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The On Demand Economy
The On-Demand
economy is all
about now ,
on an anywhere
anytime basis,
giving us what we
want: the instant
gratification
The “silent traveller”
has informations at
his fingertips, and
skips traditional
guest human touch
point in favor of
digital
Within the travel industry, on-
demand services are becoming the
norm as a way to bring their guests
better experiences.
The human part of the industry
become less and less important in a
hospitality paradox.
The On-Demand
Economy
is revolutionizing
commercial
behavior in cities
around the
world.
Location based technology and
Big data, offer a way to understand
the behaviour of the new digital
traveller to predict and
influence his choices
Beacons are a low-cost
hardware, low-energy Bluetooth
connections to transmit
messages or prompts directly to
a smartphone or tablet, to
transform how companies, event
organizers, transit systems,
communicate with people.
Ground transit hubs can give
notifications on departures, delays,
gate and platformassignments
delivered instantly to passenger
smartphones.
In the Sharing Economy
trust is the prerequisite to any
shared service and
the possibility of collaboration
and co-operation,
to the benefit of all.
Long-distance travel
is not as strictly
regulated as inner-
city traffic and
BlaBlaCar keeps
fees so low that
drivers are sharing
costs rather than
making profit
Declared information
is the foundation of a
trusted online profile
Ratings have been used online
because users trust content that
has been created by a third party.
In order to feel completely
comfortable you need to believe
that the other party will respect
their engagement.
Activity based: a positive rating
about a persons’ ironing skills
does not indicate that they will
be a good driver
All information transferred by
users of a sharing service
must be third-party verified
Social networks allow
users to connect their
online identity with their
real world identity
Ticket exchange
Train Pooling – PNR Sharing?
Milano – Roma
Roma – Milano
same day
Milano – Roma 86 €
Roma – Milano 86 €
+
54 € < 86 €
109 € < 172 €
One to many One to few
Short message lifetime
One to few
GPS localized
One to few
proximity on board
Get a live feed
of what people
are saying
around you
?
Onboard Experience
 “Inevertravel without mydiary.
Oneshouldalways havesomething
sensational
to readinthetrain.”
O scar Wilde

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The On Demand Economy - Edoardo Colombo

  • 1. The On Demand Economy
  • 2. The On-Demand economy is all about now , on an anywhere anytime basis, giving us what we want: the instant gratification
  • 3. The “silent traveller” has informations at his fingertips, and skips traditional guest human touch point in favor of digital
  • 4. Within the travel industry, on- demand services are becoming the norm as a way to bring their guests better experiences. The human part of the industry become less and less important in a hospitality paradox.
  • 6. Location based technology and Big data, offer a way to understand the behaviour of the new digital traveller to predict and influence his choices
  • 7. Beacons are a low-cost hardware, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet, to transform how companies, event organizers, transit systems, communicate with people.
  • 8. Ground transit hubs can give notifications on departures, delays, gate and platformassignments delivered instantly to passenger smartphones.
  • 9. In the Sharing Economy trust is the prerequisite to any shared service and the possibility of collaboration and co-operation, to the benefit of all.
  • 10. Long-distance travel is not as strictly regulated as inner- city traffic and BlaBlaCar keeps fees so low that drivers are sharing costs rather than making profit
  • 11. Declared information is the foundation of a trusted online profile Ratings have been used online because users trust content that has been created by a third party. In order to feel completely comfortable you need to believe that the other party will respect their engagement. Activity based: a positive rating about a persons’ ironing skills does not indicate that they will be a good driver All information transferred by users of a sharing service must be third-party verified Social networks allow users to connect their online identity with their real world identity
  • 12.
  • 14. Train Pooling – PNR Sharing? Milano – Roma Roma – Milano same day Milano – Roma 86 € Roma – Milano 86 € + 54 € < 86 € 109 € < 172 €
  • 15. One to many One to few Short message lifetime One to few GPS localized One to few proximity on board Get a live feed of what people are saying around you ? Onboard Experience
  • 16.  “Inevertravel without mydiary. Oneshouldalways havesomething sensational to readinthetrain.” O scar Wilde