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On the various interface-related roles one can have
UX, UI, & Front-End…

what’s the difference?
Ramya Mahalingam
Senior UX Architect at Cardinal Solutions
rmahalingam@cardinalsolutions.com
@rams_mahalingam
The Industry
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Designer Developer
Designer Developer
Designer Developer
UI Designer UX Architect
It’s kind of like building a house
How many people are going to live here?
What rooms do they need?
UX Architect
Bathroom
Kitchen
What do they do in each one?
How will they move through them?
UX Architect
What goes in each one?
UX Architect
Sink
Sink
Tub
Bathroom
Kitchen
UI Design
What are the attributes of those things?
How do we make them reflect the people who will live here?
UI Design
Sink
Faucets
Drain
Start with the blueprint
UI Designer UX Architect
UX Architect
• Conducts usability studies, user research,
stakeholder interviews, surveys
• Performs heuristic analyses
• Build personas, empathy maps,
storyboards, journey maps
• Create logical architectures, navigation
schemas, and taxonomies
• Content mapping & organization
• Voice of the Customer
UI Designer
• Design user interfaces
• Develop brand strategies, style guides,
color theory and palettes
• Develop wireframes and prototypes
• Define typography
• Design iconography
• Conform to accessibility requirements
UX, UI, and Front-End...what's the difference?

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UX, UI, and Front-End...what's the difference?