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Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]

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Here are a few tips for successfully crowdsourcing video content and how to leverage interactivity to improve your chances for success.

Original post --> http://www.raptmedia.com/blog/crowdsourcing-video-content-interactive-video-tips

Publicado en: Marketing, Empresariales
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Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]

  1. 1. INTERACTIVEVIDEOTIPS CROWDSOURCINGVIDEOCONTENT-6TIPSFOR CREATINGSUCCESSFULINTERACTIVEVIDEOS [WEEK#7] raptmedia.com
  2. 2. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever.
  3. 3. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer.
  4. 4. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success.
  5. 5. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE
  6. 6. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage.
  7. 7. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent.
  8. 8. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS
  9. 9. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea.
  10. 10. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT
  11. 11. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating.
  12. 12. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY
  13. 13. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround.
  14. 14. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS
  15. 15. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity.
  16. 16. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS
  17. 17. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit.
  18. 18. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project.
  19. 19. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. IT’SALLABOUTTHEFANS
  20. 20. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. IT’SALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoa“thumbsup”onapost.
  21. 21. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. IT’SALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoa“thumbsup”onapost. Clickheretocheckoutourblog raptmedia.com

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