1. How to Make it Real and Innovation Today
How software helps companies embrace change,
deliver smarter products and drive profit
Hayden Lindsey
Vice President & Distinguished Engineer
Enterprise Modernization, Modeling, Construction and Compilers
IBM Rational Software
© 2009 IBM Corporation

2. IBM Rational Software Conference 2009
How does one change and improve?
How do we foster
How do we effectively How do we manage How do we leverage
culture change to
develop with teams customized, outsourced automation to optimize
across 3 continents? Where do we start?
and packaged assets?
enable transformation
resources?
to agile?
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3. IBM Rational Software Conference 2009
Drive business innovation and reduce costs through measured
and continuous process improvement
Measured Capability Phase
Start here! 1
Establish business and operational objectives
Improvement
Framework
Phase Prioritize practices and define roadmap
Captures over 10 years of Rational 2
Empower teams to measure,
experiences in incremental adoption
manage, and incrementally
improve their80 IBM agiledelivery
Used in over software projects Phase Accelerate adoption with tools and services
3
capability
Used in conjunction with RUP,
XP, Scrum and other processes
Phase Report, analyze and act on results
4
Demonstrated in the Rational Insight
executive dashboard
Start next incremental improvement
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4. IBM Rational Software Conference 2009
Unifying platform: Jazz
Phases Phase Phase
1&2 3 4
Define objectives Accelerate Report, analyze
and prioritize practices adoption and act
Requirements Configuration
Your Performance Definition & & Change Build
existing Management Management Management Management Quality
Future capabilities Management 3rd-Party
IBM Jazz
Capabilities Capabilities
Best Practice Processes
Administration: Users,
Collaboration projects, process
Presentation: Storage
Mashups Discovery Query
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5. IBM Rational Software Conference 2009
Phases 1 & 2: Deciding where to start
Establishing an improvement roadmap
Executive Business Value Workshop
Service offering to elicit business and operational objectives and delivery strategies
SDLC Health Assessment
Service offering that assesses current health of target projects and organizations
Provides a measurable and incremental improvement roadmap
Customer Operational
Business Challenges Objectives Best Practices
Improve business alignment Requirements management
Stay ahead Enterprise architecture
Reduce time-to-market
of the competition
Improve quality Consolidated multi-platform
development
Test management
Start small, add as needed
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6. IBM Rational Software Conference 2009
Phase 3: Improving development and business alignment
Requirements management, enterprise architecture
Decide which projects and
programs to pursue
Financials
Assess impact of the business
Define use cases and complete
changes to the architecture,
prioritization for pipeline
and define the projects
and scope management
to achieve desired end state
Rational
Focal Point
Rational Rational
Requirements System
Effectively execute projects
Composer Architect
and programs with improved
visibility into outcomes
Scope, Tasks & Time
Rational Focal
Resources
Integrated Point for Project
project
management Management
Skills
Better alignment of enterprise objectives
and solution efforts can result in a
17% productivity improvement
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7. IBM Rational Software Conference 2009
Phase 3: Reducing time-to-market and improving quality
Consolidated multi-platform development, test management
Develop multi-platform
applications using
common IDEs
Rational Rational
Developer for Application
Elicit and drive evolving System z Developer Synchronize and manage test plans
requirements into development with evolving requirements and
and test plans development activities
Rational Rational
Requirements Continuously integrate code
across multiple platforms, linking to Quality Manager
Composer
requirements and defects
Rational
Team Concert
System z
System i
Distributed
By reducing requirements rework,
we cut costs up to 30%
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8. IBM Rational Software Conference 2009
Phase 4: Report and analyze business results
Rational
Insight
Integrated
lifecycle
intelligence
Control
Settings
Better Results
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9. IBM Rational Software Conference 2009
Innovation today
How do we innovate?
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10. IBM Rational Software Conference 2009
We are on the verge of a new wave of innovation...
Smarter
Products
IT
Innovation
and Instrumented,
Oil, Cars Telecom interconnected,
and Mass and intelligent
Steel, Electricity
Production
Steam and Heavy
Engineering Building
And blocks for a
The Railways smarter planet
Industrial
Revolution
1770 1830 1875 1920 1970 2010
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11. IBM Rational Software Conference 2009
…where embedded software becomes even more crucial
for product innovation and differentiation
Aerospace and
Electronics Automotive
Defense
Apple’s iPhone is completely 90% of innovation is based F-22 Raptor (2003) contains
instrumented, with GPS on electric and electronic systems 1.7 million lines of code
positioning software that helps
the device know where you are 80% of this innovation F-35 Lightning II will have
is based on embedded software 5.7 million lines of code
Key benefits
Create new opportunities Enhance customer loyalty
Increase revenue / profit Faster time-to-market
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12. IBM Rational Software Conference 2009
These smarter products will play a major role for enabling tomorrow’s
ecosystems, such as for smarter transportation
Government Enterprises
Authorities
INSTRUMENTED
Transportation
Consumers System Geographies
INTERCONNECTED
Smarter Energy & Utilities
Products
Communities INTELLIGENT
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13. IBM Rational Software Conference 2009
...with a core foundation of software delivery offerings
that enable smarter products
Rational DOORS Web Access
Rational Rhapsody
Rational Team Webtop
Rational MCIF for Systems Smarter
Products
Rational Focal Point
Rational System Architect
The Rational Software Platform for Systems
Rational Team Concert
Rational Synergy / Change Requirements Configuration
Your Performance Definition & & Change Build
existing Management Management Management Management Quality
Future capabilities Management 3rd-Party
Rational ClearCase / ClearQuest IBM Jazz
Capabilities Capabilities
Best Practice Processes
Rational Quality Manager
Administration: Users,
Rational Build Forge Collaboration
Presentation:
projects, process
Storage
Mashups Discovery Query
Rational Harmony
Plus…
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14. IBM Rational Software Conference 2009
Innovation journey continues
IBM Software Delivery Services for Cloud
Rational Software Delivery Services ON the cloud Product Compliance
Requirements Configuration
Definition & & Change Build
& Security Management Management & Deploy Asset
& Project Management Management
Business Management Quality
Turnkey Collaborative Application Lifecycle Management Planning &
Alignment
Best Practice Processes
Management
solution for software and systems delivery
Rational Team Concert, Quality Manager, Requirements
Composer, Insight, and Build Forge hosted in the Cloud
Rational Software Delivery Services FOR the cloud
IBM Smart Business
Support WebSphere CloudBurst and IBM Smart Business Test Cloud
Test Cloud
Leverage Cloud resources with Rational Software Architect
and Rational Build Forge
Manage Cloud assets with Rational Asset Management,
Quality Management and Tivoli Solutions
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15. IBM Rational Software Conference 2009
Learn more at:
IBM Rational software Ensure Web security & compliance Rational trial downloads
Rational launch announcements Improve project success developerWorks Rational
Rational Software Delivery Platform Manage architecture Leading Innovation
Accelerate change & delivery Manage evolving requirements IBM Rational TV
Deliver enduring quality Small & midsized business IBM Business Partners
Enable enterprise modernization Targeted solutions IBM Rational Case Studies
© Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
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referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
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Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
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16. IBM Rational Software Conference 2009
Phase 3: Deploying best practices and tools
BUSINESS DOMAIN DEVELOPMENT DOMAIN
Business
Planning Analyst Architect Developer Tester
& Alignment
Business
Executive
Product Collaborative Design
& Project Lifecycle &
Product/ Management Management Development
Project Manager
Compliance
& Security
Controller
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17. IBM Rational Software Conference 2009
Innovation is about taking deep insight to create new value –
for business and society
Innovation resides at the
intersection of invention and
insight, leading to the creation
of social and economic value.
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18. IBM Rational Software Conference 2009
IBM continues to invest in industry assets and frameworks
to help develop and deploy smarter products
Industry Solutions
IBM Industrial Sector
Composite Business Services
ISV Services
Industry Frameworks
Process Models
Data Models PDIF Product Development
Industry Frameworks Integration Framework
Open, Industry Standards
MIF Manufacturing Integration
Framework
Business Business
Integration Optimization
IT IIF Integrated Information
Operations
Framework
SOA Foundation
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