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Psychology of Stakeholder Management
PMI – Chennai Chapter – KSS – 10 Sep 2016
http:/tinyurl.com/h838owf
Can you please participate in the
following survey ?
Many thanks for your support
WON TOP HONORS
PMI National Conference – Sept 2014
Managing
GEN-Y Talent
Psychology
for Project
Management
Creative
Thinking
National Conference
Publication
Psychology for
strong
Business IT
alignment
Spoke at many
events
Why Psychology?
Conclusion
01
02
03
Challenges
Identify powerful stakeholders early
Influence without authority
Effective Negotiation
Agenda
Why Psychology
Human
Factors
are key
to Project
Success
Jonathan Haidt - Psychologist
Psychology can help PMs understand
the human factors, analyze their
interactions & manage them efficiently
How to identify powerful
stakeholders early ?
How to Influence without
authority ?
How to Negotiate effectively ?
How to avoid pitfalls in
understanding the needs of the
stakeholders ?
How do we plan to get
stakeholder buy-in?
How to create a collaborative
environment ?
How to effectively
communicate ?
How to manage
resistance ?
How to build
relationships ?
Stakeholder Management Challenges
How to Identify Powerful Stakeholders Early?
Understand
Sources of Power
Understand Sources of Power
• Legitimate
• Reward
• Coercion
Structural Basis of Power
• Expertise
• Information
• Charisma
Personal Basis of Power
• Priming
• Belief
Cognitive Basis of Power
How to Influence Without Authority?
Dr. Robert Cialdini
Six Principles of Persuasion
How to Influence Without Authority?- Reciprocity
A $0.05 flower
bring in
thousands in
revenue
People
tend to
return a
favor
How to Influence Without Authority?- Authority
Joshua Bell and the Subway Experiment
Need to
establish
credentials to
Influence
How to Influence Without Authority?- Social Proof
To influence use
the horizontal
peer power
Asch Conformity Experiment
O Power – 2:00 – 3:30
How Negotiate Effectively ?
Roger Fisher William Ury
How Negotiate Effectively ? …
Separate
people from
the problem
Focus on
Interests not
Positions
Invent the
options for
mutual gain
Insist on using
objective
criteria
Focus on Interests not Positions
Position –
What is Required?
Interests –
Why is it Required?
“Let us never negotiate out of fear
But let us never fear to negotiate “
Conclusion
Need for
Psychology
Sources of Power
Influence
Negotiation
Recommendations
Stakeholder
Management
Psychology
Further Reading
Thank You
Ramanand Garimella
Global Competency Head -
Program Management
g_ramanand@yahoo.com
TCS
References
1. https://www.infoq.com/articles/standish-chaos-2015
2. Scott DeRue, “Influencing People: Building Your Base of
Informal Power”, Coursera, Unit1
3. Emily Lawson and Colin Price, “The psychology of change
management”, McKinsey Quarterly - June 2003
4. Dr. Robert B. Cialdini, “Influence: The Psychology of
Persuasion” , Publisher - Harper Collins
5. Dariusz Dolinski et all, “Dialogue Involvement as a Social
Influence Technique”, Personality and Social Psychology
Bulletin, 2001
6. Sharon De Mascia, “Project Psychology”, Publisher –
Gower, pp 73-86
7. Principled Negotiation -
https://en.wikipedia.org/wiki/Principled_negotiation

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Psychology of stakeholder management sept 2016 - v2

  • 1. Psychology of Stakeholder Management PMI – Chennai Chapter – KSS – 10 Sep 2016
  • 2. http:/tinyurl.com/h838owf Can you please participate in the following survey ? Many thanks for your support
  • 3. WON TOP HONORS PMI National Conference – Sept 2014 Managing GEN-Y Talent Psychology for Project Management Creative Thinking National Conference Publication Psychology for strong Business IT alignment Spoke at many events
  • 4. Why Psychology? Conclusion 01 02 03 Challenges Identify powerful stakeholders early Influence without authority Effective Negotiation Agenda
  • 5. Why Psychology Human Factors are key to Project Success Jonathan Haidt - Psychologist Psychology can help PMs understand the human factors, analyze their interactions & manage them efficiently
  • 6. How to identify powerful stakeholders early ? How to Influence without authority ? How to Negotiate effectively ? How to avoid pitfalls in understanding the needs of the stakeholders ? How do we plan to get stakeholder buy-in? How to create a collaborative environment ? How to effectively communicate ? How to manage resistance ? How to build relationships ? Stakeholder Management Challenges
  • 7. How to Identify Powerful Stakeholders Early? Understand Sources of Power
  • 8. Understand Sources of Power • Legitimate • Reward • Coercion Structural Basis of Power • Expertise • Information • Charisma Personal Basis of Power • Priming • Belief Cognitive Basis of Power
  • 9. How to Influence Without Authority? Dr. Robert Cialdini Six Principles of Persuasion
  • 10. How to Influence Without Authority?- Reciprocity A $0.05 flower bring in thousands in revenue People tend to return a favor
  • 11. How to Influence Without Authority?- Authority Joshua Bell and the Subway Experiment Need to establish credentials to Influence
  • 12. How to Influence Without Authority?- Social Proof To influence use the horizontal peer power Asch Conformity Experiment O Power – 2:00 – 3:30
  • 13. How Negotiate Effectively ? Roger Fisher William Ury
  • 14. How Negotiate Effectively ? … Separate people from the problem Focus on Interests not Positions Invent the options for mutual gain Insist on using objective criteria
  • 15. Focus on Interests not Positions Position – What is Required? Interests – Why is it Required?
  • 16. “Let us never negotiate out of fear But let us never fear to negotiate “
  • 17. Conclusion Need for Psychology Sources of Power Influence Negotiation Recommendations Stakeholder Management Psychology
  • 19. Thank You Ramanand Garimella Global Competency Head - Program Management g_ramanand@yahoo.com TCS
  • 20. References 1. https://www.infoq.com/articles/standish-chaos-2015 2. Scott DeRue, “Influencing People: Building Your Base of Informal Power”, Coursera, Unit1 3. Emily Lawson and Colin Price, “The psychology of change management”, McKinsey Quarterly - June 2003 4. Dr. Robert B. Cialdini, “Influence: The Psychology of Persuasion” , Publisher - Harper Collins 5. Dariusz Dolinski et all, “Dialogue Involvement as a Social Influence Technique”, Personality and Social Psychology Bulletin, 2001 6. Sharon De Mascia, “Project Psychology”, Publisher – Gower, pp 73-86 7. Principled Negotiation - https://en.wikipedia.org/wiki/Principled_negotiation

Notas del editor

  1. Display awards and diplomas - example of hospital doctors and then physiotheripists
  2. When Power goes off – we look at neibhours Case studies – BFS and then NA It works better with horizontal peer power