Lesson 3 of 6 in this NewMR series by Ray Poynter, looking at how to find and communicate the story in the data.

1. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Finding
and
Communica-ng
the
Story
Lesson
3
of
6
Working
with
Quan-ta-ve
Informa-on
Ray
Poynter
May
2016

2. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Series
Schedule
• An
Introduc5on
and
Overview
-­‐
Feb
23
• Working
with
Qualita5ve
Informa5on
–
Apr
5
• Working
with
Quan-ta-ve
Informa-on
-­‐
May
26
• Working
with
mul5ple
streams
&
big
data
-­‐
July
5
• U5lizing
visualiza5on
–
Sep
13
• Presen5ng
the
story
-­‐
Nov
8

3. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Agenda
• Brief
recap
• Prepara5on
• Main
story
• 5Cs
and
finding
insight
• Communica5ng
quan5ta5ve
messages

4. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
The
Frameworks
Approach
1. Define
and
frame
the
problem
– A
problem
fully
defined
is
a
problem
half
solved
2. Establish
what
is
already
known
– Find
out
what
is
believed
and
what
the
expecta5ons
are
3. Organise
the
data
to
be
analysed
– Systema5c
checking
and
structural
procedures
4. Apply
systema5c
analysis
processes
5. Extract
and
create
the
story

5. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Gathering,
Checking
&
Transforming
Start
the
process
during
fieldwork
Checks
include:
– Look
at
the
open-­‐ended
comments
– Check
for
problems,
e.g.
ques5ons
not
answered,
breaks
without
answers,
lots
of
DKs
or
NAs
– Speeders,
straight-­‐liners,
and
other
queries
– Common
sense,
e.g.
do
people
prefer
the
expected
op5ons,
do
most
people
have
fewer
than
5
children
etc

6. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Is
My
Data
Right?
We
see
pa^erns,
even
when
they
are
not
there.
Most
of
the
5me,
when
you
find
something
‘very
interes5ng’
in
the
data
it
will
be
an
error.

7. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Spurious
Correla-ons
h^p://www.tylervigen.com/

8. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
ESOMAR
Pricing
Study
• Global
Study
every
2
years
• Over
600
agency
responses
• Bidding
on
7
projects
+
tariffs
– 25
separate
cost
op5ons
• Over
120
countries,
over
60
currencies
• Analysis
currently
taking
place

9. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
ESOMAR
Pricing
Study
–
Check
and
Transform
• Convert
66
currencies
into
USD
$
• Check
open-­‐ended
comments
‘cost
per
group’,
‘does
not
include
presenta0on’,
etc
• Check
if
the
quotes
are
plausible:
– $1.5
million
for
a
concept
test,
$50
for
a
tracking
study,
etc
– ESOMAR
check
all
queries
(IDs
anonymous
to
me)
Shout
Out:
Bryel
Parnell
–
Berry

10. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Are
Bids
Plausible?
P1A
P1B
P1C
Mean
17,597
20,210
13,528
Median
12,450
14,224
9,800
Min
2,200
2,760
882
Max
114,769
126,830
126,150
Count
356
400
309
Random
numbers
in
table
Checking
&
Transforming
is
part
of
Story
Finding

11. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Transforming
the
Data
Do
bases
need
adjus5ng?
– ‘Do
you
drive
to
work?’,
base
might
need
to
be
Drivers,
or
Drivers
who
Work.
Addi5onal
groupings
(e.g.
top
2
boxes,
Promoter,
Detractor,
NPS
etc)
Standardising,
indexing,
or
otherwise
re-­‐shaping
the
data
for
analysis

12. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Find
the
Total
Picture
First
Then
the
relevant
detail
• Look
at
the
Total
Column
• Look
for
big
numbers
and
big
pa^erns
• What
is
the
big
picture?
• This
will
frame
the
detail
In
the
context
of
the
Business
Ques5on

13. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Where
does
the
best
MR
come
from?
Column
%
Which
of
the
following
best
describes
you?
Countries
Merged
Total
Research
or
Consultancy
Supplier
Supplier
to
the
research
industry
Research
Buyer/
User
Academic
+
Other
English
Speaking
Non-­‐English
Speaking
UK
63%
61%
60%
92%
40%
66%
60%
USA
51%
52%
50%
46%
60%
52%
50%
Germany
18%
13%
30%
15%
60%
16%
21%
Australia
15%
14%
15%
15%
20%
16%
12%
Canada
11%
8%
20%
0%
40%
9%
14%
France
7%
7%
10%
8%
0%
7%
7%
Japan
5%
3%
15%
0%
0%
3%
7%
Brazil
3%
3%
5%
0%
0%
3%
2%
China
2%
1%
5%
0%
0%
3%
0%
Italy
2%
1%
5%
0%
0%
0%
5%
Other
8%
10%
10%
0%
0%
9%
7%
None
of
these
11%
15%
5%
0%
0%
9%
14%
Column
n
109
71
20
13
5
67
42
The
wrong
approach
to
star5ng
analysis

14. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Where
does
the
best
MR
come
from?
Column
%
Which
of
the
following
best
describes
you?
Countries
Merged
Total
Research
or
Consultancy
Supplier
Supplier
to
the
research
industry
Research
Buyer/
User
Academic
+
Other
English
Speaking
Non-­‐English
Speaking
UK
63%
61%
60%
92%
40%
66%
60%
USA
51%
52%
50%
46%
60%
52%
50%
Germany
18%
13%
30%
15%
60%
16%
21%
Australia
15%
14%
15%
15%
20%
16%
12%
Canada
11%
8%
20%
0%
40%
9%
14%
France
7%
7%
10%
8%
0%
7%
7%
Japan
5%
3%
15%
0%
0%
3%
7%
Brazil
3%
3%
5%
0%
0%
3%
2%
China
2%
1%
5%
0%
0%
3%
0%
Italy
2%
1%
5%
0%
0%
0%
5%
Other
8%
10%
10%
0%
0%
9%
7%
None
of
these
11%
15%
5%
0%
0%
9%
14%
Column
n
109
71
20
13
5
67
42

15. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
0%
10%
20%
30%
40%
50%
60%
70%
Which
Country
Produces
the
Best
MR?
The
Big
Message
Big
story
Ques-ons
Why
are
the
UK
&
USA
so
high/different?
Is
this
true
for
everybody?
What
are
the
implica5ons
of
this?

16. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Use
the
Business
Ques-on
as
a
Lens
The
same
data
will
deliver
different
stories,
based
on
different
business
ques5ons
This
is
one
of
the
reasons
that
industry
reports
have
a
less
focused
story
– They
have
many
readers,
with
different
needs
and
ques5ons
The
business
ques5on
defines
what
is
in,
what
is
out,
and
where
the
magnifica5on
should
be

17. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Find
the
Relevant
Detail
Once
you
have
the
total
story:
– Are
there
people
who
have
a
different
story
(different
from
the
main
story)?
– Who
are
these
people?
– What
is
their
story?
– Why
are
they
different?
– What
are
the
business
implica5ons
of
this
difference
(these
differences)?

18. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Different
Perspec-ves
ASK:
The
alterna0ve
explana0ons
for
this
data
are?

19. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Findings
Need
a
Comparator
RFID

20. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Finding
and
communica-ng
the
story
in
health
data

21. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Bad
news
for
men
in
Eastern
Europe
Eurostat
-­‐
h^p://goo.gl/r2q526
Amenable
Deaths
Per
100000
of
popula5on
-­‐
2012

22. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
114,740
Avoidable
Deaths
in
England
and
Wales
in
2013
114,740
deaths
out
of
506,790
(nearly
25%)
were
avoidable
in
2013
in
England
&
Wales.
According
to
the
UK
Office
for
Na5onal
Sta5s5cs:
h^p://goo.gl/
oJYMgo

23. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
USA
and
Smoking
Leading
cause
preventable
deaths
h^p://www.cdc.gov/healthreport/publica5ons/compendium.pdf

24. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
The
Tenuous
Link
Between
Finding
the
Story
and
Telling
the
Story
In
finding
the
story
we
have
mul5ple
data
sources
We
have
differing
degrees
of
confidence
in
those
sources
– A
conjoint
study
with
consul5ng
surgeons
might
be
our
best
source
for
finding
the
story
The
best
way
to
convey
the
story
does
not
have
to
rest
on
the
‘best’
data
– A
vox
pop
video
with
a
pa5ent
might
be
a
poor
way
to
find
the
story,
but
it
can
be
a
great
way
to
tell
the
story

25. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Visualiza-on
for
Finding
≠
Telling
Seth
Godin
Wikipedia

26. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
5
Cs
of
Insight
• Connec5ons
• Coincidences
• Curiosi5es
• Contradic5ons
• Crea5ve
jump
}
Build
on
the
current
picture
Rethink
an
assump5on
Discard
an
assump5on
HT,
John
Storey,
Abbo^
EPD

27. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Connec-ons
• Charles
Darwin
and
Evolu5on
• Aware
of
how
farmers
bred
different
sizes
and
shapes
of
cows,
horses,
pigs
etc
–
selec5ve
breeding
• Visited
Galapagos
and
saw
varie5es
of
sizes/shapes
• Read
Malthus’
essay
on
popula5on
growth
and
compe55on
for
resources
• Made
the
connec5on
to
realise
that
compe55on
for
resources
was
the
hand
behind
the
selec5ve
breeding

28. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Connec-ons
U&A
for
a
brand
shows
strong
associa5on
with
“Hospitals”
What
do
we
know
about
hospitals,
smells
and
implica5ons
for
this
type
of
product
– Cleaning
–
strong,
clean,
but
not
homely
– Food
–
not
so
good
– Technology
–
good
but
cold

29. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Coincidences
• US
doctor
Michael
Go^lieb
• 31
year
old
pa5ent,
unusual
symptoms,
auto-­‐
immune
disorder.
Being
gay
irrelevant.
• 2
more
pa5ents,
similar
unusual
symptoms.
Coincidence
–
they
were
also
gay.
• Go^lieb
explored
the
coincidence
(with
a
prepared
mind)
and
found
AIDS

30. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Coincidences
• Different
studies
are
showing
that
over
55s
are
more
likely
to
do
a
variety
of
online
ac5vi5es
on
Tablets
–
compared
to
younger
age
groups
• Ques5on:
Are
the
older
group
turning
away
from
PCs
and
perhaps
not
turning
to
Smartphones?
• Explore
whether
this
is
true
and
what
the
implica5ons
are

31. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Curiosi-es
• Bri5sh
research
Alexander
Flemming
• Researching
Staphylococcus
• Went
on
holiday
in
August,
leaving
petri
dishes
with
the
bacteria
• On
return,
one
had
developed
a
mould
and
near
the
mould
the
bacteria
had
died
• This
curiosity,
connected
with
a
prepared
mind,
led
to
penicillin

32. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Curiosi-es
• Researching
a
new
brand
of
strong,
dark
chocolate
• Parents
of
small
children
over-­‐index
on
liking
it.
In
open-­‐ends,
one
par5cipant
men5ons
buying
it
because
her
children
don’t
like
it
• Hmm,
is
this
an
insight,
let’s
dig
deeper

33. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Contradic-ons
• 19th
Century
London,
John
Snow
is
inves5ga5ng
cholera
• Predominant
theory
=
cholera
is
airborne
• But!
He
looks
at
corpses.
The
lungs
look
good,
but
their
diges5ve
system
looked
damaged
CONTRADICTION
• He
looked
for
inges5on
routes
and
discovered
cholera
was
spread
via
drinking
water

34. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Contradic-ons
• Client
has
a
product
which
is
liked
by
children,
but
is
not
successful
–
they
believe
parents
are
not
buying
it
• Research
brief,
find
out
how
to
persuade
more
parents
to
buy
it
for
their
children
• But,
looking
in
trash
cans
finds
lots
of
uneaten
product
–
CONTRADICTION
many
children
do
not
actually
like
it

35. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Crea-ve
Jump
4
straight
lines
Not
leaving
the
paper

36. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Crea-ve
Jump
4
straight
lines
Not
leaving
the
paper
Outside
the
box
-­‐
really

37. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Crea-ve
Jump
• When
people
use
it
they
love
it
– Make
it
free
and
charge
for
the
refills
• These
candles
are
too
nice
to
burn
(use)
– See
them
as
giws
not
consumables
• Growth
in
people
wan5ng
to
split
bills
– App
payment
designed
to
help
diners
and
restaurants

38. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Example
from
GRIT
2016
Sneak
Peek
for
Japan

39. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
A
Business
Ques-on?
Based
on
the
2016
GRIT
Study
What
advice
would
I
offer
the
Japanese
Research
industry?

40. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Framework
Informa-on
What
other
data
is
there?
• Previous
GRIT
studies
• ESOMAR
GMR
and
Prices
studies
• FocusVision
/
Tim
Macer
studies
• My
own
informa5on
from
working
with
JMRX
and
clients
What
were
the
predic-ons?
• Japan
would
be
behind
in
adop5ng
new
research
approaches
–
several
sources
for
this
predic5on
• The
support
for
Japanese
research
brands
would
be
mainly
from
Japan
–
Japanese
commentator
• and
more
…

41. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
2
Elements
to
the
Ques-on
1. What
advice
for
the
Japanese
research
industry
is
same
as
same
as
advice
for
research
industry
in
general
2. What
advice
is
specific
to
the
Japanese
research
industry
So,
the
Total
Picture
is
the
Global
version
of
the
GRIT
Study

42. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Most
Innova-ve
Supplier
2016 Global
1
Brainjuicer
2
Ipsos
3
InSites Consulting
4
Nielsen
5
GFK
6
TNS
7
Vision Critical
8
LRW
9
Millward Brown
10
Google
22 Intage/インテージ
24 Macromill/マクロミル
Japan # Company Global #
1
Intage/インテージ 22
2
Macromill/マクロミル 24
3
Brainjuicer 1
4
Nielsen 4
5
Kantar 16
6
GMO Research 50+
7
Vision Critical 7
8
Google 10
9
Ipsos 2
10
InSites Consulting 3
Base:
Global
2144,
Japan
108

43. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Innova-ve
Supplier
Story
Notes
Total
Picture
• BrainJuicer
dominate
• Leader
board
a
mix
of
‘small’
and
large
companies
• Leader
board
rela5vely
stable
over
last
3
years
• But,
2
Japanese
companies
now
in
the
top
25
Japan
Specific
Notes
• Top
2
brands
both
Japanese
– BrainJuicer
global
image
strength
reaffirmed
• 3
of
the
top
ten
brands
in
Japan
are
Japanese
• Almost
all
the
votes
for
Macromill
and
Intage
come
from
Japan
– Confirming
a
predic5on
from
Japan

44. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Is
the
overall
quality
of
sample
going
to
get
beber,
worse
or
stay
the
same
over
the
next
3
years?
27%
38%
25%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Be^er
Worse
Stay
the
same
Not
sure
Global
Japan
Base:
Global
2144,
Japan
108
Total
Picture
Divided
opinion
about
future
of
sample
quality

45. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Japan?
27%
38%
25%
11%
8%
69%
15%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Be^er
Worse
Stay
the
same
Not
sure
Global
Japan
Ques5on:
Is
the
overall
quality
of
sample
going
to
get
be^er,
worse
or
stay
the
same
over
the
next
three
years?
Base:
Global
2144,
Japan
108
Total
Picture
Divided
opinion
about
future
of
sample
quality
Japan
Picture
Sample
quality
going
off
a
cliff.

46. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Japan
Overall
Story
&
Recommenda-ons
Story
• Japan
is
fairly
similar
to
the
Global
picture
• But,
Japan
is
behind
Europe
and
North
America
in
adop5on
of
new
technologies
&
Automa5on
• Japan
has
some
strong
domes5c
brands
–
but
their
image
is
largely
domes5c
Recommenda-ons
• In
technology/approaches
focus
on
developing
mobile
and
online
communi5es
• In
automa5on,
focus
on
Project
Design,
Survey
Design,
Image
Processing,
and
Repor5ng
• Japan’s
brands
need
to
learn
from
BrainJuicer,
InSites,
and
Vision
Cri5cal
in
terms
of
regional
and
global
image

47. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Good
and
Bad
News
• There
are
four
typical
stories
– Good
news
– Good
news
with
caveats
– Bad
news
with
some
op5ons
– Bad
news
• The
storytelling
for
these
four
cases
is
different
• Good
news
and
bad
news
is
defined
by
what
the
client
wanted
AND
what
the
research
finds

48. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Bad
News
• 5
stages
of
grief
– Anger,
Denial,
Bargaining,
Depression,
Acceptance
• One
presenta5on/report
rarely
tackles
all
the
stages
of
bad
news
• ‘Facts’
are
rarely
enough
to
persuade
– Emo5ons
are
the
key
–
a
customer
video
can
be
more
powerful
than
any
amount
of
analysis
• Go
back
to
a
point
where
the
expecta5ons
match
the
findings
and
build
from
there

49. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Communica-ng
Stories
Found
in
Quan-ta-ve
Informa-on
Minimise
the
use
of
numbers
in
quan5ta5ve
communica5on
Minimise
the
use
of
digits
in
communica5on
Illustrate
the
general
with
the
personal
What
do
you
want
people
to:
– Think,
Feel,
Do?

50. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Architecture
of
a
Typical
Story
• Elevator
Pitch
• 3
suppor5ng
themes
• 3
pieces
of
evidence
for
each
theme
• Execu5ve
summary,
including
the
elevator
pitch
and
the
three
themes
• All
other
detail
goes
in
the
appendix
or
sent
separately
HT
Mike
Sherman

51. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Schedule
• An
Introduc5on
and
Overview
-­‐
Feb
23
• Working
with
Qualita5ve
Informa5on
–
Apr
5
• Working
with
Quan-ta-ve
Informa-on
-­‐
May
26
• Working
with
mul5ple
streams
&
big
data
-­‐
July
5
• U5lizing
visualiza5on
–
Sep
13
• Presen5ng
the
story
-­‐
Nov
8

52. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Thank
You!
Follow
me
on
Twiber
@RayPoynter
Or
sign-­‐up
to
receive
our
weekly
mailing
at
hbp://NewMR.org

53. Finding
and
Communica-ng
the
Story
–
Lesson
3
of
6
–
Quan-ta-ve
Informa-on
Ray
Poynter,
2016
Q
&
A
Ray
Poynter
The
Future
Place