Presenting By
Zannatul Ferdaous
ID: ES 1903027
Reg No: EMBA 00504
Session: Spring 2019
Major in (Finance and Banking)
Faculty of Business Administration
Patuakhali Science and Technology University
WELCOME TO PRESENTATION
Supervisor
Dr. Md. Hasan Uddin Professor
Internship Supervisor
MBA (Evening) Internship Program
Department of Finance and Banking
Faculty of Business Administration
Patuakhali Science and Technology University

PROJECT TITLE
CSR Activities of Private Commercial Bank: A Study on BRACBank
Limited

Therefore I have inspired to check the CSR contribution of Brac Bank Limited
BRAC believes that they have a social commitment towards the general population that they manage. Sir Fazle
Hasan Abed, KCMG, who initiated this dream of serving the general public of this nation, tries to ensure that
all the associations of BRAC are focusing on fulfilling this dream. As a result of it, the foundation of BRAC
Bank Limited‟s corporate social responsibility is the economic improvement of mass people. The bank has had
an influential effect in working up the SME division of the country by making it less demanding to get a fund
for SME business visionaries through collateral free SME lending and spreading their saving money visionaries
to the remotest parts of the country.
According to BRAC Bank website (BRAC Bank, 2018), corporate social responsibility is an effort to improve
the condition of a society in some way and for BRAC Bank Limited, being focused on CSR indicates that the
bank is morally devoted towards the people of this country. All the activities of BRAC Bank Limited take after
the 3P Company Philosophy.

PROJECT OBJECTIVES
Overall Objective:
• To know the theoretical background of CSR.
• To present the CSR strategy about how BRAC Bank performing CSR
activities in Bangladesh.
• To know the trend of CSR contribution of BRAC Bank Ltd.
• To focus on the impact of CSR activities by BRAC Bank in
Bangladesh.
• To know how BRAC Bank forming value in our society.

METHODOLOGY OF THE STUDY
Data source:
In order to make the study more meaningful and presentable, following data source and
information is used widely. The sources of data are:
Secondary data:
 Banks annual report of (2016-2020)
 Information regarding the banking sector
 Internet and website

CORPORATE SOCIAL RESPONSIBILITY
• CSR is a concept whereby companies integrate social and
environmental concerns in their business operations and in
their interactions with their stakeholders on a voluntary basis
(Green Paper, 2001).
• CSR has some internal dimensions such as: human
resources management, health and safety at work,
adaptation to change and management of environmental
impact and natural resources.
• The external dimensions include local communities, business,
partners, suppliers and consumers, human rights and global
environmental concerns.

SECTOR WISE CSR EXPENDITURES BY BRAC BANK
LIMITED
Education Health
Year NNI
(In mill)
Education gED
%
ED-NNI
%
2014 1485.09781 15.40 58.05 1.08
2015 7265.45152 46.20 210.18 0.75
2016 8775.43187 98.80 112.35 1.23
2017 1482.43455 185.70 104.37 12.05
2018 8994.16877 227.67 18.11 1.81
Year NNI
(Inmill)
Health gH
%
H-NNI
%
2014 1225.06777 67.68 58.92 4.95
2015 7365.48143 115.10 65.425 1.83
2016 8955.44872 248.70 123.15 3.44
2017 1665.43442 495.09 15.42 21.22
2018 8921.16848 315.9 8.71 4.45

CONTD.
Environment Art and Culture
Year NNI
(In mill)
Environm
ent
gEN
%
EN-NNI
%
2014 1385.0691 0 102.22 0
2015 6725.47757 0 0 0
2016 8665.44892 0 0 0
2017 148.43411 61.72 0 0.04
2018 8821.16747 136.05 133.82 0.025
Year NNI
(In mill)
Art and
Culture
gAC
%
AC-NNI
%
2014 1238.06752 0.28 101.00 0
2015 6841.47785
7
0.85 0 0
2016 8664.44388 0.34 0 0
2017 1487.43227 0.37 0 0.07
2018 8992.16856 0.77 132.66 0.03

Contd.
Sports
Year NNI
(In mill)
Sports gS
%
S-NNI
%
2014 1228.05566 79.09 458.54 0.07
2015 6958.48123 154.90 105.44 0.03
2016 8667.44876 83.90 47.33 0.02
2017 1432.43481 199.73 126.76 0.1
2018 8876.15234 215.57 7.22 0.2

Findings
Educations: Brac Bank has long been practicing CSR in education sector
through scholarship for poor and brilliant students, education promotion
scheme, education for underprivileged children, donations to educational
institution etc.
Health: BBL has always been directly or indirectly involve in projects for
improvement in health sector of Bangladesh.
However, the study did not find any CSR data of BBL regarding health
during COVID-19.
Environment: The corporate were BBL financed – be it large or small – are
becoming fully aware of environmental impacts and complying with the
bank’s requirements. Besides, BBL also provided financial support for a
number of environmental causes last year.

Contd.
Art and Culture: Over the years BBL has been contributing for the
development of ‘Art & Culture’ sector in Bangladesh which includes
donating to different cultural institutions, financial assistance to young
and budding talents, promoting art & culture in grass-root etc.
Sports: BBL is currently highlighting on youth development and sports.
BBL takes initiatives mostly to grass level so that the talents and skills
may come from rural and district level.

COMPARING CSR PRACTICES OF BRAC BANK
WITH DUTCH BANGLA BANK
Year
Health Education Art & Culture Sports Environment
BBL DBBL BBL DBBL BBL DBBL BBL DBBL BBL DBBL
2018 305.8 524.45 221.57 613.45 0.74 0.55 213.42 303.91 136.07 155.80
2017 4884.05 692.07 192.90 402.69 0.35 0.92 197.63 193.75 61.88 79.48
2016 247.60 275.40 95.80 99.80 0.35 0.31 84.70 95.92 0 0
2015 113.20 148.32 47.30 35.69 0.85 0.79 156.70 159.30 0 0
2014 69.50 67.90 15.20 14.21 0.24 .06 77.19 15.20 0 0

FINDINGS
• At the health sector of Brac Bank, it is found that in the last five years
it has lagged behind DBBL. But compared to private banks they are
trying to survive in the competition.
• At the education sector of Brac Bank is the same picture. In some
years they are comparatively ahead of DBBL.
• Art & culture, Brac bank is almost same position as of DBBL.
• Recently the CSR Contribution of BBL to sports sector is not
satisfactory compare to DBBL.
• From 2014-2016 both BBL & DBBL did not invest in the environment
sector. But reviewing the data of 2017-18 both banks had invested in
this sector and in that case DBBL had more priority.

RECOMMENDATIONS AND CONCLUSION
Recommendations:
• Internal corporate, government control & monitor activities and then take
corrective action to accomplish organizational goals.
• Create primary awareness among academics, managers, stakeholders and
students at large.
• Improve Increase the Numbers of Health Camp program.
• Ensuring Strong corporate bonding.
• Integrate CSR into core business operations such as public relations.
• Write a CSR strategy and appoint internal CSR Task and Finish Force to
execute it.
• Complying with the standard of CSR following the competitive
international firm and organizations. Attempt to follow Bangladesh Bank
guideline regarding CSR.

RECOMMENDATIONS AND CONCLUSION
Conclusion:
In conclusion, the downturn triggered by the coronavirus pandemic is
unprecedented, as compared to past recessions – where the services sector has
usually witnessed smaller growth declines than the manufacturing sector. However,
in the current crisis, the public health response and behavioral changes needed to
slow the transmission of the virus have translated into larger contractions in service
sectors than the manufacturing sector, particularly those that are reliant on face-to-
face or in-person interactions, such as wholesale and retail trade, hospitality, and arts
and entertainment. Such sectors face a markedly difficult path to any semblance of
pre- pandemic normalcy. . BRAC Bank responded with agility to protect lives and
livelihood, while growing our business by serving customers through our wide
bouquet of financial products and solutions.

THANK
YOU
ALL