Creating a Personal Social Media Brand Sue York's presentation to the NewMR Embracing the Future Event November 2015

1. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Crea%ng a Personal Social
Media Brand
Sue York
@1sue3
November 2015
#NewMR 2015
Corporate Sponsors
#NewMR 2015
Supporters
Schlesinger Associates
Keen as Mustard

2. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Why build a Social
Media Brand?

3. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
GeEng Started

4. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
GeEng Started
The Basics

5. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Your Profile
• Professional tone
• Photo
• Links
• Promote you and your story
• Show you in the best possible light
• Finally - Check it as a user!

6. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Your Username
Availability @RayPoynter
Memorability @1sue3
Relevance @LoveStats
Appropriate @ESOMAR

7. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
What’s your
message?

8. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Your Social Media
Policy

9. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Tweets – up to 140 Characters
• RT – Retweets
• Like
• DM – Direct Message
The Basics

10. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Give credit – HT (hat Up) or via @1sue3
• Involve others
.@1sue3 thought you’d like this . . .
Social %ps

11. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Asymmetric relaUonship
• Start by following people
– You know
– Who tweet about topics of interest
– Other reasons?
• Don’t worry about how many people are
following you!
Following & Followers

12. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• What are you going to tweet about?
• Watch and learn
• Retweet
• Comments
• Link to content you want to share
GeEng Started

13. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Hashtags indicate topic areas
Use them to find and curate content
Hashtags
Tells people this tweet is
about NewMR & also
works as a name
Tells people this tweet is relevant for
people interested in Market Research
Looking forward to 2016 Fes%val of #NewMR in February #mrx

14. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
#mrx General Market Research
#NewMR The new stuff
Industry AssociaUons . . .
#AMSRS, #ESOMAR, #CASRO, #AAPOR
And many more !
Hashtags

15. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Areas of Interest
#Mobile, #Social, #textanalyUcs
Conference hashtags
AssociaUon or others
Hashtags

16. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Include Links
Last chance to book %ckets for the 2015 #AMSRS Conference
amsrs.com.au/conference-inf… #NewMR #mrx

17. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Add images for impact

18. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• People
– Thought leaders, of interest
• Companies
– Your company, CompeUtors, Clients
• Industry AssociaUons
• InformaUon Sources
– Publishers, News, Reports
MR Tweeters

19. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Which client?
– TweetDeck
– HootSuite
– Others?
Monitoring

20. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Business Profile
– Your name
– Business Photo
– ConnecUng with people you have a business
relaUonship with
– Or want to have a business relaUonship with
The Basics

21. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Post updates
• Keep building your network
• Following
• Send messages to contacts
• Join Groups
• Blogging – more recently
The Basics

22. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• See what people look like
• See who’s looking at you
• Awareness of job changes
• And other things
Source of Intelligence

23. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Join Groups of interest
• Take part in discussions
– Read and contribute
• Start discussions
• Start your own group?
Groups

24. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Most researchers who use Facebook don’t
use it for work purposes
• Those that do tend to broaden the
definiUon of work
• You can be more social than on LinkedIn or
Twider
The Basics

25. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
• Work only Facebook
• Social only Facebook
• No Facebook
• MulUple Accounts
Facebook for Business

26. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Other Pla]orms
Pinterest Instagram
Vine
SnapChat
WeChat WhatsApp
Line
Keep an eye out for new pla]orms!
Periscope

27. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Using Social Media at a Conference
• Live TweeUng
• Blogging – Live or later
• Spoeng people you want to meet
• Keep in touch with new connecUons on LinkedIn
• AND you don’t need to be there!

28. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Social Media Success Factors
• Put in the Effort
• Be AuthenUc
• Be PosiUve
• Be InteresUng
• Others ?

29. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Want to learn more

30. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Thank You!
Learn more by following me on Twiaer
@1sue3

31. Crea%ng a Personal Social Media Brand
Sue York, Australia, November 2015
Q & A
Ray Poynter
The Future Place
Sue York
@1sue3
#NewMR 2015
Corporate Sponsors
#NewMR 2015
Supporters
Schlesinger Associates
Keen as Mustard