1. RAUL COZ
6740 NW 114th
Ave Apt 721 Phone: 305.742.8005
Miami, FL 33178 rcoz@otx-care.com
www.linkedin.com/in/raulcoz/
VP MARKETING / BUSINESS DEVELOPMENT
Proficient Consumer Healthcare and Pharma Executive, with bold accomplishments in Latin America and
the Caribbean. People oriented, with strong accomplishments in General Management, Marketing,
Commercial Operations, and Strategic Planning. Experienced in corporate and family-owned business
cultures. Industrial Engineer and MBA. Fluent in English and Spanish. Transferable capabilities include:
 General Management
 P&L Management
 Process Improvement
 Business Development
 Consumer Marketing
 Rx Marketing
 Advertising & Media
 Latin America understanding
 Commercial Operations
 Strategic Planning
 Market Research
 Corporate Communications
PROFESSIONAL EXPERIENCE
OTX CARE,Miami FL, USA 2010 – To date
(Sales & Marketing Consulting Company, specialized in the Consumer Healthcare and Pharmaceutical
Industries for the territories of Latin America and the Caribbean – http://www.otxcare.com)
Managing Director (Jan 10 – To date)
Services include: a) development and implementation of corporate strategic processes, b) business
development, c) new products, d) liaison with Medical Affairs, Regulatory, Trademarks and Creative, and e)
market management. Geographic scope includes Brazil, Colombia, Peru, Chile, Bolivia, Panama,
Guatemala, El Salvador, Honduras, Nicaragua, Haiti, India, and the US.
Product categories include Consumer Healthcare products, Vitamins, Nutritionals, Skin Care,
Pharmaceuticals, and Dermatology.
STIEFEL LABORATORIES,Miami FL, USA 2006 – 2009
(The world's largest independent pharmaceutical company, now part of Glaxo SmithKline, specializing in
dermatology, with $900M annual sales and 3,000 employees. Manufactures and markets prescription and
non-prescription dermatological products. Global network comprises more than 30 subsidiaries and products
marketed in 100 countries - http://www.stiefel.com)
Marketing Director Latin America
General Manager Central America & The Caribbean (July 07 - Nov 09)
Responsible for volume, share, and profit growth behind the strategic management of the Pharmaceutical
and Consumer Healthcare portfolios in Latin America & Caribbean, yielding sales of $100M. In charge of
General Management and Commercial Operations of Central America & the Caribbean, with sales of $5M.
Reported to the Latin America Vice President of Commercial Operations.
 Developed and implemented key business capabilities and processes,resulting in sales up +9% in
Latin America.
 Achieved market leadership in Acne in Latin America and in the Dermatological market in Brazil.
 Developed the Latin America Consumer Health Care plan, yielding sales of $18M in year one.
 Implemented key business processes and functions in Central America and the Caribbean, and
optimized commercial operations resulting in sales up +11%, and +3% share pts. growth.
 Achieved 5.1% share in Central America & Caribbean, reaching the third market position.
Sr. Global Marketing ManagerConsumer Healthcare (Sep 06 – Jun 07)
Responsible for the Global Consumer Healthcare pipeline and Product Life Cycle Management, Marketing
& Positioning Strategies, and Strategic Planning. Reported to the Vice President of Global Marketing.
 Developed the Global Consumer Health Care Strategic Plan, and lead the Global Dry Skin Category

2. RAUL COZ Page Two
JOHNSON & JOHNSON CONSUMER PRODUCTS 1999 – 2004
(Fortune 500 company dedicated to the manufacturing and selling of Healthcare products. Operates through
three segments: Consumer, Pharmaceutical, and Medical Devices and Diagnostics (MDD). Consumer
Healthcare segment manufactures and markets products used in the baby and child care, skin care, oral and
wound care, women's health, OTC pharmaceuticals, and nutritional products. Annual sales of $64B,
presence in 250 countries - http://www.jnj.com)
Marketing Director Mexico (2001 – 2004)
Drove increases in volume, share, and profits in the J&J portfolio. Prepared and presented company annual
forecasts and budgets. Linked with the Latin America regional organization regarding new product
introductions, advertising and promotional campaign development, concept development, and research.
Certified Six Sigma International Examiner. Reported to the General Manager. Annual sales of $40M.
 Introduced Stayfree sanitary napkins in Mexico behind an exclusivity partnership with Wal-Mart,
achieving 2% share. Reverted share erosion of Carefree panty liners, reaching a leading 30%.
 Successfully introduced new Johnson’s products in the baby and child care segment,reaching 38%
shampoo share,and leading share positions in Bath, Powder,Lotion, and Cologne.
 Increased Neutrogena sales by 19%, reaching 1.3% share points.
Marketing Manager Peru (1999 – 2000)
Strategically managed the J&J portfolio to boost volume growth, share, and profits. Built consumer
awareness and capitalized on niche business opportunities. Six Sigma team leader. Reported to the General
Manager. Annual sales of $14M.
 Designed a Low Income Consumer strategy increasing sales +30%, and profits +35% vs. 1999.
 Re-launched Serena sanitary napkins, increasing sales 50%, and gaining +4% share points to 17.6%.
THE COCA-COLACOMPANY 1998 – 1999
(Fortune 500 company dedicated to the manufacturing, distributing, and marketing of nonalcoholic beverage
concentrates, syrups, juices, juice drinks, and water products. Annual sales of $29B, presence in 200
countries - http://www.coca-colacompany.com)
Marketing Manager Peru
Directed efforts to expand volume growth, and share by improving consumer awareness and increasing
consumer preference. Liaison with the bottler partner regarding trade promotional initiatives, consumer
promotions, advertising campaigns, and pricing. Reported to the General Manager. Annual sales of $30M.
 Achieved record-high share,gaining +7.3% pts. to 40.4% in Lima during the Sep-Dec’98 period.
PROCTER & GAMBLE 1993 – 1998
(Fortune 500 company dedicated to the manufacturing and marketing of consumer products. Operates in five
segments: Beauty, Grooming, Health Care,Snacks Coffee & Pet Care,Fabric & Home Care,and Baby Care
& Family Care. Annual sales of $84B, presence in 240 countries - http://www.pg.com/en_US/index.shtml)
Brand Manager Peru (1996 – 1998)
Assistant Brand Manager Peru (1993 – 1996)
Lead marketing strategies, focusing on building volume, share, and profits for two leading detergents,
diapers, and beauty care brands generating sales of $33M and $14M. Reported to the Marketing Director.
 Achieved record-high sales by leading the team that re-launched Ariel. Revenues increased +22%,
achieving 33% volume share and 46% value share leadership.
 Developed a strategic defensive plan in the detergents category in anticipation of new international
competition. Plan preempted new competition, and was reapplied by Colombia and Venezuela.
 Achieved record-high share by leading the launch of Crest Complete.
 Attained record-high 23% share and market growth by leading the introduction of Pampers Uni.
EDUCATION
 Master ofBusiness Administration,Marketing, The American University, Washington, D.C.
 Bachelor ofScience,Industrial Engineering, Universidad de Lima, Lima, Peru