1. RAVINA JANGRA
MARKETING 455: INTERNET MARKETING

2. THE PINTEREST MASTERMINDS

3. MISSION
“Our goal is to connect everyone in
the world through the 'things' they
find interesting. We think that a
favorite book, toy, or recipe can
reveal a common link between two
people. With millions of new pins
added every week, Pinterest is
connecting people all over the world
based on shared tastes and interests.”

4. EXPRESS YOURSELF

5. TIMELINE
 Site development initiated in November 2009
 Created for people who want to display
collections and interests in an interactive online
format
 Under 10,000 users (nine months into inception)
 March 2010
 Launch of final “pin screen” design
 June 2012
 Pinterest outshines Facebook as the retail outlet
fans “follow/like”
 Study by PriceGrabber
August 2012
 Launch of three new mobile applications

6. GROWTH

7. SOCIAL MEDIA INTEGRATION
 A new user can register into Pinterest
using a Facebook or Twitter account.
 Friends will be automatically transferred
into the This feature makes “finding
friends” on Pinterest particularly simple
for new-time users since both the
Pinterest and the Facebook or Twitter
accounts are linked together.
 Pinterest users can “follow” one another.
This integration of social media into
Pinterest makes completion of the
company’s mission more possible

9. MOBILE PINNING

10. MOBILE APPLICATIONS
 Android:
 The demand for a mobile Pinterest application was
especially high among Android users.
 The free Android application is engineered to work on a
vast array of Android devices ranging from tablets to
smartphones.
 This application is available to Android users in the Google
Play Store and the Android Appstore.
 Like the desktop site, the interface of the Android mobile
application is comprised of tiled images.
 iPad:
 The mobile Pinterest iPad application is comprised of many
user-friendly features.
 The new interface touches also make the Pinterest app
time-efficient.
 Users can access the list of categories on Pinterest and
their respective pins and boards, all depending on which
direction they swipe on the iPad.
 iPad application also offers an embedded browser.
 iPhone:
 The developers of Pinterest also revamped the mobile
application on the iPhone, allowing users to view two
columns of pins.

11. WORKS CITED
 http://www.inc.com/30under30/christine-lagorio/ben-silbermann-
evan-sharp-founders-pinterest.html
 http://www.youtube.com/watch?v=AfyByLwiIe8
 http://adage.com/article/special-report-digital-alist-2012/ad-age-
digital-a-list-pinterest/232932/
 http://www.cnn.com/2012/08/15/tech/mobile/pinterest-mobile-
apps-android-ipad/index.html
 http://blog.pinterest.com/post/29392054155/introducing-pinterest-
for-android-ipad-and-iphone
 http://blog.pinterest.com/post/29392054155/introducing-pinterest-
for-android-ipad-and-iphone