It is a unique company which started by just selling artistic fridge magnets
Over the years with Chumbak has successfully cemented a business idea.
Transforming the colours and unique artistry of India exceptional novelty products
2. Chumbak was started with an initial amount of Rs 45
lakh, which its founders raised by selling their house in
2010.
Many years ago, Shubhra and her husband, Vivek took a
huge amount of risk and investment to establish
Chumbak
It is a unique company which started by just selling
artistic fridge magnets
Over the years with Chumbak has successfully cemented
a business idea.
Transforming the colours and unique artistry
of India exceptional novelty products
3. Founder and Chief Executive: Vivek Prabhakar
Co-founder: Shubhra Chadda
Chumbak was founded: Sep 15, 2009
Head quarter: Indiranagar, Bengaluru
Designed and crafted products: stationeries, bags
and wallets, jewellery, key chains, apparel and home
furnishings.
Total Funding : $3.69m
4. Chumbak deal in retails through their web store
Company has evolved into a highly interactive and
fast growing online business
Focus on building a powerful brand through
engaging content and memorable buying
experiences.
Company evolved to become a lifestyle brand that
loves to make happy and change the way India
looks at design.
5. Hottest lifestyle product brand: 150 stores in
India and 70 in Japan
Offers products under 48 categories with
approximately more than 400 products.
Facebook followers: 350000
Monthly unique visitors to the website: 300000-
350000
Chumbak sells its products on its own platform
Company also uses e-commerce marketplaces
like- Flipkart, Amazon and Myntra.
6. Chumbak uses Facebook as its sole marketing
channel to:
Build a community of users who are passionate
about the brand
Drive awareness of product lines
Announce new product launches
Crowd source ideas for new products
8. Chumbak created a Facebook Page that is very
vibrant and resonates well with its brand personality.
Cover picture is updated regularly with theme of its
latest product line
Profile photo depicts the newest product
“Contact us” tab is featured prominently on the Page
for customers to reach Team Chumbak
“Brand New!” tab showcases latest product
catalogue
9. Get users engaged with the brand
Drive new connections to the Page
Increase traffic to its product catalogue
Drive users to the “Brand New!” tab for a
sneak peek at the latest range of products
Promote special offers and discounts
The company used Facebook Ads to drive
word-of-mouth at scale by Targeting
sponsored stories about products to friends of
its 100K+ Page fans
10. Engage with customers and prospects
Respond to queries, and for customer service
Hold contests and crowd source ideas for new launches
Post “sneak peeks” and information on product launches
11.
12. To promote the opening of its Delhi store and to
create a buzz and engage with its customers,
Chumbak used a character from its popular
Bobble Heads, Bobby, #bobbymissingcampaign.
Here the brand pages were constantly updated
with candid images announcing the spotting of
the missing Bobble Head Bobby in various
trending events and cities which won them good
traction.
The campaign ended with Bobby finally deciding
to make Delhi its home and thus introducing
their Delhi store.
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16. 25% of online revenue comes from Facebook,
with a very high degree of repeat purchases
among
Page fans
5X ROI on total advertising spend with
Facebook
30%-40% of website traffic comes from
Facebook
