Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]
•
12 recomendaciones•4,427 vistas
Here are a few tips for successfully crowdsourcing video content and how to leverage interactivity to improve your chances for success. Original post --> http://www.raptmedia.com/blog/crowdsourcing-video-content-interactive-video-tips
![INTERACTIVEVIDEOTIPS
CROWDSOURCINGVIDEOCONTENT-6TIPSFOR
CREATINGSUCCESSFULINTERACTIVEVIDEOS
[WEEK#7]
raptmedia.com](https://image.slidesharecdn.com/raptmedia-ivtips0701-140618112311-phpapp02/85/Interactive-Video-Tips-Crowdsourcing-video-content-6-tips-for-creating-successful-Interactive-Videos-Week-7-1-320.jpg?cb=1403104961)
![INTERACTIVEVIDEOTIPS
6TIPSFORCREATINGSUCCESSFULINTERACTIVE
VIDEO
[WEEK#7]
raptmedia.com
1.
Withtheriseofhighqualityvideointegratedintosmartphones
andtabletsandtheubiquityofcameraslikeGoProthatarebuilt
foranyandeverycircumstance,theopportunitytoincorporate
usergeneratedcontent(UGC)intoallvideocampaignsis
greaterthanever.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Más contenido relacionado
Último
Último (20)
Destacado
Destacado (20)
Interactive Video Tips: Crowdsourcing video content - 6 tips for creating successful Interactive Videos [Week 7]
- 13. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround.
- 14. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS
- 15. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity.
- 16. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS
- 17. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit.
- 18. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project.
- 19. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. IT’SALLABOUTTHEFANS
- 20. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. IT’SALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoa“thumbsup”onapost.
- 21. INTERACTIVEVIDEOTIPS 6TIPSFORCREATINGSUCCESSFULINTERACTIVE VIDEO [WEEK#7] raptmedia.com 1. Withtheriseofhighqualityvideointegratedintosmartphones andtabletsandtheubiquityofcameraslikeGoProthatarebuilt foranyandeverycircumstance,theopportunitytoincorporate usergeneratedcontent(UGC)intoallvideocampaignsis greaterthanever. 2. IknowI’vesaiditbefore,butwhilecreating videoiseasierthanever,creatinggreat contentisstillverychallenging.Notonlydo youneedakillerideaforyourvideoto succeed,butyoualsoneedfootage,which requiresactorsandsetsand(usually)money. However,youdon’thavetoberollinginthedoughorhireprofessional actors;crowdsourcingvideocontentcanboostviewerengagement, vastlyexpandyourinitialaudiencebase,andtransfersomeofthe productioncostsovertotheconsumer. 3. Todaywe’regoingtoprovideafewtipsforsuccessfullycrowdsourcingvideo contentandhowtoleverageinteractivitytoimproveyourchancesfor success. 4. TIP1:KEEPTHEREQUESTSIMPLE 5. VideoslikeAliciaKeys’“NewDay”andJapanese bandSour’s“Hibinoneiro”workedwellbecause therequestwassimple:“Saythesefewwords,” “Shootyourselfsinginginthemirror,”or“Smile anddance.” Thesearethekindsofactivitiesthataren’toutoftheordinary,and thatalotofpeopleareprobablydoinganyways,andtheybringout the“performer”infanswhilealsoincreasingthechancesthatyou’ll getusablefootage. 6. Bydirectingviewersonexactlywhatcontenttoproduce,you aresimplifyingthecreativeprocess.Youcanstoryboardthe entireproductionwith“InsertUGCLineAhere,”and“Insert UGCLineBhere”sothatyou’resuretohaveacoherentstory evenwithvariableusercontent. 7. TIP2:CREATEACOMMUNITYOFCLIPS 8. Eventhoughtheplanistopickthetopfiveclipsto includeinthefinalvideo,fansthathaveuploaded contentareanxioustoseethemselvesonline associatedwithyourbrand,artist,product,orcompany. Don’tunderestimatethepulloffanstolookforthemselvesonline andshareclipsofthemselvesfarandwide.Itcanbeassimpleas settingupanewTwitterhashtagorTumblraccounttohouseall theSFW-submittedclipssocontributorsgetexcitedaboutthe idea. 9. TIP3:TEASETHEENDPRODUCT 10. It’saloteasierforafantogetbehindtheideaofcreatingcontent foracompilationpieceiftheyhavesomesenseofwhatthat pieceisallabout.Evena15-second-longsizzlereelordirector interviewaboutthevideoshouldbeenoughtogetfolksexcited aboutparticipating. 11. TIP4:MAKESUBMITTINGEASY 12. Thereareatonoftoolsouttheretoday forsubmittingcontent.Picksomething thatthemajorityofyouruserswill alreadyhaveintheirpockets. Anythingthatpullsfrom theiPhone’sCameraRoll,orapopular videosharingapplikeInstagram orVine,lowersthebarrierfor submittingcontentandwillincreasethelikelihoodofgettinggood submissionnumbers.Atsomepointyouwillhavetogetthe originalsourcefilefortheclip,sokeepthatinmindwhenplanning yourtimelineforturnaround. 13. TIP5:INCENTIVIZESUBMISSIONS 14. Regardlessofyourbudget,thereisalwayssomethingthatyou canofferfans,outsideofbeingpartofthebrandedpage mentionedinTip2.Pickoneluckysubmissionoutofahatfor freetickets,aniPad,orsomethingspecialtoaddexcitement totheopportunity. 15. TIP6:LEVERAGEINTERACTIVEVIDEO TOBUILDSUSPENSEANDCAPTURE SUBMISSIONS 16. Sinceyou’reultimatelygoingtobeasking userstoengagewiththecontentbyfilming themselvestosubmitforyourcampaign,it’s agoodideatogetthem tophysicallyengage withtheactualvideoearlyon.Youcould openthevideosubmissionprocesswitha questionorchoicepointsotheuser immediaimmediatelyfeelsinvestedinthestory. Afterhookingthem withtwoimportantchoices–“doweshootin ManhattanorintheHudsonValley?”or“dowegoformalattireor blockpartystyle?”–makethenextcliffhangerchoicepointgoto ablackscreenwithamessagelike“Nowyoumakethenextclip” pairedwithabuttontosubmit. 17. WithanHTML5InteractiveVideo,thisbutton couldeasilylaunchInstagram oranothervideo captureapptocapitalizeontheexcitement generatedbytheInteractiveVideo. Andvoilà;youhaveinstantUGC,andyoucanalsonowpickyour favoriteclipsandstartaddingthem totheInteractiveVideoso thatfanscanactivelyparticipateintheongoingbuildingofthe project. 18. IT’SALLABOUTTHEFANS 19. Probablythemostimportantprecursortotryingaprojectlikethisisaloyal fanbasethatisalreadyactivelyengagingwithyourcontent(Facebook commentsandlikes,retweets,shares,etc.).Imaginehowexcitedyour viewerswouldbeiftheycouldactuallyparticipateinthemakingofthevideo ratherthanbeinglimitedtoa“thumbsup”onapost. Clickheretocheckoutourblog raptmedia.com