Is MR ready to “Unleash a New Reality”? “Final Fantasy: The Spirits within”, released in 2001, was the first photorealistic computer-animated feature film. It now holds a place as one of the 5 biggest box office bombs in history, losing approximately $100M USD and leading to the demise of Square Pictures. Not quite the new reality that Columbia Pictures was hoping to unleash when they chose the tagline “Unleash a New Reality”.

1. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
Bruce
B.
Friend
MARU/VCR&C
18
August
2016
Is
MR
ready
to
“Unleash
a
New
Reality”?

2. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
Agility,
AutomaLon
and
AI
Agility
–
“always
on,”
plaCorm-­‐based,
longitudinal
AutomaLon
–
integrated,
real-­‐Hme
data
collecHon
ResulLng
in:
– Faster
analyHcs,
forecasHng,
predicHons
– Yielding
cost
and
Hme
efficiencies
– “Building
a
smarter
planet”
…But
this
is
not
ArLficial
Intelligence
(AI)
AI
is
machine
simulaHon
of
human
behavior

3. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI
Sci-­‐Fi
Movies
will
soon
be
Science
Fact!
AI
will
have
profound
implicaHons
on
our
future
• As
researchers,
we
need
to
be
thinking
about
these
implicaHons
now
• Specifically,
– DisrupHon
– ExploitaHon
– Our
evolving
role
/
posiHon
Here
are
some
predicHons
that
will
affect
MR

4. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI
Sci-­‐Fi
Movies
will
soon
be
Science
Fact!
By
the
late
2010s:
• Glasses
beam
images
directly
onto
reHna
• Ten
terabytes
of
compuHng
power
cost
only
$1,000
• Internet
of
Things
becomes
Internet
of
everything
(IoE)
On
the
Internet
of
Everything,
Qualcomm
says:
“When
smart
things
everywhere
are
connected
together,
we
will
be
able
to
do
more
and
be
more…
…enabling
a
‘digital
sixth
sense’
”

5. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI
Sci-­‐Fi
Movies
will
soon
be
Science
Fact!
By
the
2020s:
• Nanobots
will
begin
curing
most
diseases
• Normal
human
eaHng
can
be
replaced
by
nanosystems
• Self-­‐driving
cars
begin
to
take
over
the
roads
• Telescopes
reveals
insights
into
dark
maber
and
energy
• The
“Turing
Test”
is
obsolete

6. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI
Sci-­‐Fi
Movies
will
soon
be
Science
Fact!
By
the
2030s:
• Virtual
reality
will
feel
100%
real
• Fossil
fuels
will
be
obsolete
• Life
expectancy
of
150
years
• Robots
indisHnguishable
from
humans
• No
need
to
learn
a
second
language
• Upload
mind
to
the
cloud
by
year
2039

7. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI
Sci-­‐Fi
Movies
will
soon
be
Science
Fact!
By
the
2040s:
• Non-­‐biological
intelligence
dwarfs
biological
intel
• Nanotech
foglets
able
to
make
food
out
of
thin
air
• Ability
to
create
any
object
in
physical
world
• Virtual
telepathy
is
how
we
communicate
• “Time,”
not
“Money,”
is
the
new
monetary
currency

8. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI
Sci-­‐Fi
Movies
will
soon
be
Science
Fact!
By
2050:
• We
will
mulHply
our
intelligence
a
billion-­‐fold
• Humans
transcend
biology
• And
become
one
with
the
machine!

9. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
The
Usual
Suspects

10. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
Were
we
ready
for
Final
Fantasy:
The
Spirits
Within?
• Final
Fantasy:
The
Spirits
Within
was
released
15
years
ago!
• First
100%
CGI-­‐based,
photorealisHc
“human”
feature
film
• Remains
the
most
expensive
video
game-­‐inspired
film
to
date
• It
took
200
coders
over
4
years
to
render
all
141,964
frames
• Aki
Ross
was
to
be
the
first
photo-­‐realisHc
CGI-­‐animated
actress
• Film
was
praised
for
the
realism
of
the
CGI-­‐animated
characters
• Debuted
to
mixed
criHcal
recepHon,
only
grossed
$85MM
• SHll
one
of
the
ten
biggest
box
office
bombs
of
all
Hme

11. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
And
are
we
ready
for
AI?
So,
why
did
Final
Fantasy:
The
Spirits
Within
fail
so
miserably…and
what
can
we
learn
from
this?
Sony
Pictures
spent
half
a
million
dollars
on
research
to
find
out
why…and
here
is
what
we
learned:
• The
movie
“looked”
amazing
• It
didn’t
connect
emoHonally
with
viewers
• Actors
looked,
acted
and
sounded
real,
but
sHll
weren’t
human
• Actors
felt
too
arHficial,
even
creepy,
for
the
audience
to
care
The
moral
of
this
story
is:
• Just
because
technology
CAN
enable
us
to
do
something…
• It
doesn’t
mean
we
should
do
it
or
that
it’s
even
the
right
thing
to
do
• And
it’s
sHll
decades
away
from
emulaHng
or
replacing
us
humans

12. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
AI’s
Role
In
The
EvoluLon
of
MR
• ConHnue
to
use
technology
to
create,
collect
and
deliver
informaHon
and
intelligence
• But,
don’t
lose
sight
that
it
sHll
takes
human
beings
to
understand
human
beings
• There
will
always
be
a
“human”
arHsHc,
emoHonal
component
to
generaHng
insights
and
knowledge
from
data
that
machines
simply
can’t
emulate…

13. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
The
End

14. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
The
End?

15. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
Thank
You!
Bruce
B.
Friend
bruce.friend@maruvcrc.com
(310)
570-­‐7737

16. Bruce
B.
Friend
–
NewMR
Webinar
President
of
Media
&
Entertainment,
MARU/VCR&C,
2016
Q
&
A
Ray
Poynter
The
Future
Place
Bruce
B.
Friend
MARU/VCR&C