Randy Bakes

Greater Salt Lake City Area United States

Chief Marketing Officer | Vice President of Global Marketing | Global Marketing Director

Consumer Products

Strategic marketing executive experienced in global Fortune 100 CPG corporations (Kellogg’s and J&J), privately held, mid-market B2B healthcare (GOJO), management consulting (Boston Consulting Group), and VC-funded eCommerce start-ups. Proven ability to translate company goals into marketing and brand strategies, build iconic brands and grow revenue profitably through superior branding, messaging and product innovation. Business partner who works effectively with senior leadership and board members.Strong leader with a coaching management style. BRAND LEADERSHIP • Iconic Branding • Global Brand Portfolio & Strategy • Brand turnaround • Product Line Extensions • P&L Accountabil...