FinTech 2015 Edinburgh

#fintechscot
Mark Stephen
BBC Scotland
(Chair)

#fintechscot
Please use the conference
app
https://app.bizvento.com/fintech2015

#fintechscot
Dan Morgan
Innovate Finance

Largest UK FinTech deals 2015
Lending and Remittance lead the way

How are Banks responding to the challenge ?

What Next for FinTech?
Blockchain and the things you can’t see

FinTech- UK Government Policy
UNCLASSIFIED 16
I want the UK the lead the
world in developing Fin Tech.
Chancellor of the Exchequer, Rt Hon George Osborne MP, August 2014
FS Competition
UK competitiveness Consumer outcomes
UK fintech strategy

Payments System Regulator- The things you
can’t see
UNCLASSIFIED 17

18
I
Data Policy Specialist Group

THANKS
www.innovatefinance.com

#fintechscot
Owen Kelly
Scottish Financial
Enterprise

#fintechscot
Ismail Chaib
Open Bank Project

Ismail Chaib, COO
ismail@tesobe.com
Collaboration & Partnership
How open APIs are bridging the gap

71%Of Millennials would rather go to the dentists
than listen to what banks are saying
Times are changing…
Source: The Millennial Disruption Index, Scratch 2014

Our Vision
1995
Why do we need a
Web site?
2000 2010 2020
Of course we have
a Web site
Of course we
have an API
Why do we need
an API?
In the future, every bank will have an API
“By 2016, 75% of the top 50 global banks will have launched an API
platform and 25% will have launched a customer-facing app store”
• Banks gain faster time-to-market and save money
• Developers have easy data access
• Customers enjoy improved experience

The imperative to partner
Leading companies have partnering in their DNA
Source: Game on! How are leaders staying ahead? 2014, IBM

APIs speed-up collaboration
Banks can leverage the OBP API to create better customer relationships
Source: faberNovel, 6 reasons why API are reshaping our business
An API reduces the time, complexity and cost of deploying banking apps

The Open Bank Project
The Open Bank Project is an open
source API and App Store for banks
and a developer community around.
1/ Banking API
based on open
standards
2/ Banking
App Store
3/ Developer
Community
Banks can leverage the OBP API to create better customer relationshipsBanks can leverage the OBP API to create better customer relationships

How it works
OBP API
Bank’s Legacy IT System
Bank’s
Customers
Provided by
their bank
OBP App store
3
2
1
(On different
platforms)
Use innovative
financial apps
Card-linked offers
Cash management
AccountingERP KYC
CRM
Crowdfunding
jQuery
Savings
GamificationData
Visualisation
Advisory PFM
AML
Anti fraudRegulation
Financial
Institution’s data
center / cloud /
appliance
Operate your own white-labeled API. Plug & Play deployment.
Bank-specific
connectors

Past Participants
Past ParticipantsApp example - Underdraft
Underdraft automatically recognizes and offers a short-term loan
just before the user’s bank account dip into its overdraft.
App examples
"The Hackathon event was awesome - open, collaborative, useful,
innovative; we enjoyed and learned from the experience. The
greatest benefit was seeing new non-traditional ideas brought to
life in such a short timeframe”.
Andy O'Sullivan
Digital Innovation AIB

Past Participants
Past Participants
Our clients include leading and global tier one banks. We have setup an OBP
sandbox environment in more than 15 hackathons.
Customers and Past ParticipantsSome experiments
More than 500 Developers use the Open Bank Project API already

Past Participants
Past ParticipantsCase Study - Rabobank
Faster time-to-market. Unique access to community and API knowledge
Case study – UB/RBS

Thank you
www.hackmakethebank.com/go/rbs

#fintechscot
Darran Gardner
The Data Lab

#fintechscot
Questions &
Discussion

#fintechscot
Refreshments &
Exhibition

Where Tradition and Disruption Collide
Hosted by Innovation Centres Scotland who deliver the Alba Incubation Service
on behalf of Scottish Enterprise
at the Fintech2015 event at Our Dynamic Earth in Edinburgh
Facilitated by Ian Dowson
William Garitty Associates Ltd
8th October 2015
@iand47
@fintechscot #fintechscot

Digital & The City
Copyright 2011 - IC Dowson & William Garitty Associates Limited 2011
Digital London
$4bn Spend Total
$40bn Direct ICT-
Spend indirect $500bn
Disruptive City Business Models
AI Hit – information gathering
Covestor – follow star investors
Acunu - open system trading platform
P2p Banking ZOPA, Ratesetter, Market Invoice
P2p Finance Seedr, Crowdcube
The City
20 Millionths
of a second
Not good enough
Big Data
Analytics
Cloud
Open Systems
Disruptive Bus Models
Design, UI, UX
Customer Journey
Engagement
Speed and cost
Investment via PE Funds - Angels
25 October 2011

Copyright - IC Dowson & William Garitty Associates Limited 2012
“For example, in the UK companies such as Zopa, Funding Circle and Crowdcube are developing
this model. At present, these companies are tiny. But so, a decade and a half ago, so was
Google. Andrew Haldane 14 March 2012”
Giles Andrews
Samir Desai, James
Meekings,Andrew
Millinger
Charles
Delingpole
Anil Stocker
Luke Lang Darren Westlake
Jeff
Lynn
Carlos
Silva
nutmeg
Nick Hungerford
Rhydian Lewis
Peter Behrens
Peer to Peer and Finance Innovators

Reconfiguration
lower cost and less friction.
flexible aligned specifically to customer needs
markets previously unserviceable or unreachable
Occurs in start-ups, but also existing small, medium and
large companies and covers the entire FS value chain
What is Fintech
©Copyright 2015
Copyright is claimed by IC Dowson and William Garrity Associates Ltd under UK and international copyright law. All rights reserved. All trade marks and copyrights are recognised as the property of the owners.

Fintech Enablers
Devices
Networks
PC Tablets
Smart Phones
SMS Text Phone
Broadband
Things
Open source software
Security Identity Trust
Secure Cloud
£19.93
API
API
API
Mobile Network
Operators
©Copyright 2015

FinTech
Forces
Disintermediation
Existing delivery channels,
value and supply chain
also the
Data Stack – API’s,
Big Data,devices, cloud,
opensource AND
Cost and delivery
African mobile financial
service model lower cost &
Profitable FS eco system
for very low
Income individuals
– 50% worlds
population
Impact
of Internet
Giants
The customer facing layer
Switching existing customers
Politics Regulation
Sea change no longer
supporting 19th century
business models at all
cost
Human Capital
Brightest FS human capital
heads towards innovators
Customers are moving
©Copyright 2015

API’s the new FinTech Economy
Now
895
428
Payment
API’S
407Now
220 Stocks
API’s
11,807 API’s 5,948 Mashups
13121 6,173
14,017 6,234
©Copyright 2014
534
Total 1,497Finance
Data 15 Sept 2015
307

What does the Boss Think?
“Up to half of the world's
banks will disappear
through the cracks
opened up by digital disruption of the
industry”
“BBVA will become a software company”
Francisco Gonzalez Chairman and CEO BBVA
©Copyright 2015

TOTAL FINTECH INVESTMENT
to 30th June 2015
©Copyright 2015
m

Investment Categories
©Copyright 2015

A Fintech Startup Machine
Networks are iterative external & Internal - Global
Copyright - IC Dowson & William Garitty Associates Limited 2015
Human Capital
Deep
Knowledge
Vibrant
Meetup
Groups
Incubator
Accelerator
Workspace
Infrastructure
Many vertical
Finance Backers
FFF, Angels,
Private Equity
A Deep
Experience
Networked
Resource
Range of
targeted
Management
Education &
entrepreneurial
resources
Government
Is facilitative
Tax Schemes
Stock Exchange
IP Box
R&D credits
Universities
institutions
Public Sector
Corporate’s
get close
Software
& Design
A City that
designs and
codes

Accelerators / Incubators
Level 39 LDN
Barclays Techstar LDN
Fintech Startup Bootcamp
LDN Singapore
Innotribe World
Innovation Lab NY LDN APAC
Dub
The Next Bank Barcelona
Capital One Labs USA VA
BeeOne Vienna
Visa Innovation Centre SF
630 St Louis
Hitfox Finleap Berlin SF
Sting/NFT Stockholm
3D Fintech Chall LDN
BNY Mellon Palo Alto
Eastern Labs Boston
Start Tank Ppal Bost LDN IND
Mastercard Startpath DUB
Ideas 42 Amex NY
VISA Collab LDN
Tel Aviv Berlin
+ 100 Programmes Worldwide
©Copyright 2015

Scottish FinTech
Asset Man
Bank
Cap markets
Insurance
Information
Identity, Cyber, Security
Other
Finance
Accounting
Payments
©Copyright 2015
Investment
Solver

Data/Analytics
OneX Technology
Blakes Eye
Gifts
Scottish FinTech (2)
Finance
Payments
Healthcare
User Interface information
Accounting
Process &
IT Infrastructure
Corporate
Innovation
Market Gravity
Others

FinTech Scotland
FinTech
Hub
Mass Embedded
FS Connectivity
Human Capital
Systems Architecture
Brand
Digital
Edinburgh
Data & Science
Open Systems
Disruptive Bus Models
Design, UI, UX
Cloud
Analytics
Engagement
Customer Journey
Deep Knowledge
Investment and Connectivity in Place
Speed cost
Implementation
Capacity
Global
Skyscanner
FanDuel
Amazon
©Copyright 2015

Scottish Financial Enterprise, Edinburgh Council, &
Innovate Finance, signed a MOU in April 2015
“to help the two capital cities promote technology
companies supplying new and innovative software
products to the financial sector.”
@fintechscot #fintechscot

Chief Marketing Officer
and
Chief Technology Officer
just got married
Stephen Ingledew
Managing Director, Marketing
Mark Dixon
Chief Technology Officer
October 2015

CMO & CTO
just got married
Digital our matrimonial home
Data our marriage language
Living together – in marital harmony

Colleagues as
Customers
New Ways
of Working
Technology change is not new

1976
Supercomputer
Cray-1
5.5 tons
$8,800,000
[$35,000,000 today]
Free Leather
Padded Seats
2014
Supercomputer
iPhone 6
129 grams
$649
No Seats…
but ~1,000x Faster

Marriage made from a Revolution
Social Revolution
Savings Revolution

Marketing and Technology – Marriage Powers Engagement

Customer website Customer Secure Dashboard
Mobile
Customer Community

Co Creation
Marketing and Technology – The home for engagement

Turning your pension into income
#ReadyWhenUAre
Customer led design and delivery of our new retirement experience and service

CMO & CTO
just got married

You can use all the quantitative
data you can get, but you still
have to distrust it and use your
own intelligence and judgment.
Alvin Toffler (American Author and Futurist)

Meeting customer needs through insight and analytics
“We need to know the customer so well that the product fits them and sells itself”
Margaret
and John
Patricia
Michael
Paul
and Julie
Sanjay
Claire
Jonathan
Andrew
and Geeta

CRM & Analytics Journey
Data Scientists Centre of ExcellencePartnersMarriage
People
GovernExperiment MaintainAlign
Processes
Analytics Mart Interaction History External DataDecision Engine
Technology
Strategy
Foundation Transition Leverage Optimise

Data our marriage
language
Data sits at the
core of the
organisation,
driving effective
decision-making,
enterprise-wide

2.Optimise
Impacts
3. Plan & Track
in Real time
1. Analyse
Effects
CMO and CTO get married
Real time customer analytics to support better commercial decision making
Complexity
Business Value

CMO & CTO
just got married

We made some cross functional love…
FINANCE MARKETING IT AGILE+ + =
Living together
(SHARED VISION, SHARED GOALS, SHARED SPACE)

Living together – New ways of working

Living Living together – Working with Partners

Colleagues as
Customers
New Ways
of Working
Customers are changing

Measuring our marriage success
Brand
Awareness
Customer
Footfall
Online Visits
Customers
Contact
Contact Details
Customers
Takings
On-Line Revenues
Customers
Experience
NPS
Ease
Customer
Value
New products opened
Average customer value

#fintechscot
Steve Shirley
MasterCard
Worldwide

The role of technology in
addressing financial exclusion
Steve Shirley, Senior Director, Public Sector, UK & Ireland
October 8, 2015

©2015 MasterCard. Proprietary
Ajay Banga, CEO, MasterCard
“We can’t have the Internet of Everything
without the Inclusion of Everyone”
October 8, 2015100 Fintech 2015
THE ROLE OF TECHNOLOGY IN ADDRESSING FINANCIAL EXCLUSION

ARGENTINA
• Gobierno de la Pampa
• Food Subsidy
AUSTRIA
• Social benefits
BRAZIL
• Social Benefits, Retirees
Benefits & Misery Combat
CANADA
• City of Toronto
CZECH
• Ceska sporitelna social card
ECUADOR
• Payroll Card for Police
EGYPT
• Pension
• Government Payroll Card
INDIA
• State level Scholarships
ITALY
• Carta Acquisti
MEXICO
• INFONAVIT
• INFONACOT
• Mifon
• Si Vale
NIGERIA
• National ID
RUSSIA
• Multi-purpose Social Card
Program
SOUTH AFRICA
• SASSA Card
SWEDEN
• Immigrants Maestro Social Card
TURKEY
• Social benefits
• Turkish Armed Forces card
• Red Crescent & WFP
U.S.
• Direct Express (+18 states)
VENEZUELA
• Misiones
• Meal Voucher
• Pension Voucher
Examples of MC Gov programmes across the world
– programmes which use Fin Tech to deliver inclusive solutions
UK
• Welfare Disbursements

How Fin Tech is supporting
Inclusion
October 8, 2015

©2015 MasterCard. ProprietaryOctober 8, 20155 Fintech 2015
How the Egyptian solution leverages on mobile Fin Tech

Cost savings from automation of government disbursements onto a single
platform. Example: payroll, food subsidy, and pension can be distributed onto
the mobile platform
Just in time Government payments eliminates the ~10 day float period
required by the banks to service the accounts, keeping the funds in the
government account until the payment is needed to be complete
Electronic distribution of benefits equates to keeping most of the funds in the
banking system as not all citizens will withdraw the money and subsequently
availing additional funds for lending and commerce
Giving citizens the benefit to pay electronically would save on average 2 hours
for every government fee payment in transport, waiting time and invests these
saved hours into the productive economy
The benefits of the programme to the Egyptian government

• The South African Social Security Agency (SASSA) controls and
manages the disbursements of some form of social grant to 21
million citizens
• Social benefits distribution were mainly cash based and
processed by different agencies without a centralized database,
thus high management cost, fraud, abuse and inefficiency
• A Debit MasterCard was developed that authenticates
cardholder identity and authorizes spend using a single
chip that can be instantly issued
• The hybrid chip solution incorporates biometric
identification (both finger prints and voice recognition)
and loading of funds with traditional spending and fund
access functionality
• The program includes the roll out of mPOS acceptance
solution to more than 20k small merchants
• Recipients educated• 20+Million individuals financially included – 1 in 3 adults
• $375 million cost savings expected over 5 years
• Eliminated 150,000 fraudulent applications in the 1st year, saving
the government $15MM
• Reduced the cost per grant from an average $3.33 to $1.66 flat
• Created the 1st comprehensive national Social Security
database
Results
Context and stakes Solution
Source : SASSA Annual Report 2013
Example of how Fin Tech is including 10m South Africans

Example of how Fin Tech is including 6.5m Mexicans on low income
• Mexican Government incentive payments for families in poverty
who ensure children attend school, visit doctors and receive
proper nutrition
• $5b distributed to 6.5mm families (20mm beneficiaries)
Government Objectives
• Drive Financial Inclusion
• Realize “Cost of Cash” opportunity
• Lead ecosystem development by leveraging
MasterCard technology and partnerships
• Constructive policy dialogue
• Role as market organizer to develop ecosystem
Primary Challenge
• Lack of payments ecosystem prohibited most recipients from
using debit cards for financial transactions
• 80% cards used for identification only
Results
Context and stakes Solution
8

MasterCard Labs for Financial Inclusion opens in Nairobi

How Fin Tech is supporting Welfare Disbursements in the UK
10
www.prepaidnetwork.org.uk
120+ Public Sector organisations using
MasterCard Prepaid solutions for Welfare
Disbursements – Direct Payments, Instant
Issuance and payments under the Care Act

• To deliver the most benefit to the largest number of people and
their governments, it is vital to act at an ecosystem level
• The most successful approaches leverage existing financial services
infrastructure while filling gaps via product, process and business
model innovation
• That provides the connectivity and interoperability necessary for
financial service providers to sustainably reach unbanked and
marginalised populations
How Fin Tech is supporting Aid distribution
11

MasterCard programmes in the Education sector
Parent Initiated
Qkr for schools
 150 schools in
Australia
 70-80% activation
rate
 82% growth Q1-Q2
2015
 Excursions, menu
selection, uniform
purchase, lunch and
other meals,
donations etc.
 MasterCard fully
supported sales,
customer service,
enablement portals,
etc.
Pupil and Parent
initiated
 School Bank Russia &
Bulgaria
 150k pupils in 112
schools
 ROI paid off tech dev.
within 6 months
 Access control, parent
notification, payment on
campus, data, stock
control, parent/child
communication, etc.
 Developing onto Mobile
application for Moscow
 Financial Education
delivered with Taterstan
Gov via gamification
Procurement
programmes
 Partnership with key
providers
 e-procurement,
supplier
management and
payment platforms
 Enabling cost
savings and
improved service
delivery for
educational
establishments
 Enabling a broader
supply chain,
including SMEs, to
work in this sector
Fin Educational
Programmes
 Partnership with
key providers
 Programmes to
raise awareness,
build knowledge,
improve
programme usage
 Pupil, Parent and
Provider education
 Multi suppliers,
multi languages,
Other
Programmes
 Scholarship &
Bursary
Programmes
 Staff Payroll
 T&E Solutions

Qkr for schools
– an example of a Fin Tech solution for pupils, schools and parents

Images of how Qkr works in Australia

Card of school-kid
Alternative form factor: wristband
Available services: contactless payment, social ID, loyalty, access control, transit, etc.
Use of product generates substantial savings for government agencies managing
municipal schools
Pilot in Naberezhnye Chelny has resulted in a decision of a republican government to
rollout the product across all schools in Tatarstan.
Example of how Fin Tech can support education and deliver reduction in
bullying as well as 10% cost savings and include younger demographic

Why Fin Tech is winning
October 8, 2015

Fin tech lowers the cost of access to connected solutions
Fin Tech enables access to millions via mobile access
Once connected, individuals can become more productive
Bigger organisations now realising the value of tech or Fin Tech
Why Fin Tech is winning over traditional solutions

Why Fin Tech is winning over traditional solutions
195
and tablet users will make
transactions
billion
Mobile phone
mobile commerce
annually by 20193
The growth of
3
e- and m- commerce:
billion internet
users today
vs 1 million
10 years ago2
40%of global population
2.6billion
is increasing exponentially:
– and within this smartphones –
in the world by 20181
smartphone users
1. Statistica: Smartphone penetration amongst mobile users worldwide 2012-2018
2. International Telecommunications Union, May 2014
3. Juniper Research
The number of mobiles

Leading in digital – be prepared to remain relevant

What is MasterCard’s Role?
October 8, 2015

Consumers want better ways to pay
We invent them and make them simple and secure
Checkout lines are too slow
We help them move faster
Commuters are busy
We speed them on their way
People want financial access
We find ways to serve them through our global network
Our Role…

With a global payments network spanning more than 210 countries and processing
43 billion transaction a year in over 150 currencies, we’re able to glean valuable
insights about spending patterns
We are accepted by over 39 million merchants and no other brand is more widely
accepted
Source: 2015 Nilson Report
This shapes our approach to new products and services, allowing us to support and act
on the rise in Fin Tech in the UK and beyond
We are here to serve the UK Fin Tech industry

MDES – Our form of Tokenisation

R&D at the heart of innovative payments

• Supporting and nurturing innovation
Building the Future of Commerce with Startups

Supporting developers - here and beyond
We are opening up our technology to the world for a
simple reason – to enable any developer to utilize our
products and platforms to build the next big thing

• UK is the dominant player in Fin Tech
• Fin Tech is including more consumers than traditional
solutions
• MasterCard role is to ensure the Fin Tech industry is
served with technology and expertise which deliver better
and safer ways to make payments
• Fin Tech is here today – not something for tomorrow and
the future of payments is now
In summary

#fintechscot
Phill Gillespie
Money Dashboard

@phillgillespie #FinTech2015
Improving visualisation, financial awareness,
and giving consumers control.
Phill Gillespie, Product Director
@phillgillespie @moneydashboard

AWARENESS

GIVING CONTROL

PUSH PULL

ALERTS

PEERS

#fintechscot
Drinks & Networking
Exhibition Zone

Hooked on Finance:
The science &psychology* behind
habit forming Fintech apps
Nathan Fulwood
@kidcamel
*not a doctor.

We help ambitious
businesses design remarkable
brand journeys.

1.49bn 316m 900m 400m
(Remarkable brands being built via exceptional experience and the networkeﬀect)

Hooked, by Nir Eyal
“Hooked gives you the
blueprint for the next
generation of products. Read
it or the company that
replaces you will.”
Matt Mullenweg, founder of Wordpress

Every time you check
your phone during this
presentation,
somewhere a kitten
dies.

90%
not saving enough
42%
never checked pension performance
35%
regret not saving more
43%
wish they’d had more one night stands
http://www.moneywise.co.uk/news/2014-04-30/90-brits-not-saving-enough-retirement
http://www.dailymail.co.uk/news/article-3236186/Our-number-one-regret-Not-saving-Putting-money-away-tops-list-50-things-Britons-diﬀerently-live-lives-again.html

✓Closer management, better finances
✓Increased customer lifetime value (CLTV)
✓Pricing flexibility
✓Driving growth
✓Creating competitive standout
✓Front of mind = front of pack
Forming a healthyhabit

PAID TRIGGERS:
Expensive and unsustainable for habit forming

Earned Triggers:
(unreliable and short lived)

Relationship Triggers:
(Word of mouth, recommendation, the network eﬀect)

Owned Triggers:
(Post-engagement, opted in, driving re-engagement)

Triggers:
Paid Earned Relationship Internal
Acquisition Re-engagement
Progression of value

Internal Triggers
Help user’s scratch that itch.
Associate your triggers with user’s
state of mind.
Eventually they won’t need an
external trigger

THE FIVE WHYS? Why?
Why?
Why?
Why?
Why?
(keep asking Why? until you get to the base
emotional need you have to satisfy)

TRIGGERS
•Set up an Action
•External or internal
•Negative emotions frequently serve as internal
triggers
•Understand your customer’s needs and align
your triggers with scratching that itch

B=MATBehaviour
=
Motiva
tion+
Ability
+
Trigge
r

Seek Pleasure Avoid Pain
CORE MOTIVATIONS:

Seek Hope Avoid Fear
CORE MOTIVATIONS:

Seek Social Acceptance Avoid Rejection
CORE MOTIVATIONS:

Understand the reason people use a
product or service.
Lay out the steps needed to get the
job done.
Start removing them until you reach
the simplest possible process.
Easier = better.
Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly (7 Nov 2007)
ABILITY

Time Money Physical
Eﬀort
Social
Deviance
Non-
routine
Brain
Cycles

NON ROUTINE:
"I'd never struggled with understanding the importance of saving, but hated
the exercise of doing it regularly and having to anticipate changes in my
spending +
income. Thankfully, now the trustworthy robots powering Digit do all that for me."

(Frederick II of Prussia and the introduction of
potatoes. Google it. Genius move.)

HEURISTICS: Mental shortcuts we take tomake
decisions and formopinions.
AKA Persuasion architecture.
Learn them. Use them.

ACTIONS
•Simplest behaviour in anticipation of a reward
•B=MAT
•Pleasure vs Pain, Hope vs. Fear, Acceptance vs.
Rejection
•Time, money, physicaleffort, brain cycles,
social deviance, non-routine
•Heuristics are useful mental shortcuts to exploit

REWARDS
Tribe
(Attraction, inclusion,
community)
Hunt
(Accumulation of
resources, money and
knowledge)
Self
(Intrinsic worth,
completion, mastery)

VARIABLE REWARDS
•3 types ofrewards:•Tribe -
connectedness
with others
•Hunt - material
resources &
information
•Self - master,
competence
and completion
•Finite variability
becomes
predictable and
less appealing
•Satisfy
needs, but
leave users
wanting to
reengage

The IKEA Eﬀect:
The more users invest time
and eﬀort into a product or
service, the more they value
it.

STORING VALUE:
•Content
•Data
•Followers
•Reputation
•Skill

Data:
Level
Sets up the next trigger

The Manipulation Index:
Improves the user’s life
Does not improve the
user’s life
The maker would use it The maker wouldn’t use it
Peddler Facilitator
Dealer Entertainer

KEY TAKEOUTS
•The brand is theexperience
•Understand your audience
•Easier = better
•Use the tips, but test and learn
•Play nice

A ‘Data Fabric’
Today, Tomorrow and the Future
Matt Watts – EMEA Director of Technology and Strategy
Cristiano Alberigo – Technical Leader Scotland & Ireland
20
3
© 2015 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only

IT Strategic Objectives
Reduce Costs Modernise Consult with the
Business
20
4

Today
20
5

A ‘Data Fabric’ for Hybrid Cloud
20
6
ServiceCatalogue
OrchestrationandAutomation
Private Public
Private
Cloud
HyperScaler

Increases Speed
20
7
ServiceCatalogue
Private Public
Private
Cloud
HyperScalar
Business Benefits
• Speed test and development by 10x
• Shift compute Capex to Opex
• Protect sensitive data

Reduces Retention Costs
20
8
ServiceCatalogue
Private Public
Private
Cloud
HyperScalar
• Speed reliable restores over tape
• Reduce spend for on-premise backup
• Simplify backup with policy-based tools
Business Benefits

Object Storage Building Momentum
20
9
ServiceCatalogue
Private Public
Private
Cloud
HyperScalar
Business Benefits
• Cost Reduction for Hardware and Software
• Maintain Data for Decommissioned Apps
• Create better Data Knowledge

21
0
Fibre Channel Switches
Only NetApp® OnCommand® Insight has advanced analytics
for intelligence across the multivendor infrastructure
Multiprotocol Storage (SAN, iSCSI, NAS/NFS, CIFS)
Server Virtualization
Access Gateway/NPV
A Data Fabric requires Visibility and Control

Traditional Tier 1 Continues its Rapid Decline
21
1
Capacity Requirements
Latency Requirements
Flash only
All Flash Array
HDD + Flash storage
Hybrid Array

Tomorrow
21
2

A little context
Hank Marquis - Gartner Symposium/ITxpo 2015
21
3
28%
IT Spend
outside of IT1.0%
Increase in
Worldwide IT
Spend
Gartner : Global Perspectives on Flipping to Digital Leadership: The 2015 CIO Agenda

21
5

The Future
Is a very different world than today
21
6

Changing Application Landscape
21
8

DRAM
TAPE
SCM
Persistent Memory
Design Center
Current Technologies
Low Cost/Archive
Design Center
Volatile persistent
New Trends & Design Centers
22
0
Access Latency
$$$
Ent
Drive
Cloud
Archive
SLC
eMLC
cMLC
TLC

22
1
Traditional Current / Evolving Emerging Future
Application
Media Types
Data Fabric
SCM Flash Disks TapeCloud

1980 IBM 3380 2015 Micro SD Card
Technology Progress is Significant!
http://antranik.org/using-moores-law-to-predict-future-memory-trends/
The red button in a IBM 3380 cabinet is
as big as three MicroSD cards
Eight 2.5GB IBM 3380 Disk Systems: 20GB
Estimated value: $1,137,600
Weight: 4,400 Pounds
One MicroSD Card: 200GB
Estimated Value: $399
0.001 Pounds
22
2

Thank you
22
3

Securing the Digital Channel
Gordon Orr
John Allan

Drivers for the Digital FSI
• Consumer empowerment – UX, Frictionless experience
• Faster Adoption Cycle – leverage Cloud for Development Hybrid dependency
• Evolve Non Digital Channels
• Utility Service versus Value Creator
• Future Services Investment versus Maintaining Core Service Delivery
• Balancing Agile versus Procedural approach
• Resilience
• Trust a fundamental component of success
Source: The WayWe Bank Now – AWorld Of Change, BBA, Summer 2015
2
2
© F5 Networks,Inc

In the desktop, the browser is the weakestlink
End point risks to “Data In Use”
HTTP/HTTPS
Secured
Data center
WAF
HIPS
Traffic
Management
NIPS
DLP
Network
firewall
SIEM L
e
v
e
r
a
g
i
n
g
B
r
o
w
s
e
r
a
p
p
l
i
c
CHumsmtommemr…Browser
2
3
© F5 Networks,Inc

Attack Surface Widening as Digital adoptionaccelerates
2
3
© F5 Networks,Inc
spear phishing
DNS malformedpacket
smurf
attack syn floodweb scraping
malware
bruteforce
SSL renegotiation
CSRF
cookieredirected trafficslowloris
CVE
XSS
DNS CachePoisoning
Identity Extraction
Trojans
parametertampering
URL tampering engineering
SQLInjection
UDP flood
privilege
escalations
tampering
ICMPFlood
HashDos
HTTPfragmentation
excessive
GET/POST
keyloggers
slowPost
sockstress
attack
socialPhishing
DNS Amplification
DDoS
recursive GET

Various Attack Vectors
Device
Fingerprinting
•Geo-location
•Brute Force
Detection
•Behavioral
Analysis
Behavioral and Click
Analysis
Abnormal Money
Movement Analysis
Site Visit Site Log In
User
Navigation
Transactions Transaction
Execution
Customer Fraud Alerts
Phishing
Threats
Form/Credential
Grabbing
Malware
Injections
Automatic
Transactions
Transaction
Manipulation
2
3
© F5 Networks,Inc

Components of Fraud Protection
Protect Online User
Clientless solution,
enabling 100%coverage
On All Devices
Desktop, tablets &
mobile devices
Full Transparency
No software or user
involvement required
Prevent Fraud
Targeted malware,
MITB, zero-days, MITM,
phishing automated
transactions…
In Real Time
Alerts and customizable
rules
But what aboutApplication protection?
10
© F5 Networks,Inc

Application Security –
All about context

Server
status
Resource
capacity
Software
type/version
v3.1
App
vulnerability
???
App health
3. Application context in security
2
4
0
© F5 Networks,Inc

Remote
Access
DNS
Security
Network
Firewall
Enterprise
MobilityGateway
Secure Web
Gateway
Traffic
Management
DDoS
Protection
WebFraud
Protection
WebApp
Firewall
Access
Federation
App Access
Management
SSL
Inspection
Securing the Digital Channel
APPLICATION ACCESS APPLICATION PROTECTION
2
4
1
© F5 Networks,Inc

Full-proxy architecture
Programmability
Programmability
Programmability
TCP
SSL
HTTP
TCP
SSL
HTTP
Programmability
Programmability
Programmability
SYN flood
ICMP flood
SSL renegotiation
Data
leakageSlowloris attXaScSk
Network
Firewall
WAF WAF
2
4
2
© F5 Networks,Inc

23
User ID
Location
End point
Device health
Device type
Malware
Sensitive Data
Human
User ID
Location
End point
Device health
Device type
Malware
Sensitive Data
Human
Allow
Deny
Challenge
OTP
ClientCert.
Allow
Deny
Challenge
OTP
ClientCert.
Risk based policy approach
© F5 Networks,Inc

• Digital Transformation driving a new security perimeter
• Understanding Application and User context essential in securing new service
models
• Leverage Context capable architectures
• Evolve towards a risk based security model for the future FSI
Recap
24
© F5 Networks,Inc

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