The presentation consists of the basics of marketing and the emerging trends carried out by some case studies of various companies.

1. JIET SCHOOL OF ENGG. & TECH.
FOR GIRLS (JIET SETG)
Emerging Trends In Marketing
Presented By:
Ravina Dadhich
IV Year
EEE Department

2. Emerging Trends In Marketing

3. Inside This Presentation
Introduction
Basics Of
Marketing
4P’s of Marketing
Types of Marketing
Conclusion

4. Introduction
 My presentation firstly will cover the
basic meaning of marketing following
to that the latest 21st century trends
involve in the process so as to explore
the company in every aspect. The very
benefit acquired by the companies in
order to increase its sales will also be
focused.

5. What is Marketing??
 The action or business of promoting and selling
products or services, including market research
and advertising.

6. 4 P’s of Marketing
 The management process through which goods and services
move from concept to the customer.

7. Present Marketing
 In the present scenario of marketing,
it has changed the world ,and now it
is not like earlier that by giving
advertisement on television and
newspaper will increase the sales and
awareness of the product. It has
come a long way to this situation.
There is a huge decline in newspaper
and television marketing when
compared to Modern marketing.

9. 21st century way of
marketing
 Social Marketing
 Relationship Marketing
 Green Marketing

10. Social Marketing
 Social marketing is a umbrella term that
define the various activates that integrate
technology , social interaction and the
construction of word and picture. For social
marketing we need to have creative idea
which attract other people to the product.

11. Size of social market
 The size of social market is as big as you
can think of there are zillion of social
networking website.
 Now a days average people spend more
than 1hr a on social networking website.

12. Present Survey in Social
Market
 Talking about today world there is 96% of
Millennial have joined the social network.
 The fastest growing segment on facebook
is 50-55 years old.
 76% of people trust consumer
recommendation of purchase decision.
 There is also a small segment of people in
the world which trust celebrities.
 It is seen in research that companies who
haven't worked on social marketing is
facing down sales.

13. Relationship Marketing

14. What is Relationship
Marketing?
 A long term strategy to built relationship
with individual customers.
 Relationship Marketing is a philosophy
of doing business, a strategic orientation
that focuses on keeping and improving
current customers rather than on
acquiring new customer.

15. It is developed by
 Satisfying costumers
 Trust
 Adding Values
 Privileges
 Costumer orientation
 Quality product

17. Green Marketing
 It is the marketing of products that are
presumed to be environmentally safe.
Thus green marketing incorporates a
broad range of activities, including
product modification, changes to the
production process, packaging changes,
as well as modifying advertising. Other
similar terms used are Environmental
Marketing and Ecological Marketing.
And some Example

18. How it is working
Green” is perhaps one of the biggest
trends to hit the modern marketplace.
 Wal-Mart is going Green.

19. The 2008 Olympics set the new gold
standard for sustainable events.
 Religious leaders are making the
environment a moral issue.
 Hollywood and Bollywood celebrities are
eco-evangelists.

20. Green certificate
 The Indian Green Building Council (IGBC), part
of the Confederation of Indian Industry (CII) was
formed in the year 2001. The vision of the
council is, "To enable a sustainable built
environment for all and facilitate India to be one
of the global leaders in the sustainable built
environment by 2025".

21. Indian Companies going
towards Green...
The infamous Indian companies that made
it to the list are:
 Essar Oil
 Larsen & Toubro
 Tech Mahindra
 Tata Consultancy Services
 Wipro.

22. Best Other Techniques
Most large organisations and government
focus on public relations activities, as
they have large stakeholder base. Below
are some of the activities which are
done by inviting journalists.
 Press conference
 Press release
 Media event

23. Some Inbound strategies
 Domino's:
By making a conscious effort to gain a
better understanding of the preferences of
the markets it's trying to break into,
Domino's is able to deliver pies diverse
enough to gain international attention.

24.  McDonald's : It practices 'glocal'
marketing efforts. No, that's not a typo.
McDonald's brings a local flavor, literally,
to different countries with region-specific
menu items. In 2003, McDonald's
introduced the McArabia, a flatbread
sandwich, to its restaurants in the
Middle East.

25.  Coca-Cola: Coca-Cola focuses on small
community programs and invests a lot of
time and money in small-scale charity
efforts.
Ex: in Egypt, Coca-Cola has built 650
clean water installations in the rural
villages. In India, the brand sponsors the
Support My School initiative to improve
facilities at local schools.

26.  Dell: Takes a Multi-Layered Approach
The company is also making the most of
the video medium by featuring a growing
collection of videos on its Facebook
page, tweeting about them
on Twitter and promoting them on other
social media.

27. Conclusion
 As the increasing creativity among the
young minds are coming up the new
trends which is now taking up in the
market. All the big company in the world
are going green to capture the market.
“Market is run by the big players---
“Marketers”

28. ANY QUERIES??

29. THANK YOU!!!