In this presentation Navin Williams, CEO of MobileMeasure in China, discusses the emergence of 5G technology and how this will enable research innovation, research agencies, and research buyers. This presentation forms part of the online Festival of NewMR webinar series.

1. The Festival of NewMR, March 2020
5G: The Research Dream Scenario
NAVIN WILLIAMS
MOBILEMEASURE CONSULTANCY

2. The Festival of NewMR, March 2020
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3. GROWTH OF 5G
GENERATION COMMERCIAL
START
DATA SPEEDS DEFINING THE ERA SERVICES
1G – Wireless 1979 (Japan)
1983 (US)
2.4 kbps Voice dominated Mobile Calls
2G – Text (SMS/
MMS)
1991 (Finland) GSM = 30-35 kbps
GPRS = 110 kbps
EDGE = 500 kbps
Voice dominated +
increased data usage
Ringtones, SMS
notifications, MMS
3G – Data packets,
Emails, VoIP
2001 (Japan) 2 Mbps Driven by VOIP, Apps and
business Email
Business Comms,
Emails, VOIP
4G – Streaming,
HD Video, Gaming
2009 (Sweden/
Norway)
100 Mbps Video streaming services,
lead by sticky social media
Apps
FB, Twitter, Amazon,
Alibaba, Zoom, Skype,
Multiplayer games
5G – Internet of
Things (IoT)
2018 (Korea) 1 Gbps + IoT and connected devices:
AI driven
Transportation,
Homes, Medicine,
Education, etc

4. HOW FAST IS THAT

5. “Blurring the lines between the
fantasy world and the real world”
THE PROMISE OF 5G

6. • Autonomous car services
• Increase avg run time of cars by >
10x
• Uber on steroids!
• Free 30-60% of parking spaces in
cities for redevelopment
• Mass, yet personalized point to
point systems
TRANSPORTATION

7. • Robotic surgery
• Environmental medical diagnosis
• Automated emergency service
• Personal care robots for the elderly
and disabled
• Bionics & artificially developed
organs
• Early warning for potential
Pandemics
HEALTHCARE

8. • Intelligent connected devices
• Fridges that control your diet
• Home care robots
• Automated replenishment of
perishables, goods and services
• Motion and mood sensors
• Entertainment & companion robots
CONNECTED HOMES

9. • Education
• Law Enforcement
• Travel and tourism
• Health and Leisure
• Manufacturing & Retail
• Communication
• Power generation
• Borders & movement of labour
• ………
OTHER AREAS

10. • Not being able to visualize the full
impact and its consequences
• Governments trying to control the
technology
• Ethical questions
• Elusive global common rule book
• ………
BARRIERS

11. 5G IS THE ERA OF “IoT”
“HYPER CONNECTED WORLD”

12. A HYPER CONNECTED WORLD
“ZILLIONS OF DATA” “MACHINE LEARNING & AI”

13. • Data: comprehend, distill and distill
• Role evolving: Data architect, data
scientist, data visualizers
• Blurred lines between Research,
Analytics and Technology
• New Data sources and consumer
touch points
• Segmentation for “One”
WHAT’S IN IT FOR US

14. • Sampling vs Census
• 360 degree view of consumers
• Virtual worlds / markets / retail
experiences
• Remote service and delivery
WHAT MORE IS IN IT FOR US

15. Can we control AI

16. The Festival of NewMR, March 2020
Q & A
Sue York
NewMR
Navin Williams
MobileMeasure Consultancy

17. The Festival of NewMR, March 2020
Sponsors
Gold
Silver
The Festival of NewMR, March 2020