1. RAQUEL STANTON
141 Alderwood Road, Walnut Creek, California 94598 ● 925-482-4197 ● porrografik@mac.com
Art Director / Brand Specialist / Strategic Innovator / Graphic Designer
CREATIVE DIRECTION ~ STRATEGIC INNOVATION ~ BRAND DEVELOPMENT & MANAGEMENT ~
GRAPHIC DESIGN PROJECT MANAGEMENT ~ MARKETING ~ SOCIAL MEDIA~ PROGRESSIVE THINKER ~
VENDOR & CLIENT RELATIONSHIPS ~ EVENT DIRECTION & GRAPHICS
P R O F I L E
• Entrepreneurial, innovative, and possess 18+ years’ experience in developing high-impact ideas,
experiences, and branding solutions within demanding budget and timeline parameters.
• Excel at creating vibrant brand collateral and marketing pieces, evaluating market trends, strategic planning,
project management, and team leadership.
• Proven talents in photography, web design, event planning and execution, and promotion design to achieve
specific company and brand objectives.
• Exceptional skills in social media, logo development, ROI optimization, and budget administration.
• Multilingual (English, Spanish, Catalan) with remarkable interpersonal skills and the ability to inspire others.
• Passionate about outdoor leisure, physical activity and healthy eating
• Ability to prioritize and deliver projects on time to meet or exceed stakeholder expectations.
• Extremely organized, enthusiastic, positive, energetic, and result-oriented; comfortable in a fast-paced, highly
dynamic environment, and equally proficient in a leadership or collaborative role.
• Proficiency across both online and offline marketing channels, and skilled at navigating projects from start to
finish while ensuring marketing materials contain brand consistency and message coherence.
• Outstanding ability to integrate unparalleled creativity with strategic purpose and direction.
• Maintain high standards of quality and ingenuity for all marketing communications and materials.
S E L E C T E D A C H I E V E M E N T S
• Championed integrated marketing campaigns for clients including one of the biggest cabinet shops in
California (Precision Cabinets & Trim); creative directed, and designed impactful ads which were featured in
Diablo Magazine, California Home & Design and other magazines, subsequently fueling sales by 60%.
• Created website for Trailulive, and plan, coordinate and track company’s social media activity.
• Increased ROI for Precision Cabinets and other small companies by devising winning marketing solutions
and carefully tracking metrics.
• Designed more than 30 logos, including for Walnut Creek Civic Pride Foundation and their community pool.
• Provide graphic and art direction on major printing jobs for Promax Bar as well as local architectural and real
estate firms.
• Formed corporate identity and crafted sales collateral, catalogs and other marketing material for countless
small-to-medium sized companies.
• Rebranded WCA (Walnut Creek Aquanuts) and organized Walnut Creek Aquanuts Event (2013, 2014, and
2015) including all logistics, timeframes, marketing, graphics, stage look, and refreshing strategic vision
annually; employed strong motivational skills to recruit and coordinate volunteers.
• Merged expertise in advertisement design and trade show execution to boost sales by 40% for Promax Bar.
P R O F E S S I O N A L E X P E R I E N C E
Trailulive, 2014 to Present
Founder, Brand Manager, Graphic Designer
• Govern the complete spectrum of daily business operations including client acquisition, project leadership,
social media marketing, website design and maintenance; concurrently serve as trail running coach,
photographer and outdoor guide.
Continued … ▶

2. Raquel Stanton – Page 2 of 2
Professional Experience continued …
• Analyze consumer and market data to identify trends and conceptualize brand image, story, and all
associated marketing pieces.
• Orchestrate persuasive and visually appealing promotions to gain exposure and competitive positioning.
• Increase brand awareness by developing specific marketing programs using tools such as packaging,
discount packages, and frequency/loyalty rewards for customers.
Porro Grafik, 1998 to Present
Owner, Brand Strategist, Art Director, Graphic Designer
• Spearhead full-scope business operations including project management, budgeting, team leadership, client
relations, vendor relations, and brand development.
• Visualize, develop, and oversee all project creative and graphic elements such as logos, ads, print materials,
signs, websites, stage designs, event graphics and typography.
• Mobilize multi-disciplinary team members (e.g. programmers, photographers, writers), to deliver captivating
brand messages that increase customer engagement and acquisition.
Peel Apparel, 2010 to 2012
Founder, Brand Manager, Art Directore, Graphic Designer
• Established, launched, and developed distinctive clothing brand focused on women empowerment in
strategic alignment with market trend.
• Planned and managed marketing efforts, held critical budgetary control, and coordinated web-based and
social media promotional and branding strategies.
• Designed all T-shirts, website, promotional items and print marketing pieces to expand brand/product
awareness and market penetration.
SportsPharma | Promax Bar, 1996 to 1998
Graphic Designer
• Masterminded strategies and creative initiatives to promote Promax Bar and SportsPharma bodybuilding
products while maintaining brand integrity.
• Designed clean, crisp, and compelling print marketing pieces for businesses, organized trade show materials
and tactics, and conceptualized original ads in collaboration with design team.
E D U C A T I O N
Bachelor’s Degree, Public Relations
Escola Superior De Relacions Publiques, Universitat De Barcelona, Spain
International Marketing
Extension of University of Santa Cruz, Fremont, CA
Graphic Design Degree
Las Positas College, Livermore, CA
Running Coach Certification
RRCA (Road Runners Club of America)
T E C H N O L O G Y
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), photography, Microsoft Office, Keynote
RAQUEL STANTON
141 Alderwood Road, Walnut Creek, California 94598 ● 925.482.4197 ● porrografik@mac.com