These slides will walk you through getting your organization set up on Razoo for The Big Share, including: creating your fundraiser page, accessing your information and using Razoo's tools to make your campaign a success.

1. Razoo Training for The Big Share
December 19, 2014

2. @Razoo Razoo Giving
SEND US YOUR QUESTIONS!

3. Bethany Natoli
Account Manager
bethany@razoo.com

4. Razoo is crowdfunding for causes.
Together, we can lift the world.

5. 30%OF CROWDFUNDING
DONATIONS GO
TO SOCIAL CAUSES
PERFORMING
ARTS
19%ENVIRONMENT
6% NEW PRODUCTS
& BUSINESS
17% OTHER
28%
MORE THAN 1 MILLION FUNDRAISING CAMPAIGNS ARE CROWDFUNDED ANNUALLY

6. $7000THE AVERAGE
SUCCESSFUL CAMPAIGN
(OF ANY TYPE)
MORE THAN 1 MILLION FUNDRAISING CAMPAIGNS ARE CROWDFUNDED ANNUALLY

7. Why Crowdfunding?

8. Why Crowdfunding?
New Donor
Acquisition
Social
Networking
Community
Engagement

9. Why Crowdfunding?
New Donor
Acquisition
• Higher Value Donors: A first-time donor is
invested in you and has a higher value
over a lifetime.

10. Why Crowdfunding?
Social
Networking
• Build Your Brand: Through your social
channels, you and your supporters will start
a conversation about your cause or project.
And that will grow your brand.
• Grow Your Audience

11. Why Crowdfunding?
Community
Engagement
• Identify Your Ambassadors: Find out
who are your most passionate followers.
• Activate Your Ambassadors: Give them
the opportunity to make a deeper
connection with your cause.
Empower Your Ambassadors: They can
connect others in their network with your
cause through their own story.

12. Create Your Page

13. Create Your Page
Be sure that you are always using and directing people toward:
thebigshare.razoo.com/story/Center-For-Resilient-Cities
thebigshare.razoo.com razoo.com
A Quick Brand Lesson

14. Create Your Page
• A short form will grant
you access to your
Razoo nonprofit page.
Claim Org1

15. Create Your Page
Fundraiser
Name
Image/Video
Gallery
Social Sharing
Fundraiser
Summary
& Story
Donation
Goals
Donation
Levels
Admin Panel
Admin
Panel

16. Create Your Page
• Tell the story of how
your nonprofit meets
needs in your
community
• Edit and update text
in the Edit tab of your
page.
Tell Your Story2

17. • Highlight the value of
a donor’s investment
with suggested
donation amounts
• Use descriptors that
tell a donor what their
money will be used for
after the event
Set Your Goals3
Create Your Page

18. • Show your nonprofit
at work with images
and video
• Use captions to
further tell your story
• Upload videos from
YouTube or Vimeo
• Select an Image to be
your thumbnail
Images & Video4
Create Your Page

19. • Thank your donors
twice as often as you
ask them
• Upload a Thank You
Video for a personal
touch
• Include a message in
your donor’s automatic
receipt to create that
warm fuzzy feeling of
donor engagement
Thank Donors5
Create Your Page

20. • Spread the word via
Social media on the
“share” tab
• Ask supports reach
out their inner circle of
social media friends to
support you on the
day
• Use QR Codes at live
events
Share6
Create Your Page

21. • An email notification is
sent to your user
account email when a
donation is made
• Click on the
“Donations” tab to view
donor information and
download the report
• Donations are
disbursed on the 10th of
each month
Donations7
Create Your Page

22. • Display a dollar-for-dollar
matching grant on your
page
• The match does not need
to be verified through
Razoo
• The matching grant icon
will appear on your page at
midnight of the start date
and track the amount left
of the grant as donations
are made
Matching Grant8
Create Your Page

23. Empower Your Ambassadors

24. • Utilize your most engaged
supporters to fundraise for you
• Profile your database to identify
most engaged by interactions
and social media
• Equip ambassadors with the
tools and a strategy to promote
• Allow them to tell THEIR story
about your organization to
engage their networks
Empower Your Ambassadors

25. • Anyone can fundraise on
your behalf, they just need
to create a user account
Empower Your Ambassadors

26. • Your Ambassadors will have an
admin panel to edit their page
similar to yours
• Contact information at bottom
refers to the nonprofit
Empower Your Ambassadors

27. Scheduled Donations

28. • Start Accepting Scheduled Donations TODAY!
• The donor will need to create a user account
• All scheduled donations will be viewable to the nonprofit through your admin panel,
in the donations tab under “Pending Donations”
• All donations will be processed at midnight CST on Giving Day, and donors will
receive a receipt at that time
Scheduled Donations

29. Take your fundraiser
from good to great
with Razoo’s tools.

30. Crowdfunding Tips

31. Crowdfunding Tips
• Create a communication plan, draft templates
• Recruit others to amplify your message
• Media Sponsors
• Business Partners
• Use multiple channels
• Facebook/Twitter/Google+
• E-mail, e-mail signatures, e-newsletters
• Word of mouth
• Flyers in a local business
• Video
Communication

32. Crowdfunding Tips
• Send 3 main e-mails
• Fundraising progress
• Reminder of goals and prize incentives
• Reason to give again and share to social network
• Be on the ground
• Invite people in – open house, happy hour
• Go to where the people are with iPads and on
mobile.
On the Giving Day

33. Crowdfunding Tips
• Thank in real-time
• Use social media for shout outs
• Send follow-up e-mails
• Follow-up 2-5 days after the event
• Physical notes to top donors
• Make phone calls
• Long-term
• Provide ways for them to receive updates
• Let them know the end results
Thank Your Donors

34. Crowdfunding Tips
• Try something new, experiment
• Have an internal competition
• Active Your Volunteer Base
• Get Your Board members involved
• Fundraise with your personality
• Connect online and offline with the actual
work you do
Be Creative

35. Crowdfunding Tips
• Online Fundraising does not
replace traditional fundraising, it
expands impact and donor base.
• It is not one size fits all: some
strategies may work for your NPO,
others not so much.
• It is not an over-night success story:
commit the time needed to your
online campaign.
Keeping It Real
• A monetary goal is not always the
only goal: awareness, volunteerism,
followers, likes, conversation, lessons
learned- it all has value.
• You will raise more money online
than you think! SO COMMIT TO THE
CHALLENGE!

36. Crowdfunding Tips
Be
Specific
1
Fundraisers
do better when
they are tied to
a specific
campaign, initiative,
or project.
Be
Savvy
2
Use all of the tools
at your disposal.
Pages with high
quality images/
video are 2x likely
to reach their goal.
Be
Encouraging
3
Make your best
donors and
partners feel
special. They’re
your best channel
to quick growth.
Be
Connected
4
Use your donor
data to stay in
touch with your
network during and
after your
fundraiser.
Be
Creative
5
Don’t get stuck
doing the same old
things. New ideas
(Twitter, YouTube,
live events) can
reach new donors.
Our Top 5 Tips

37. Thank you!
support@razoo.com