The document discusses when to do direct-to-consumer (DIY) sample buying for market research and the reasons why. It covers topics like control, communication, cost, commitment levels, audience type, data quality, reach, support and alternatives like full service, hybrid or API integration. The presentation aims to help people understand when DIY is a good option versus using a full service provider for sample acquisition.

1. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
When to DIY Your Sample Buy
and Why
Baillie Buchanan, Research For Good

2. What are the emerging technologies in Market Research?
Ray Poynter, The Future Place
Festival of
#NewMR 2018
NewMR 2018 Sponsors
PlaBnum
Gold
Silver
CommunicaBon
Your name here?
SBll Bme to be a
2018 NewMR Sponsor

3. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
What is DIY Sample Buying?

4. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Why THEY want YOU to DIY

5. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018

6. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Control

7. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
CommunicaKon

8. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Cost

9. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Commitment

10. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Consumer vs. Specialty Audiences

11. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Coverage

12. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Which DIY is right for you? Your
Photo

13. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Quality Security

14. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Replicability & Reliability

15. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Controls

16. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Reach

17. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Support

18. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Terms

19. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
AlternaKves
Full Service Hybrid API
Your
Photo

20. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Thank You!
Your
Photo
sayhi@researchforgood.com
www.researchforgood.com
www.thesamplingplace.com

21. When to DIY Your Sample Buy and Why
Baillie Buchanan, Research For Good
Festival of
#NewMR 2018
Q & A
Baillie Buchanan
Research For Good
Ray Poynter
The Future Place

22. What are the emerging technologies in Market Research?
Ray Poynter, The Future Place
Festival of
#NewMR 2018
NewMR 2018 Sponsors
PlaBnum
Gold
Silver
CommunicaBon
Your name here?
SBll Bme to be a
2018 NewMR Sponsor