Power
8. Understand Sources of Power
• Legitimate
• Reward
• Coercion
Structural Basis of Power
• Expertise
• Information
• Charisma
Personal Basis of Power
• Priming
• Belief
Cognitive Basis of Power
9. How to Influence Without Authority?
Dr. Robert Cialdini
Six Principles of Persuasion
10. How to Influence Without Authority?- Reciprocity
A $0.05 flower
bring in
thousands in
revenue
People
tend to
return a
favor
11. How to Influence Without Authority?- Authority
Joshua Bell and the Subway Experiment
Need to
establish
credentials to
Influence
12. How to Influence Without Authority?- Social Proof
To influence use
the horizontal
peer power
Asch Conformity Experiment
O Power – 2:00 – 3:30
14. How Negotiate Effectively ? …
Separate
people from
the problem
Focus on
Interests not
Positions
Invent the
options for
mutual gain
Insist on using
objective
criteria
15. Focus on Interests not Positions
Position –
What is Required?
Interests –
Why is it Required?
16. “Let us never negotiate out of fear
But let us never fear to negotiate “
20. References
1. https://www.infoq.com/articles/standish-chaos-2015
2. Scott DeRue, “Influencing People: Building Your Base of
Informal Power”, Coursera, Unit1
3. Emily Lawson and Colin Price, “The psychology of change
management”, McKinsey Quarterly - June 2003
4. Dr. Robert B. Cialdini, “Influence: The Psychology of
Persuasion” , Publisher - Harper Collins
5. Dariusz Dolinski et all, “Dialogue Involvement as a Social
Influence Technique”, Personality and Social Psychology
Bulletin, 2001
6. Sharon De Mascia, “Project Psychology”, Publisher –
Gower, pp 73-86
7. Principled Negotiation -
https://en.wikipedia.org/wiki/Principled_negotiation
Notas del editor
Display awards and diplomas - example of hospital doctors and then physiotheripists
When Power goes off – we look at neibhours
Case studies – BFS and then NA
It works better with horizontal peer power