Virtual Launch of the Handbook of Mobile Market Research

1. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Virtual Launch
The Handbook of
Mobile Market Research
2014 Platinum Sponsor
Europe/America Session
11th September, 2014
Session Chair: Sue York
Mobile Partner: Merlien and the MRMW Series

2. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Agenda
Introductions
Panel Sessions
The book
Q & A
Sue York

3. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Introductions
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Mark Michelson
MMRA
Steve August
Revelation
Richard Owen
CrowdLab
Niall Smith
CrowdLab
Jens Cornelissen
Merlien
Alistair Hill
On Device
Mat Lintern
MMR Research
Pete Cape
SSI
Reg Baker
MRII

4. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Why is mobile so important?
Sue York
Author
Ray Poynter
The Future Place
Mark Michelson
MMRA
Steve August
Revelation
Jens Cornelissen
Merlien
Pete Cape
SSI

5. Online Book Launch – The Handbook of Mobile Market Research
September 2014
What are the key trends to watch for?
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Richard Owen
CrowdLab
Alistair Hill
On Device
Mat Lintern
MMR Research
Reg Baker
MRII

6. Online Book Launch – The Handbook of Mobile Market Research
September 2014
To what extent is mobile already here?
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Mark Michelson
MMRA
Alistair Hill
On Device
Mat Lintern
MMR Research
Pete Cape
SSI

7. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Key new developments?
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Steve August
Revelation
Richard Owen
CrowdLab
Jens Cornelissen
Merlien
Alistair Hill
On Device
Reg Baker
MRII

8. Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Authors: Ray Poynter, Navin Williams, & Sue York
Publisher: Wiley
Supported by: ESOMAR
Formats: Hard cover book and eBook
Availability
– ESOMAR bookstore 24 Euros for members, inc. p&p
– Wiley
– Amazon (several – UK, Singapore in stock, USA
September 22)
– & many e Book suppliers

9. Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Part 1 – Mobile Market Research
• Overview of Mobile Market Research
• Mobile Research in Action
• The Technology of Mobile Market
Research
Part 2 - Qualitative and Quantitative
Research
• Mobile Qualitative Research
• Mobile Forums and Online Focus
Groups
• Mobile Diaries and Ethnography
• Mobile Quantitative Research
• Designing and Conducting Mobile
Surveys
Part 3 - The Methods and Applications
of Mobile Market Research
• mCAPI - Mobile Computer Aided
Personal Interviewing
• mCATI - Mobile Telephone
Interviewing
• Mixed-Mode Research
• Utilising Passive Data
• Panels, Lists, and Communities
• International Mobile Research
Part 4 – Researching the Mobile
Ecosystem, Ethics, and the Future
• Researching the Mobile Ecosystem
• Ethics, Laws, and Guidelines
• Research-on-Research
• The Evolving Picture

10. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Q & A
Sue York
Author
Ray Poynter
The Future Place
Kristin Luck
Decipher
Mark Michelson
MMRA
Steve August
Revelation
Richard Owen
CrowdLab
Niall Smith
CrowdLab
Jens Cornelissen
Merlien
Alistair Hill
On Device
Mat Lintern
MMR Research
Pete Cape
SSI
Reg Baker
MRII