We used creative visual techniques of animating words/text, and photostories to sit over the voices of our research participants who had experienced homelessness. The aim of the research was to understand how people who have experienced homelessness describe themselves. We thought it important to let them speak for themselves and to choose to visualise their spaces and worlds through their own photos. We omitted any faces of participants to allow a anonymity and to move beyond visual stereotypes of individuals.

1. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Visualising voices,
represen1ng self.
and housing charity
Heidi Hasbrouck,
Associate Director and
Visual Methods Lead
A research project for a
homelessness

2. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Shelter campaigns to end bad housing and homelessness.
Shelter and other poverty chari1es use language and
terminology which can be commonly understood but has
not been historically validated by the audiences who are
being discussed.
Recognising the importance of represen1ng the people
they advocate for and support in a way that both reflects
and respects their experiences and posi1ons, Shelter
commissioned Kantar Public to conduct qualita1ve
research with people that are or have experienced
homelessness and housing issues in the UK.

3. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Methodology
Le$ng the par,cipants represent
themselves without exploi,ng
their image
Your
Photo
Face to face interviews (both paired and individual)
46 people across England and Scotland
Both images and audio recordings used to make final presenta1on film
Audio recorded interviews
Pre-task – take three photos:
= Something that made you smile today
= Something that frustrated you today
= The space you slept last night

4. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Outputs
A project bound-up in
representa,on needs to reflect
the same considera,ons for
methodology and outputs
The Ethics of representa1on led our methodology for
collec1on of data and our outputs.
= Avoiding images of people (unless they included them)
= To focus on words
= Both tes1ng Shelter’s language and grounding the discussion
in varying experiences
= Thema1c analysis
= Somewhere between a podcast, a presenta1on, and a film

5. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Outputs
The podcas,sh, presenta,ony,
filmish output

6. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
= Disseminated internally to inform future
communications strategies
= Presented to consortium of housing and
poverty charities to support in informing communications
more broadly across the sector
= Supported in presenting Shelter as leading
voice and ethically sound within their sector
Implica1ons
A visual output allows for
longevity of the findings

7. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Thank You!
Dr Heidi Hasbrouck (Associate Director)
Heidi.Hasbrouck@kantarpublic.com
Your
Photo
Showreel: hJps://vimeo.com/287236017
Password: KPshowreel2018

8. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
Q & A
Ray Poynter
NewMR
Dr Heidi Hasbrouck
Kantar Public

9. Visualising voices, represen1ng self
Dr Heidi Hadbrouck, Kantar Public
The Future of
Storytelling and
Visualisation
NewMR 2018 Sponsors
Communica1on
Silver
Gold