2. Introduction
• The Indian hospitality industry has emerged as one of the key industries
driving growth of the services sector in India.
• The Indian hospitality industry has recorded healthy growth fuelled by robust
inflow of foreign tourists as well as increased tourist movement within the
country and it has become one of the leading players in the global industry.
• This industry provides heritage, cultural, medical, business and sports
tourism. It is expected that the tourism sector’s contribution to the
country’s gross domestic product (GDP) will grow at the rate of 7.8 per
cent yearly in the period 2013–2023.
8. 5.Expectation of more international
visitors
Average rates and occupancy
levels in INDIA are likely to
increase over the next few
years , influenced by a very
new market 'Find What You
Seek‘ campaign directed at
international tourists, and the
'Go Beyond' campaign
steered toward the domestic
market.
9. 6.Social media and mobile
will be inseparable
The goal is to capture at least 30% of
room reservations through an online
channel, whether through the hotel’s
own website, the global distribution
systems or search-engine marketing
initiatives .
The potential business from
mobile users is huge and the next big
market for hotel marketers.”
10. 7.Review site tactics7.Review site tactics
TripAdvisor has become the world's
most popular travel website with 34
million unique users each month.
11. Reputation Management.
There is much anticipation
that reputation
management will begin to
dictate the hotel industry in
upcoming years. the world
wide web has the power of
influencing one's decision
making process.
