Razoo's Customer Support Team guides you through using Razoo for #GivingTuesday! Find more Razoo Webinars at this link: razoo.com/webinars

1. Your Guide to Giving
Tuesday on Razoo
Webinar | October 28, 2013

2. Welcome
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Learn about Razoo and
#GivingTuesday
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Create your page
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Plan a fundraising strategy
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Be creative and get inspired

3. Razoo’s Mission
• Creating meaningful giving experiences
and closing the gap between the desire
to give and the ability to give
• $170 million+ in donations
• 27,000+ nonprofits

4. Black Friday, Cyber Monday,
and now…
A national day of annual giving,
a movement of generosity

5. Razoo’s community Giving Days
are powerful 24-hour online
fundraising competitions that unite
communities around causes.

6. Prizes!
• Top Nonprofits: Grand prize of $5,000; prizes
up to 50th place
• Top GivingTuesday Fundraisers: Grand
prize of $15,000; prizes up to 25th place
• Golden Tickets:
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6 Power Hours ($1000)
Donor match – (12) $375 match of lucky donors

7. Prizes!
Video Challenge: $2,000
Step 1: Create your video
Step 2: Upload your video
Step 3: email support@razoo.com
Tips: Videopixie.com

8. How to Prepare
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Create your fundraiser
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Use the CAUSE SETUP box
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Tell your story
Suggested donation amounts
Upload videos and images with captions
Create a thank you video and message
Set up a matching grant
Integrate social media
For Nonprofits:
• Claim admin access (razoo.com/claim)

9. Strategies for Success
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Set goals – both financial and tangible
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Secure a matching grant
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Host a live event
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Be creative and real
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Engage everyone you know

10. Strategies for
Communication
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How does your nonprofit meet needs in your
community?
What is your communication plan?
Craft a clear, clever, and actionable campaign
Recruit others to amplify your message
Use multiple channels
Facebook/Twitter/Google+
E-mail, e-mail signatures, e-newsletters
Video
Word of mouth

11. …Communication: Asking
Personal
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Send to individuals
Make phone calls
Relational
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Tell stories
Make a connection/touch-point
Specific
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Provide examples of past work
Explain future plans

12. On Tues, December 3
• Send 3 main emails
• Thank donors in real-time
• Host a live event

13. Be Creative
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Try something new, experiment
Fundraise with your personality
Provide a reason to come back,
competition
Put your own skin in the game
Connect online and offline with the
actual work you do

14. Be Creative: Examples

15. Be Creative: Examples

16. Thank You
We’re here to support you!
Razoo Customer Support
Mon-Fri 9-8 pm EDT
support@razoo.com
866-437-1952