Marketing strategy of Reliance Jio

1. RELIANCE JIO
PRESENTED BY- RAUNAK BISWAS

2. CONTENT
 INTRODUCTION
 HISTORY OF JIO
 MARKETING STRATEGY
 7P(s) RELIANCE JIO
 SWOT ANALYSIS
 COMPETITORS OF JIO
 IMPACT OF JIO ON TELECOM INDUSTRY
 SUGGESIONS
 CONCLUSION
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3. INTRODUCTION
 Reliance Jio’s official name is ‘Reliance Jio Infocom Limited’ (RJIL) is an provider of mobile
telephony, broadband services and digital services in India.
 The telecom leg of ‘Reliance Industries Limited’ it was incorporated in 2007 and it based in
Mumbai, India.
 Founder: Mukesh Ambani
 Brand Ambassador: Shah Rukh khan
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4. INTRODUCTION (CONT.)
 Reliance Jio Infocom Limited, doing their business as Jio, it’s a LTE mobile network operator
in India.
 It is a wholly owned subsidiary of Reliance Industries headquartered in Mumbai, that
provides wireless 4G LTE service network (without 2G/3G based services) and is the only
100% VoLTE operator in the country with coverage across all 22 telecom circles in India.
 The services were first beta-launched to Jio’s partners and employees on 27th December,
2015 on the eve of 83rd birthday anniversary of late Dhirubhai Ambani, founder of Reliance
Industries and late services were commercially launched on 5th September 2016.
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5. HISTORY OF JIO
 In June 2010, Reliance Industries bought 96% stake in Infotel Broadband Services Limited (IBSL) for
₹4,800cr.
 Later continuing as RIL’s telecom subsidiary, Infocom Broadband Services Limited was renamed as
Reliance Jio Infocom Limited (RIJL) in January 2013.
 In June 2015 Jio announced that it will start its operations all over the country by the end of 2015.
 At the beginning test stage, Jio was opened only for the employees of Reliance industries.
 The company commercially launched its services on 5th September 2016.
 Within the first month of commercial operations, Jio announced that it had acquired 16 million
subscribers.
 This is the fastest ramp-up by any mobile network operator anywhere in the world.
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6. MARKETING STRATEGY
 Absolutely free unlimited 4G data & voice calls for a certain period of time.
 Competitive pricing & tariff plans.
 Jio is offering special operating own apps like Jio TV, Jio Music, Jio Cinema,
Jio Money, Jio Security etc.
 Focusing on calls, text and data respectively without any roaming charges
throughout India.
 Student gets an additional 25% data usage if they register their sim card on
a student ID,
 Jio charged 1/10th of standard in telecommunication charges.
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7. DEMAND FOR JIO SIM IN INDIAN MARKET
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8. 7 P(S) OF RELIANCE JIO
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidance
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9. PRODUCTS & SERVICES OF JIO
1. LYF smartphones
2. Jionet WiFi
3. Jio Apps: In May 2016 Jio launched a bundle of multimedia apps on Google Play as a part of their 4G services.
While the apps are available to download for everyone, a user will require a Jio SIM card to use them.
Those Jio apps are- My jio, Jio TV, Jio Cinema, Jio Music (currently known as Jio Saavn), Jio Chat, Jio
4G Voice, Jio Magazine, Jio security etc.
4. Jio phones
5. Jio Fiver
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10. PRICE
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11. PLACE
 Reliance Jio has its headquarters base at Navi Mumbai in Maharashtra.
 Reliance Jio has a strong and widespread distribution channel.
 Jio’s network is available across all the 22 telecom sectors in the country which include regions all
across India.
 It has a reach in about 18000 cities and across more than two lakh villages within the
country.
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12. PROMOTON
 Reliance Jio has undertaken an aggressive marketing strategy to create
positive brand awareness.
 Jio has launched ad campaigns on television, radio, newspapers, magazines, and billboards
and social media platforms including Instagram, Facebook, Twitter and YouTube.
 Reliance Jio knows the importance of star power and has roped in several celebrities to act in
its commercials and become associated with its brand.
 As part of promotional activities Reliance, Jio offered free internet Wi-Fi services at six cricket
stadiums during ICC World Twenty20 and each and every one of its services free till the end
of the financial year 2016.
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13. PEOPLE
 Jio believes in providing its employees and customers an entire ecosystem which lets them leverage
the digital life to the fullest.
 Employees are treated with respect and given enough autonomy to lead processes the way they wish to.
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14. PROCESS
 Jio provides a number of mobile applications that are available for free download from the Google
Play store, which even though free to download require the presence of a Jio sim that the user should
own.
 Some of the most popular examples of Jio apps include JioTV, JioCinema, JioChat Money, JioSaavn,
JioMags and so on.
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15. PHYSICAL EVIDANCE
 Reliance Jio promotes itself with the Jio Digital Life campaign in order to attract the youth of the
country with the broader vision that the leadership of the country has in terms of Digitizing the Indian
Society.
 Jio mainly appeals to the youth in the age groups of 18-35 years who are looking actively for internet
services at affordable prices.
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16. SWOT ANALYSIS
STRENGTH
 The cheap priced Tariff plans
 Jio Apps services
WEAKNESS
 Call drop issues
 Recently applied IUC charges
THREAT
 Increase user base may cost reduce in speed
 Other competitors reduced tariff plans to compete with Jio
OPPORTUNITIES
 Jio is the 1st Indian network to offer free 4G services and it got reached everywhere
 Its gonna 1st network provider to bring 5G services in India
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17. COMPETITORS OF JIO
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18. IMPACT OF JIO ON TELECOM INDUSTRY
 Jio provided free 4G data and unlimited voice call for a certain period of time for attract a
large number of people to take Jio SIM.
 Before Jio 1GB of data around ₹150-200, but after Jio 1GB data almost cost less than ₹4.
 After the end of free period Jio brought their plans at very cheap cost, which enforce its
competitors also to reduced and change their plans.
 After Jio’s entry Airtel, Vodafone, Idea all other telecom service providers faced big losses.
 Due to Jio India became world’s 2nd largest internet user base (after China).
 Currently Jio becomes India’s largest mobile carrier with 331million users.
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19. SUGGESIONS
 Majority of the customer felt that they want to remove the problem of call blocking and call drop.
 Company should improve the ambience of the service stations.
 The download and upload speed of the network has reduced drastically in many places. The Reliance
Jio sim users are expecting high speed. So increasing network speed to great extent. It would be better.
 Reliance Jio’s frequent update innovation technology when it’s required.
 Giving continue offer on calls to customers at best possible levels will be good.
 To develop better 4G plan and value scheme.
 Reliance Jio sim should introduce some new schemes for the youngsters.
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20. CONCLUSION
 In India, FREE is a not just word, it's an Magic or Emotion to Change the People's mind and
make them to fall on the particular Product or Thing. Jio is following same tactics to reach
people and grow its network.
 People are comfort with the Speed of 4G. It is tough for the People to leave the Network.
Mukesh Ambani understand the feelings of the customer and make profit on our feelings
and emotions.
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21. THANK YOU